End-to-end model from product planning through retail
First written in FY2016. 15 of 31 entries say "Advanced", first in FY2022-Q1. Latest entry: 2026-10-13.
The whole theme swung hardest in 2020: 1 of 6 companies on the "Worse" side.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The Company opened 5 stores during the fiscal year. Including the physical stores opened in the previous fiscal year, the total number of stores at the end of the fiscal year was 13. It will continue expanding new store openings to establish its OMO model. (Target of opening 6 stores in the fiscal year ending March 2027)」
Regarding the physical store rollout under its OMO-based D2C model, the Company opened 5 stores during the fiscal year, increasing the total number of stores to 13. It has set a target of opening 6 stores in the fiscal year ending March 2027. - FY2026-H1AdvancedAnnual report
「The Company planned to open at least 5 new stores during the fiscal year and opened 2 stores, in Anjo, Aichi Prefecture, in April 2025 and Musashimurayama, Tokyo, in June 2025. As a result, the number of physical stores at the end of the interim accounting period was 10. It has also decided to open stores in Misato, Saitama Prefecture, in November 2025, Kasuya District, Fukuoka Prefecture, and Shibuya, Tokyo, in December 2025, and Fujimi, Saitama Prefecture, in spring 2026.」
The Company opened 2 additional stores in April and June 2025, bringing the number of physical stores to 10 at the end of the interim accounting period. Against its plan to open at least 5 new stores, its future store openings are also taking concrete shape. - FY2025AchievedAnnual report
「The Company opened 5 stores during the fiscal year. Including the physical stores opened in the previous fiscal year, the total number of stores at the end of the fiscal year was 8. It will continue expanding new store openings to establish its OMO model. (Target of opening at least 5 stores in the fiscal year ending March 2026)」
Against its plan to open 4 to 6 new stores in the fiscal year ending March 2025, the Company opened 5 stores, bringing the total number of stores to 8. For the following fiscal year, it has set a target of opening at least 5 stores in the fiscal year ending March 2026. - FY2025-H1AdvancedAnnual report
「Regarding its physical store rollout, the Company has gradually seen a positive effect from its existing stores on the LOWYA flagship store and will continue testing its OMO-based D2C business. It planned to open 4 to 6 new stores during the fiscal year and opened stores in Yokohama, Kanagawa Prefecture, in August 2024, Setagaya, Tokyo, in September 2024, Aki District, Hiroshima Prefecture, in October 2024, and Ibaraki, Osaka Prefecture, in November 2024. It has also decided to open new stores in Shizuoka, Shizuoka Prefecture, in November 2024 and Anjo, Aichi Prefecture, in April 2025. The Company will continue actively developing its physical store network to expand customer touchpoints.」
In addition to the 3 stores opened by FY2024, the Company reported store openings in Yokohama, Setagaya, Hiroshima and Ibaraki, and also decided to open stores in Shizuoka and Anjo. It is expanding its physical store network in line with its plan to open 4 to 6 stores and continuing to test its OMO-based D2C model. - FY2024AdvancedAnnual report
「Although the Company had operated exclusively online since its founding, it shifted to an integrated online and offline business model by leveraging the strengths it had developed, including its ability to attract customers, product design capabilities and pricing advantages. It opened its first physical store in Fukuoka, Fukuoka Prefecture, in April 2023, followed by stores in Osaka, Osaka Prefecture, in December 2023 and Nagoya, Aichi Prefecture, in February 2024, bringing the number of stores opened during the fiscal year to 3.」
Under its OMO-based D2C model, the Company opened a Nagoya store in February 2024, following stores in Fukuoka and Osaka, bringing the number of physical stores opened during the fiscal year to 3. It has also set a target of opening 4 to 6 new stores in the fiscal year ending March 2025. - FY2024-Q3AdvancedAnnual report
「Although the Company had operated exclusively online since its founding, it newly announced plans to establish an integrated online and offline business structure by leveraging the strengths it had developed, including its ability to attract customers, product design capabilities and pricing advantages. In addition to furniture wholesale sales to AEON RETAIL Co., Ltd., which began in the previous fiscal year, it opened its first physical store in Fukuoka, Fukuoka Prefecture, in April 2023 and its second store in Osaka, Osaka Prefecture, in December 2023. The physical store has gradually had a positive effect on the LOWYA flagship store since the opening of the first store, and the Company will continue testing its OMO-based D2C business with a view to establishing the model.」
Under its OMO-based D2C structure integrating online and offline channels, the Company opened its second store in Osaka in December 2023, following its first store in Fukuoka in April 2023. It is continuing its testing while monitoring the effect of the physical stores on the LOWYA flagship store. - FY2024-Q2RestatedAnnual report
「Although the Company had operated exclusively online since its founding, it newly announced plans to establish an integrated online and offline business structure by leveraging the strengths it had developed, including its ability to attract customers, product design capabilities and pricing advantages. In addition to furniture wholesale sales to AEON RETAIL Co., Ltd., which began in the previous fiscal year, it opened its first physical store in Fukuoka, Fukuoka Prefecture, in April 2023. Since the opening, the physical store has gradually had a positive effect on the LOWYA flagship store, and the Company will continue testing its OMO-based D2C business with a view to establishing the model.」
Continues its integrated online and offline strategy centered on wholesale sales to AEON RETAIL and the physical store opened in Fukuoka in April 2023, while continuing to test its OMO-based D2C model and monitor the positive effect of the physical store on the LOWYA flagship store. - FY2024-Q1AdvancedAnnual report
「Although the Company had operated exclusively online since its founding, it newly announced plans to establish an integrated online and offline business structure by leveraging the strengths it had developed, including its ability to attract customers, product design capabilities and pricing advantages. In addition to furniture wholesale sales to AEON RETAIL Co., Ltd., which began in the previous fiscal year, it opened its first physical store in Fukuoka, Fukuoka Prefecture, in April 2023. Since the opening, the physical store has gradually had a positive effect on the LOWYA flagship store, and the Company plans to continue testing its OMO-based D2C business with a view to establishing the model.」
