Improving Customer Convenience through WAON Payment Services and Integrated Cards

「In terms of services, point-based promotions were consolidated under “WAON POINT” from July. The number of users exceeded 2.9 million in August 2026, and we promoted improved convenience through the consolidation of point-based promotions and expansion of the customer base.」

「In terms of services, the company introduced “WAON POINT” and expanded its services through measures such as distributing coupons via the マルエツ flyer app. To improve customer convenience, it also used Uber Eats’ pick-and-pack-and-pay service to create an environment in which Uber Eats could be used at more stores and during more time slots.」

「To further improve customer convenience, the “Rak楽 Kuma-san Home Delivery” service expanded to 221 stores, while 3 more vehicles were added to the “Mobile Supermarket,” creating a sales network of 5 vehicles operating at 52 locations.」

「As part of its customer-focused service offering, online delivery expanded to a cumulative total of 48 stores, while the “Rakuraku Kuma-san Home Delivery” service expanded to 215 stores. The “Mobile Supermarket” added 1 vehicle, bringing the total to 3 vehicles operating at 30 locations.」

「In March, the company opened Food Square Higashi-Mobara, its fifth store in Mobara, Chiba Prefecture, and revitalized 5 stores. Alongside improving the shopping environment for customers at its physical stores, it operated mobile supermarkets using 68 vehicles and worked to expand customer touchpoints outside its stores by expanding “Office Smart Shop,” unmanned stores using the payment function of “Scan&Go ignica,” to 200 locations.」

「As a key initiative, the company focused on increasing usage of the ignica (イグニカ)-branded prepaid loyalty card “Scan&Go Card.” The number of cards issued exceeded 1.19 million as of the end of February 2024. In addition to regularly continuing points programs for seniors and families with children, the company worked to expand convenience by implementing various sales initiatives involving the awarding of points.」

「㈱カスミ worked to raise awareness of the convenience and value of the ignica-branded prepaid loyalty card “Scan&Go Card” and focused on increasing its usage rate. The number of cards issued exceeded 1.05 million as of the end of November. Usage increased through a points program offering value on everyday purchases, including senior and childcare benefits for Scan&Go users and ignica points on eligible products, and the card is now used by more than 50% of customers.」

「株式会社カスミ began the full-scale introduction of the Scan＆Go Card, a points card with a prepaid function under the ignica brand, in July. It also launched initiatives to provide personalized value offers tailored to each customer's preferences and needs, rather than relying on price appeals through leaflets, and to provide a digital experience and services to customers who pay in cash.」

「株式会社カスミ focused on developing distinctive products, rolling out MiiL KASUMI, which offers more than 1,700 SKUs, to existing stores and working to strengthen its product offering and enhance the value provided at customer touchpoints. In Online Delivery, the company also newly began an immediate delivery service offering delivery in as little as 60 minutes and expanded the unmanned Office Smart Shop to 100 locations, thereby expanding customers' shopping opportunities and improving convenience. To accommodate customers' diverse lifestyles, the company decided to introduce the Scan＆Go Card, a points card with a prepaid function under the U.S.M.H ignica brand that enables cashless payments even for customers without a smartphone or credit card, and announced that distribution would begin in June.」

「In addition to expanding the online supermarket service Online Delivery and quick-commerce service Uber Eats, we newly began working on Order & Eat, an in-house delivery service, to improve convenience by enhancing various delivery services.」

「In addition, while expanding Online Delivery to 70 stores, the fleet of mobile supermarkets to 53 vehicles and unmanned Office Smart Shops using Scan＆Go ignica to 70 locations, we expanded sales channels for customers with diverse lifestyles by newly launching a delivery service using Uber Eats.」

「In addition, we expanded the quick-commerce delivery service Uber Eats and worked to improve convenience by enhancing various delivery services together with the online supermarket service Online Delivery and same-day store delivery service Comet Delivery.」

「As part of our digital initiatives, we expanded the number of stores offering Scan & Go Ignica, our in-house smartphone payment service, to more than 500, making it available at all Maruetsu and Kasumi stores, and also began rolling it out to companies outside the Group.」

「The company worked to improve customer convenience by promoting use of Scan&Go following its rollout at all stores, expanding the introduction of full self-checkout registers and promoting the rollout of online delivery.」

「The rollout of Scan＆Go was completed at all stores, and the introduction of full self-checkout systems was advanced to provide a safe, secure and contactless shopping experience suited to customers' new lifestyles. In addition, efforts to improve customer convenience included expanding the Raku Raku Kuma-san Delivery Service to a cumulative total of 168 stores and promoting the rollout of Online Delivery.」

「㈱カスミ pursued “pursuing attractive store value,” “realizing an inclusive society,” and “improving productivity through innovation” with the aim of creating value together with customers. As COVID-19 infections spread, it rolled out “Scan & Go,” which allows customers to register products and complete payment on a smartphone, to all stores except some small-format stores. It also introduced self-checkout registers at 91 stores to reduce checkout waiting times and opportunities for contact with staff.」

「In sales, in addition to providing menu recipes, strengthening the product assortment and revising promotional measures to avoid customer concentrations on specific days or during specific time periods, we focused on digitalisation to accommodate new lifestyles, including proposing new shopping styles using smartphones and expanding the online supermarket. We also launched Online Delivery, which allows customers to collect items ordered by smartphone at stores or designated delivery locations within the service area, and plan to gradually expand its rollout to major consolidated subsidiaries.」

「We responded by introducing self-checkout systems, which involve less frequent contact with staff, expanding the rollout of the Scan＆Go service, starting with stores closer to metropolitan areas, and expanding services such as Office Smart Shop, Online Delivery, shopping proxy services with taxi operators and mobile sales. These efforts focused on developing and rolling out customer-oriented services, including smart shopping during store visits and purchasing and collecting products outside stores.」

「We also expanded the number of stores offering the Scan & Go service, the payment function of the official U.S.M.H mobile app released in October 2019 that allows customers to pay for their purchases using their own smartphones, and began initiatives for digital transformation.」

「In addition, we sought to improve customer convenience by promoting enrollment in and use of the WAON-integrated Maruetsu Card issued from September.」

「To improve customer convenience, the ICT division implemented system changes for cashless payments and developed smartphone payments, and in October 2019 released the official U.S.M.H mobile app, which allows customers to pay for their purchases using their own smartphones.」

「The ICT division promoted 4 joint tasks and continued efforts to reduce system and maintenance costs, while also implementing system changes for cashless payments and developing smartphone payments to improve customer convenience.」

「To improve customer convenience, we launched AEON's WAON electronic money payment service in March and introduced the WAON-integrated KASUMI Card. In September, we issued the KASUMI WAON Card. In addition, in October we began piloting a fully cashless store at the newly opened Kasumi Tsukuba University Store.」

「To improve customer convenience, we launched AEON's WAON electronic money payment service in March and introduced the WAON-integrated Kasumi Card.」