Changes in Search Engine Algorithms and Reliance on SEO
First written in FY2017. 7 of 15 entries say "Mitigated", first in FY2018. Latest entry: FY2024-Q1.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
31 other companies' latest entry also says "Restated".
- FY2024-Q1RestatedAnnual report
「At the LOWYA flagship store, which the company positions as a growth driver, the company worked to attract new traffic through SEO and web advertising, raise awareness by strengthening social media engagement, and encourage visitors to become members through mobile app downloads.」
The company continues to strengthen traffic to its flagship store and convert visitors into registered members through SEO, web advertising, social media, and its mobile app. - FY2023-Q1RestatedAnnual report
「At the LOWYA flagship store, which the company positions as a growth driver, the company worked to attract new traffic through SEO and web advertising, raise awareness by strengthening social media engagement, and encourage visitors to become members through mobile app downloads.」
The company continues to strengthen traffic to its flagship store through SEO, web advertising, social media, and its mobile app. - FY2022RestatedAnnual report
「However, if changes to search algorithms cause existing SEO initiatives to become ineffective, reduce customer traffic to the company below expectations, and prevent the company from acquiring sufficient customers, this could affect its operating results and financial position.」
While continuing its SEO initiatives, the company continues to disclose the risk of lower customer traffic resulting from changes to search algorithms. - FY2022-Q3RestatedAnnual report
「Against this business backdrop, the company's furniture e-commerce business strengthened customer acquisition, centered on the LOWYA flagship store, by attracting new traffic through SEO and web advertising, increasing brand awareness through stronger social media activity, and promoting membership registration through mobile-app downloads.」
The company continues customer acquisition initiatives using SEO, web advertising, social media, and its mobile app, and is strengthening traffic from search and company-owned channels. - FY2022-Q1MitigatedAnnual report
「The company focused on attracting customers to the LOWYA flagship store by generating new traffic through SEO and web advertising, raising awareness through stronger social media activity, and encouraging customer registrations through mobile app downloads. As a result, the LOWYA flagship store accounted for 52.8% of total GMV, a record high on a quarterly basis.」
The company continued customer acquisition initiatives using SEO, web advertising, social media, and its mobile app, with its flagship store accounting for 52.8% of total GMV. - FY2021MitigatedAnnual report
「In its furniture e-commerce business, the company worked to attract new traffic through SEO and web advertising, raise awareness by strengthening social media activity, and fully renew the LOWYA flagship store’s e-commerce system in anticipation of future business expansion. Annual visits to the LOWYA flagship store increased sharply, rising 48.3% year on year.」
The company advanced SEO, web advertising, social media activity, and a full renewal of the flagship store’s e-commerce system, resulting in a 48.3% year-on-year increase in annual visits to the LOWYA flagship store. - FY2021-Q3MitigatedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company worked to increase new traffic from SEO and web advertising and raise awareness by strengthening social media. Traffic at the LOWYA (LOWYA) flagship store increased steadily by 73.2% year on year in the third quarter, and its share of total sales was 48.7%, making it the largest sales channel for the second consecutive quarter.」
The company expanded traffic to its flagship store through SEO, web advertising, and stronger social media activity, resulting in a 73.2% year-on-year increase in visits. - FY2021-Q2MitigatedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company worked to increase new traffic from SEO and web advertising and raise awareness by strengthening social media. Traffic at the LOWYA (LOWYA) flagship store increased sharply by 99.8% year on year in the second quarter, and its share of total sales rose to 49.5%, making it the largest sales channel for the second consecutive quarter.」
The company expanded traffic to its flagship store through SEO, web advertising, and stronger social media activity, resulting in a 99.8% year-on-year increase in visits. - FY2020MitigatedAnnual report
「At the LOWYA flagship store, the company made proactive advertising investments from late June 2019. Annual traffic increased 36.6% from the previous fiscal year, and the store's share of total sales rose to 32.7% for the full year.」
The company expanded traffic to its flagship store through advertising investment, SEO, web advertising, and stronger social media activity, resulting in a 36.6% year-on-year increase in annual visits. - FY2019MitigatedAnnual report
「At the LOWYA flagship store, the company increased the number of unique users and continuously raised the store’s share of total revenue by building an SEO-optimized site infrastructure and improving convenience to strengthen traffic. It also invested in major promotions to raise awareness of the LOWYA brand. In addition, it developed products and improved services, resulting in a 73.3% year-on-year increase in annual visits to the LOWYA flagship store.」
The company implemented an SEO-optimized site infrastructure, convenience improvements, and major promotions, and stated that annual visits to the LOWYA flagship store increased 73.3% year on year. - FY2019-Q3RestatedAnnual report
「The company strengthened traffic by building a site infrastructure optimized for SEO and worked to attract customers to the flagship store.」
The company continues to strengthen traffic by building an SEO-optimized site infrastructure and attracting customers to the flagship store. - FY2019-Q2RestatedAnnual report
「The company strengthened traffic by building a site infrastructure optimized for SEO, increasing its ability to attract customers to the flagship store.」
The company continues to build an SEO-optimized site infrastructure and strengthen traffic, stating that its ability to attract customers to the flagship store has improved. - FY2019-Q1RestatedAnnual report
「The company strengthened traffic by building a site infrastructure optimized for SEO, which improved its ability to attract customers to the flagship store, and revenue remained firm.」
The company continues to build an SEO-optimized site infrastructure and strengthen traffic, stating that its ability to attract customers to the flagship store has improved. - FY2018MitigatedAnnual report
「In its sales channels, the company worked to improve SEO on its company-operated site, substantially renew its systems, and improve usability, while focusing on increasing the number of branded searches. As a result, annual visits to the LOWYA flagship store increased 329% year on year, growing faster than expected.」
In response to search engine dependence risk, the company implemented SEO initiatives, a system renewal, and usability improvements, resulting in a 329% year-on-year increase in annual visits to the LOWYA flagship store. - FY2017First statedAnnual report
「Many users of stores on the company-operated site in the company’s e-commerce business are directed there from search results on specific search engines, such as Google and Yahoo! JAPAN. The company plans to continue SEO initiatives to secure customer traffic from those search engines.」
The company has disclosed for the first time as a standalone item the risk that dependence on search engines for traffic to its website could lead to lower customer traffic following algorithm changes.