Accelerating investment in the e-commerce platform and online stores

「In addition to working to improve operations and productivity through digital transformation and the use of AI, the company is eliminating bottlenecks in operations and information flows between departments and group companies」

「The company made capital investments of ¥15 million to develop an order processing and shipping system for its wellness business.」

「In addition to working to improve operations and productivity through digital transformation, including coordination across the group」

「In its retail business, we expanded sales promotion in the e-commerce domain, primarily through the use of LINE and social media, and worked to review creative materials for customer acquisition, but」

「In the e-commerce domain, we expanded sales promotion using influencers and focused on the digital shift」

「In the e-commerce domain, we expanded sales promotion, primarily through increasing users of our own app and using LINE and social media, while focusing on the digital shift」

「In the retail business, we expanded sales promotions centered on the EC area, including by increasing users of our proprietary app and using LINE and social media, and worked to improve customer convenience by promoting the digital shift.」

「The company promoted the digital shift by encouraging use of its smartphone app, improving convenience through LINE features and strengthening gift promotions at its e-commerce mall.」

「In its retail business, the company focused on the digital shift by strengthening sales promotion through PR activities on social media and campaigns, expanding the digital catalog “茶んす,” and improving convenience through LINE features.」

「In its retail business, we promoted the digital shift by enhancing product introductions and video content using social media and introducing various electronic payment services, while working to improve customer convenience, but」

「In the retail business, the company worked to reduce costs, mainly by improving the return on advertising and catalog distribution expenses, promoted orders through its smartphone app, and advanced its digital shift by introducing content that could be enjoyed at home, including AR and live-streamed content.」

「In the retail business, for direct-to-consumer sales of health and beauty products, the company advanced its digital shift through sales promotions using smartphone apps and LINE and system modifications related to the introduction of cashless payments, while also working to reduce costs, mainly by improving the return on advertising and catalog distribution expenses.」

「While improving the efficiency of catalog distribution, we promoted the digital shift by encouraging purchases over the internet through smartphone apps and LINE.」

「While promoting the digital shift in sales tools and advertising media, we will focus on expanding new businesses by leveraging the infrastructure and expertise of existing businesses.」

「At the e-commerce mall, we reviewed the operating structure by sharing sales expertise within the group」

「At the e-commerce mall, we shared expertise within the group on sales analysis, advertising campaigns and other activities to expand sales and improve efficiency」

「To further strengthen its competitiveness in the e-commerce market, we moved our e-commerce mall division to 株式会社Ｌｉｆｅｉｔ and worked to establish a cooperative framework within the group, including the sharing of sales strategies and platforms for operating online stores.」

「While proceeding with the introduction of electronic payment services and the development and construction of an EC system capable of providing attentive customer service, we will strengthen our operating structure, including by sharing platforms and know-how for online store operations.」

「While seeking to further strengthen its competitiveness in the e-commerce market, we worked to create synergies within the group by sharing the mail-order platform, operating expertise and other resources.」

「While seeking to further strengthen its competitiveness in the e-commerce market, we worked to create synergies within the group by sharing the mail-order platform and other resources.」

「We worked to further strengthen our sales capabilities in the EC market and to create synergies among Group companies by sharing the mail-order platform and through other initiatives.」

「The software relates to capital investment for modifying the mail-order system.」

「In addition, we further strengthened the dissemination of information using social media and improved the convenience of our proprietary site, including by enabling logins using LINE IDs.」

「The total capital investment made by the Group during the consolidated fiscal year, including intangible fixed assets, was ¥56 million. The principal investment was ¥26 million for such items as modifications to the mail-order core system for the retail business.」

「At its own shopping site, the company focused on sales promotion using social media such as LINE and strengthened smartphone support」

「In addition to adding recommendation features and strengthening smartphone support」

「While accelerating investment in an e-commerce platform system and online stores to provide attentive customer service」