Acquiring Procurement Requests Through Content Marketing
First written in FY2016. 11 of 20 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「The company operates 30 buyback websites in-house, categorized by product type, and received approximately 480,000 buyback requests during the fiscal year ended June 2026.」
Annual buyback requests through the network of 30 in-house buyback websites increased from approximately 430,000 in the previous fiscal year to approximately 480,000. - 2026-08-14AdvancedEarnings presentation
「Leveraging the strengths of digital marketing, acquired approximately 480,000 purchase requests annually」
Disclosed approximately 480,000 annual purchase requests, updating the track record of acquiring sourcing requests through digital marketing. - FY2025Updates to Purchase Sites and Request VolumesAnnual report
「The company operates 31 buyback websites in-house, categorized by product type, and received approximately 430,000 buyback requests during the fiscal year ended June 2025.」
The number of buyback website categories increased to 31, while annual buyback requests declined from approximately 470,000 in the previous fiscal year to approximately 430,000. - FY2024Updates to Purchase Sites and Request VolumesAnnual report
「The company operates 31 buyback websites in-house, categorized by product type, and received approximately 430,000 buyback requests during the fiscal year ended June 2024.」
The number of buyback website categories increased from 30 to 31, while annual buyback requests declined from approximately 470,000 in the previous fiscal year to approximately 430,000. - FY2024-Q2RestatedAnnual report
「In addition, the company’s initiatives to increase buyback requests and acquire franchisees through its own owned media resulted in steady growth in both the number of franchisees and net sales.」
The company continues its initiatives to increase buyback requests and make use of its owned media. - FY2023AdvancedAnnual report
「The company operates 30 buyback websites in-house, categorized by product type, and received approximately 470,000 buyback requests during the fiscal year ended June 2023.」
Annual buyback requests through the network of 30 in-house buyback websites increased from approximately 390,000 in the previous fiscal year to approximately 470,000. - FY2023-Q2RestatedAnnual report
「Marketing investment to increase buyback requests」
The company continues to invest in marketing to increase buyback requests in consumer-focused reuse. - FY2023-Q1RestatedAnnual report
「Marketing investment to increase buyback requests」
The company continues to invest in marketing to increase buyback requests in consumer-focused reuse. - FY2022AdvancedAnnual report
「The company operates 30 buyback websites in-house, categorized by product type, and received approximately 390,000 buyback requests during the fiscal year ended June 2022.」
Annual buyback requests through the network of 30 buyback websites increased from approximately 320,000 in the previous fiscal year to approximately 390,000. - FY2022-Q3RestatedAnnual report
「Increased marketing investment to increase buyback requests in consumer-focused reuse」
The company continues to increase marketing investment to grow buyback requests in consumer-focused reuse. - FY2022-Q2RestatedAnnual report
「Increased marketing investment to increase buyback requests in consumer-focused reuse」
The company is revisiting initiatives to increase marketing investment to grow buyback requests in consumer-focused reuse. - FY2022-Q1RestatedAnnual report
「Increased marketing investment to increase buyback requests in consumer-focused reuse」
The company is increasing marketing investment to increase buyback requests in consumer-focused reuse. - FY2021Update to annual buyback request volumeAnnual report
「The company operates 30 buyback websites in-house, categorized by product type, and received approximately 320,000 buyback requests during the fiscal year ended June 2021.」
The company states that it received approximately 320,000 buyback requests annually through its network of 30 in-house buyback websites. - FY2021-Q3RestatedAnnual report
「Specifically, the company has expanded its services in each business segment by developing new sourcing and sales channels, operating internet media and conducting efficient web marketing activities, among other initiatives.」
The company is revisiting initiatives to expand its customer base and transactions through new sourcing and sales channels, internet media and web marketing. - FY2020RestatedAnnual report
「The company operates 30 buyback websites in-house, categorized by product type, and receives an average of approximately 40,000 buyback requests per month.」
The company’s in-house network of buyback websites has 30 categories and receives an average of approximately 40,000 buyback requests per month, supported by web marketing. - FY2020-Q3RestatedAnnual report
「Active and efficient web marketing, the operation of various media platforms, and the development of new sourcing channels to reach consumers with increasingly diverse purchasing behaviors and lifestyles, among other initiatives」
The company is revisiting initiatives to reach consumers and expand services through web marketing, media operations and the development of new sourcing channels. - FY2020-Q1RestatedAnnual report
「While reaching consumers with increasingly diverse purchasing behavior and seeking smarter consumption through proactive and efficient web marketing, operation of various media, and service development」
The company is revisiting initiatives to reach consumers through web marketing, the operation of various media platforms and service expansion. - FY2018AdvancedAnnual report
「As of the date of submission of this document, the company operates 30 specialized purchasing websites, with Takaku Ureru Dot Com as its flagship comprehensive inquiry website」
The number of specialized purchasing websites increased from the 28 sites reported for the previous fiscal year to 30, expanding the platform for attracting purchase requests through content and owned media. - FY2017RestatedAnnual report
「As of the date of submission of this document, the company operates 28 specialized purchasing websites」
To attract purchase requests, the company operates specialized purchasing websites by product category and uses content marketing. The document states that it operates 28 specialized purchasing websites. - FY2016First statedAnnual report
「More recently, the company has adopted the concept of content marketing (Note 5) and is focusing on building and operating websites with a high degree of expertise and objectivity.」
In addition to SEM centered on conventional SEO and paid search advertising, the company is pursuing initiatives to provide peace of mind and confidence by building highly specialized and objective websites focused on purchasing.