Differentiation through original products and proprietary services
First written in FY2016-Q3. 17 of 35 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2023: 1 of 9 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2026Failure to launch a hit product and intensifying competition for existing productsAnnual report
「The Company focused on improving profitability rather than expanding scale because it was unable to launch a hit product to drive new growth. In the e-commerce business, it worked to expand its original products, but was unable to offset the contraction in scale caused by intensifying competition for existing products」
While the Company advanced expansion of its original products, it did not launch a hit product to drive growth, and the situation continues in which it offsets the contraction in scale caused by intensifying competition for existing products through profit improvement. - FY2026-H1RestatedAnnual report
「In our domestic and overseas e-commerce businesses, we worked to optimize operating costs and broaden the lineup of original products.」
The Company continues to optimize operating costs in domestic and overseas e-commerce and expand its lineup of original products as measures to differentiate and improve profitability. - FY2025Intensifying competition for existing products and failure to launch a hit productAnnual report
「In the e-commerce business, the Company worked to develop original hit products, but was unable to offset the contraction in scale caused by intensifying competition for existing products and therefore focused on improving profitability through measures including operating cost rationalization.」
While the Company advanced development of original hit products, it did not launch a new hit product, and the contraction in scale caused by intensifying competition for existing products is described. - FY2025-H1RestatedAnnual report
「In the wellness business, we focused on core supplements in television shopping sales and worked to expand sales of new products such as bedding.」
The Company continues to focus on its core supplements and expand sales of new products, including bedding, as differentiation measures through original products and product development. - FY2024RaisedAnnual report
「Beginning with developing and cultivating No. 1 and one-of-a-kind products in specific markets, we focused in Japan on activities to deepen customer relationships and raise awareness through fan marketing, including customer-participation events, while advancing the launch of a dedicated brand targeting the U.S. market to turn the opportunities presented by the weaker yen and increased inbound demand into growth overseas.」
In addition to its existing original products and fan marketing, the Company has identified the launch of a brand dedicated to the US market as a differentiation measure, expanding its overseas target markets. - FY2024-Q1AdvancedAnnual report
「The Company worked to expand its lineup of original products and improve promotional efficiency.」
As differentiation measures, the Company is expanding its lineup of original products and improving promotional efficiency. - FY2023-Q2AdvancedAnnual report
「We also promoted collaboration projects with talent and launched “NATURE TEA LAB” in January.」
As original products and differentiation measures, the Company is promoting collaboration projects with talent and has launched new products. - FY2022AdvancedAnnual report
「The Company will promote a differentiation strategy to become a company more sought after by customers by researching and developing more unique and higher-value-added products and promoting fan marketing to deepen relationships with customers through participatory events and other initiatives.」
The Company has added research and development of higher-value-added products, participatory events, and fan marketing to its differentiation measures. - FY2022-Q3AdvancedAnnual report
「The Company began selling the Foods with Function Claims “メタ褒め茶プラス,” “トリプルメタガード,” and “赤の恵み青汁スッキリーナ.”」
For differentiation through the development of highly unique and functional products, the Company newly launched 3 Foods with Function Claims. - FY2021-Q3AdvancedAnnual report
「We worked to enhance brand value and expand sales by renewing “hugm Natural Shampoo,” a core product for acquiring new customers, obtaining “Shimada no Ippin” certification in Shimada, Shizuoka Prefecture, and launching a product brand website.」
For differentiation through original products, the Company renewed hugm, obtained “島田の逸品” certification, and launched a product brand website, thereby specifying measures to enhance brand value. - FY2021-Q2RestatedAnnual report
「The company worked to expand sales of the Foods with Function Claims product “Pu-erh Tea for Those Concerned About Body Fat, Healthy-Boh” and raise awareness through promotional activities for “NatuWig.”」
The Company continues to expand sales of and raise awareness of its original and functional products using Foods with Function Claims and its wig brand. - FY2021-Q1AdvancedAnnual report
「The Company launched “体脂肪が気になる方のプーアール茶 ヘルシーボ,” a renewed version of its core pu-erh tea as a Food with Function Claims, and launched the new wig brand “ＮａｔｕＷｉｇ（ナチュウィッグ）” as a new initiative」
As differentiation measures, the Company renewed its core pu-erh tea as a Food with Function Claims and launched a new wig brand. - FY2020AdvancedAnnual report
「The Company will respond to customer needs by developing unique products manufactured in-house and expanding highly functional products, including Foods with Function Claims.」
As differentiation measures, the Company has specified the expansion of unique in-house manufactured products and Foods with Function Claims, among other products, thereby clarifying the focus of its product development. - FY2020-Q3AdvancedAnnual report
