Development of Differentiated Private-Label Products and Expansion of Customer Usage
First written in FY2017-Q1. 19 of 21 entries say "Advanced", first in FY2017. Latest entry: FY2025.
18 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「In terms of products, the company promoted the development of original products under the “Mai-gokoro” brand, covering rice-based products such as rice balls and rolled sushi, and the “Uma-gokoro” brand, covering prepared foods such as side dishes, both developed and manufactured at the Maruetsu Soka Delica Center.」
Maruetsu’s proprietary product development took concrete shape in promoting product development under the original “Mai-gokoro” and “Uma-gokoro” brands, based at the Soka Delica Center. - FY2025-H1AdvancedAnnual report
「To provide tasty deli products and expand its range, ㈱マルエツ expanded the selection of original-brand products developed and manufactured at the “マルエツ草加デリカセンター,” including “まいごころ” (rice-based products such as rice balls and rolled sushi) and “うまごころ” (prepared dishes such as side dishes), and renovated existing deli products.」
Maruetsu’s proprietary product development progressed through expanding the range of “Mai-gokoro” and “Uma-gokoro” products developed and manufactured at the Soka Delica Center, as well as renovating existing products. - FY2025-Q1AdvancedAnnual report
「During the first quarter of the consolidated fiscal year, the “マルエツ草加デリカセンター” began operations, and sales began of original products developed and manufactured there under the original brands “まいごころ” and “うまごころ.”」
Maruetsu’s proprietary product development progressed from development and manufacturing at the Soka Deli Center to the launch of sales under “まいごころ” and “うまごころ.” - FY2024-Q2AdvancedAnnual report
「To increase sales of uniquely developed products, ㈱マルエツ increased the number of stores handling products such as “maruetsu365” and renovated key deli products every month.」
For its uniquely developed products, the number of stores handling products such as maruetsu365 was increased, and key deli products were renovated monthly. - FY2024-Q1AdvancedAnnual report
「To increase sales of uniquely developed products, it increased the number of stores handling products such as “maruetsu365,” while renovating key deli products every month.」
For Maruetsu’s uniquely developed products, the number of stores handling products such as maruetsu365 was increased, and key deli products were renovated monthly. - FY2023AdvancedAnnual report
「In response to these conditions, the group worked to maintain product prices by restraining prices of key products and expanding private-label products, while focusing on various promotional initiatives to support household budgets.」
The private-label initiative was positioned not only as an expansion in the number of items, but also as a price-maintenance measure aimed at restraining prices of key products and supporting household budgets. - FY2023-Q3AdvancedAnnual report
「Beginning with the new Itabashiminamicho store, which opened in September, all stores began offering “maruetsu365,” emphasizing affordable prices and quality, and health-oriented proposals under the “もっとからだにイイコト！” icon.」
Maruetsu began offering maruetsu365 and health-oriented proposals at all stores as part of its differentiated products and customer offerings. - FY2022-Q1AdvancedAnnual report
「It also began developing and selling “eatime chef,” an online-only meal-kit line, launching an initiative to explore new value propositions for meals prepared at home.」
Development of products under the “eatime” brand expanded beyond increasing the number of existing product items to developing and launching an online-only meal-kit line. - FY2021-Q3AdvancedAnnual report
「The Company expanded the rollout of the advertising and marketing service “ignica Signage Service,” which uses AI digital signage, while strengthening development of the private-label product “eatime,” bringing the number of products handled to a total of 104 items at the end of the current third-quarter consolidated accounting period.」
The number of differentiated private-label “eatime” products handled expanded from 99 to 104 items. - FY2021-Q2AdvancedAnnual report
「The Company began rolling out the advertising and marketing service “ignica Signage Service,” which uses AI digital signage, while continuing to develop the private-label product “eatime,” bringing the number of products handled to a total of 99 items at the end of the current second-quarter consolidated accounting period.」
Development of the differentiated private-label product line “eatime” continued, expanding the number of products handled to a total of 99 items. - FY2020AdvancedAnnual report
「The Company established the Product Development Promotion Department this fiscal year, advanced development of the private-label product “eatime” and brought the total to 91 items by February 2020.」
Development of the differentiated private-label product line “eatime” progressed alongside the establishment of a product development promotion department, expanding the total to 91 items. - FY2020-Q3AdvancedAnnual report
「The main activities and results for the 9-month period of the current third quarter included advancing development of the private-label product “eatime,” centered on the Product Development Promotion Department newly established this fiscal year, bringing the total to 84 items by November.」
The differentiated private-label product line “eatime” expanded from 77 items by August to 84 items by November. - FY2020-Q2AdvancedAnnual report
「The Company advanced development of the private-label product “eatime,” centered on the Product Development Promotion Department newly established this fiscal year, bringing the total to 77 items by August.」
“eatime” expanded from the previous total of 70 items to 77 items by August. - FY2019AdvancedAnnual report
「The Company continued procurement integration in certain product divisions, expanded jointly planned products and joint procurement, and sequentially launched new private-label “eatime” products, bringing the total to 70 items by February.」
The differentiated private-label product line “eatime” expanded to a total of 70 items by February 2019. - FY2019-Q2AdvancedAnnual report
「The private-label product “eatime” also saw 17 new items launched in September, bringing the total to 52 items.」
The rollout of differentiated private-label products progressed with the additional launch of 17 “eatime” items, bringing the total to 52 items. - FY2019-Q1AdvancedAnnual report
「The private-label product “eatime” also saw 28 new items launched in June.」
The development of differentiated private-label products progressed to the additional launch of 28 items under a brand name. - FY2018-Q3AdvancedAnnual report
「The Company expanded joint procurement, including made-to-order products, and private-label product development, and launched the first private-label product on 6 October.」
The concrete achievement of launching the first private-label products was added. - FY2018-Q2AdvancedAnnual report
「The group expanded joint procurement, including exclusive products, and developed private-label products. The first private-label products were scheduled for launch on 6 October.」
The differentiation and development policy for private-label products progressed to a stage involving the expansion of joint procurement and the scheduled launch of the first products. - FY2018-Q1RestatedAnnual report
「The Company advanced private-label product development through the Product Design Task Team.」
The policy of advancing the development of differentiated private-label products continued. - FY2017AdvancedAnnual report
「To develop products that provide new value based on latent customer needs in the Tokyo metropolitan area, the Product Design Task Team established in March organized the concept and branding for the Group’s private-label products, formulated a development process and is preparing for product launches.」
Private-label product development progressed from a policy of developing differentiated products to establishing a common group concept, branding and development process, and preparing for launch. - FY2017-Q1First statedAnnual report
「It also worked to expand its unique customer base by developing differentiated Maruetsu private-label products, including “maruetsu365 ピッツァ,” and strengthening initiatives using T Card functionality.」
It is seeking to expand customer usage by combining private-label product development with the use of T Card.