ベガコーポレーション's furniture brand ロウヤ (LOWYA), which focuses primarily on e-commerce, is advancing OMO initiatives centered on social media. The brand is also accelerating the opening of physical stores, and the total number of views of its published videos is said to exceed 1 billion annually.
Yoshida Hiroki (吉田裕紀), director of ベガコーポレーション and head of the LOWYA Business Division and Human Resources Office, explains the OMO (the integration of online and offline channels) initiatives for the company's furniture brand ロウヤ (LOWYA). The company is promoting initiatives centered on social media by linking its own e-commerce site with physical stores and its app.
One of LOWYA's strengths is the reach of the videos it publishes on social media. By having its own employees appear in its published content, the company is said to have shifted toward posts that feel more approachable and convey a sense of human warmth. The total number of views is reported to exceed 1 billion annually.
The opening of physical stores is also accelerating, and growth including the store rollout is continuing. Alongside initiatives that capitalize on the reach of social media, the company is said to be strengthening coordination between its physical stores and digital channels.