After opening its first physical store in Fukuoka in April 2023, the Company has continued testing its OMO-based D2C business while monitoring the positive effect on the LOWYA flagship store. - FY2023AdvancedAnnual report
「Although the Company had operated exclusively online since its founding, it newly announced plans to establish an OMO-based D2C business structure integrating online and offline channels. It began wholesaling furniture to AEON RETAIL Co., Ltd. in September 2022 and opened its first directly operated physical store in April 2023.」
Under its OMO-based D2C structure integrating online and offline channels, the Company opened its first directly operated physical store in April 2023, following the start of wholesale sales to AEON RETAIL in September 2022. - FY2023-Q3RestatedAnnual report
「Although the company had operated exclusively online since its founding, it newly announced a policy of establishing a business structure integrating online and offline operations while leveraging its accumulated strengths in customer acquisition, product design and price competitiveness. It began wholesale furniture sales to Aeon Retail Co., Ltd. in September 2022 and plans to open directly operated stores in April 2023.」
Continues combining its traditional e-commerce- and D2C-focused model with an integrated online and offline sales structure that includes wholesale and directly operated stores. - FY2023-Q2ReframedAnnual report
「Although the company had operated exclusively online since its founding, it newly announced a policy of establishing a business structure integrating online and offline operations while leveraging its accumulated strengths in customer acquisition, product design and price competitiveness. It began wholesale furniture sales to Aeon Retail Co., Ltd. in September 2022 and also announced plans to open directly operated stores in early spring 2023.」
Added a new sales structure integrating online and offline channels to its business model based on end-to-end manufacturing-and-retail e-commerce and D2C, with plans to expand into wholesale and directly operated stores. - FY2023-Q1RestatedAnnual report
「In terms of its product assortment, the Company continued developing hit products and high-margin products under its proprietary private brand, an area it has pursued for some time. It also steadily increased the number of products from other brands offered to expand the categories and product range available at the LOWYA flagship store, attracting traffic and orders.」
Continues developing hit products and high-margin products under its proprietary private brand and expanding its product assortment by offering products from other brands. - FY2022RestatedAnnual report
「In terms of its product assortment, the Company continued developing hit products and high-margin products under its proprietary private brand, an area it has pursued for some time. It also steadily increased the number of products from other brands offered as a test toward turning the LOWYA flagship store into a platform, attracting traffic and orders.」
Continues developing its proprietary private brand and offering products from other brands as it works to turn the LOWYA flagship store into a platform. - FY2022-Q3RestatedAnnual report
「In terms of its product assortment, the Company continued developing hit products and high-margin products under its proprietary private brand, an area it has pursued for some time. It also steadily increased the number of products from other brands offered as a test toward turning the LOWYA flagship store into a platform, attracting traffic and orders.」
Continues developing its proprietary private brand and offering products from other brands as it works to turn the LOWYA flagship store into a platform. - FY2022-Q2RestatedAnnual report
「In terms of its product assortment, the Company continued developing hit products and high-margin products under its proprietary private brand, an area it has pursued for some time. It also steadily increased the number of products from other brands offered as a test toward turning the LOWYA flagship store into a platform, attracting traffic and orders.」
Continues developing products under its own brand and offering products from other brands as it works to turn the LOWYA flagship store into a platform. - FY2022-Q1AdvancedAnnual report
「The Company also began offering products from other brands in November 2020 as a test toward turning the LOWYA flagship store into a platform. During the first quarter under review, it increased the number of products offered from other brands and steadily attracted traffic and orders.」
Increased the number of products from other brands offered during the first quarter under review as it worked to turn the LOWYA flagship store into a platform, attracting traffic and orders. - FY2021ReframedAnnual report
「As a test toward turning the LOWYA flagship store into a platform, the Company began offering products from other brands in November 2020 and has been steadily attracting traffic and orders.」
Is expanding its business model beyond the traditional end-to-end D2C model by turning the LOWYA flagship store into a platform that also carries products from other brands. - FY2020ReframedAnnual report
「In the furniture e-commerce business, the Company will leverage the characteristics of its end-to-end manufacturing-and-retail e-commerce model and focus on further strengthening the LOWYA flagship store and expanding brand awareness as it develops a full-scale D2C (Direct to Consumer) business model.」
Positions its traditional end-to-end model within a new strategic framework aimed at developing a full-scale D2C business model. - FY2017RestatedAnnual report
「Through an integrated structure covering everything from product planning through retail, the company efficiently develops products and manages production, enabling it to provide products that reflect customer needs in a timely manner.」
Continues to identify its end-to-end structure, from product planning through retail, as a characteristic of its business model. - FY2016First statedAnnual report
「Through an integrated structure covering everything from product planning through retail, the company efficiently develops products and manages production, enabling it to provide products that reflect customer needs in a timely manner.」
Shows the integrated operation of product planning, development, production management and retail as the foundation of its competitive strength.