「The Company is strengthening its product lineup by launching the Foods with Function Claims “メタボメ青汁スッキリーナ,” “カロバリア,” and “きおく元気”」
For differentiation through the development of highly unique and functional products, the Company has strengthened its product lineup by launching 3 Foods with Function Claims. - FY2020-Q2RestatedAnnual report
「Promoting the development of highly unique products and highly functional products, including pharmaceuticals, which are the Company’s strengths」
The Company continues to develop highly unique products and functional products, including pharmaceuticals, as differentiation measures. - FY2020-Q1AdvancedAnnual report
「Promoting the development of highly unique products and highly functional products, including pharmaceuticals, which are the Company’s strengths」
In addition to differentiation through its existing original products and proprietary services, the Company has specified the development of highly functional products, including pharmaceuticals. - FY2019RestatedAnnual report
「We have worked to develop and cultivate No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
The Company continues to promote differentiation through products targeting top market share, one-of-a-kind products, proprietary services, and communication with customers. - FY2019-Q3RestatedAnnual report
「We have worked to develop No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
The Company continues to pursue differentiation through products targeting top market share, one-of-a-kind products, proprietary services, and close communication with customers. - FY2019-Q2RestatedAnnual report
「We have worked to develop No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
The Company continues to pursue differentiation through products targeting top market share, one-of-a-kind products, proprietary services, and close communication with customers. - FY2019-Q1RestatedAnnual report
「We have worked to develop No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
The Company continues to pursue differentiation through products targeting top market share, one-of-a-kind products, proprietary services, and close communication with customers. - FY2018RestatedAnnual report
「We have worked to develop and cultivate No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
The Company continues to pursue differentiation through products targeting top market share, one-of-a-kind products, proprietary services, and close communication with customers. - FY2018-Q3RestatedAnnual report
「We have worked to develop No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
The Company continues to pursue differentiation through products targeting top market share, one-of-a-kind products, proprietary services, and close communication with customers. - FY2018-Q2AdvancedAnnual report
「The Company held events including seminars on health and beauty, such as gut health and anti-aging, and worked to build relationships with customers」
The Company implemented events including health and beauty seminars as specific measures to build relationships with customers. - FY2018-Q1RestatedAnnual report
「We have worked to develop No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
The Company continues to pursue differentiation through products targeting top market share, one-of-a-kind products, proprietary services, and close communication with customers. - FY2017RestatedAnnual report
「We have worked to develop and cultivate No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
The Company continues to pursue differentiation through products targeting top market share, one-of-a-kind products, proprietary services, and close communication with customers. - FY2017-Q3RestatedAnnual report
「We have worked to develop and cultivate No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
The Company continues to pursue differentiation through products targeting top market share, one-of-a-kind products, proprietary services, and close communication with customers. - FY2017-Q2RestatedAnnual report
「We have worked to develop and cultivate No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
The Company continues to pursue differentiation through products targeting top market share, one-of-a-kind products, proprietary services, and close communication with customers. - FY2017-Q1RaisedAnnual report
「We have worked to develop and cultivate No. 1 products targeting the leading share in specific markets and distinctive one-of-a-kind products, while building a management base founded on competitive advantage through services unavailable from other companies and close communication with customers.」
In addition to differentiation through its existing original products and proprietary services, the Company has specified the development and cultivation of NO.1 products targeting top market share in specific markets and one-of-a-kind products, making its product targets more specific and ambitious. - FY2016RestatedAnnual report
「We have worked to strengthen the appeal of our original products, a key strength, while pursuing distinctiveness in our services and customer communications and building a management base founded on competitive advantage.」
The Company continues to pursue a policy of using the uniqueness of its original products, services, and communications as a means of differentiation. - FY2016-Q3First statedAnnual report
「We have worked to strengthen the appeal of our original products, a key strength, while pursuing distinctiveness in our services and customer communications and building a management base founded on competitive advantage.」
The Company explicitly identifies the uniqueness of its original products, services, and communications as means of gaining a competitive advantage.