Enhancing the Product Appeal, Value and Satisfaction of Facilities and Services

「At “Utsukushigahara Onsen Shoho,” 24 rooms across two floors of the west wing that had been Japanese-style rooms were extensively renovated into Japanese-modern rooms in March 2026.」

「We postponed the renovation of Hotel Buena Vista and decided to allocate the funds to the renovation costs of Utsukushigahara Onsen Shoho.」

「Shuhaku reopened after renovation in May 2025, substantially increasing average spend per customer. Utilization on weekdays, which had been an issue, also improved in the fourth quarter. At Shoho, utilization temporarily declined because some rooms were renovated from January to March 2026, but full-year revenue was secured above the previous year.」

「In the leisure and services business, we have carried out major renovations at Hotel Buena Vista, our flagship hotel, and Shinshu Matsumoto Utsukushigahara Onsen Shoho.」

「Last year, equipment and guest rooms at the large hot-spring ryokan Shinshu Matsumoto Utsukushigahara Onsen Shoho were renovated, followed by a grand reopening in May 2018. Revenue increased in the second quarter because the entire facility operated throughout the year. In the service-area business, revenue at Azusagawa Service Area, one of the 4 facilities we operate, increased due to the effects of the March 2019 renovations to its restaurant, shopping area, and other facilities, as well as the 10-day Golden Week holiday.」

「In the hotel and ryokan business, the total number of guests at the 6 facilities we operate increased year on year, helped in part by generally favorable weather, including during the 10-day Golden Week holiday. In the service-area business, revenue increased at Azusagawa Service Area, one of the 4 facilities we operate, partly due to the effects of renovations to its restaurant, shopping area, and other facilities in March 2019.」

「Total guests at the 6 facilities increased substantially to 307 thousand, or 115.5% of the previous fiscal year's level. Room rates also increased, partly as a result of upgrade investments in equipment and guest rooms at each accommodation facility, particularly the city hotel Hotel Buena Vista and the large hot-spring ryokan Shinshu Matsumoto Utsukushigahara Onsen Shoho.」

「In addition, the large-scale renovation of Shinshu Matsumoto Utsukushigahara Onsen Shoho, a large hot-spring ryokan in Matsumoto, was completed in May, after which we worked to attract guests, particularly individual travelers.」

「In addition, the two-year large-scale renovation of Shinshu Matsumoto Utsukushigahara Onsen Shoho, a large hot-spring ryokan in Matsumoto, was completed and the facility held its grand reopening in May.」

「Although there were few large-scale tourism events in the operating areas of the accommodation facilities during the period, total guests increased 1.9% year on year to 249 thousand, supported by steady growth in business demand and inbound guests. Room rates also increased, partly as a result of upgrade investments in equipment and guest rooms at each accommodation facility, particularly the city hotel Hotel Buena Vista and the large hot-spring ryokan Shoho.」

「Although there were few large-scale tourism events in the operating areas of the accommodation facilities during the period, and inbound tourism to Nagano Prefecture remained sluggish due to poor weather in summer and autumn, the number of guests stayed broadly at the previous year's level. However, room rates increased, partly as a result of upgrade investments in equipment and guest rooms at each accommodation facility.」

「In April, we completed the first phase of renovations at Hotel Shoho, a large hot-spring ryokan in Matsumoto, with the aim of improving quality, including increasing the number of guest rooms with open-air baths, and reopened the renovated facilities.」

「We sought to increase room rates through upgrade investments, including renovations to the guest rooms and restaurants at Hotel Buena Vista, the flagship hotel in Matsumoto, and exterior renovations at Suisen no Yado Shuhaku, a hot-spring ryokan on the shores of Lake Suwa. We also began major renovations at Hotel Shoho at Utsukushigahara Onsen and reopened some guest rooms during the period.」

「Although the number of guests in the hotel and ryokan business declined year on year due to poor weather in autumn, we sought to increase room rates by advancing upgrade investments, including renovations to the executive floor of Hotel Buena Vista, the flagship hotel in Matsumoto, and exterior renovations at Suisen no Yado Shuhaku, a hot-spring ryokan on the shores of Lake Suwa. We have also begun major renovations at Hotel Shoho at Utsukushigahara Onsen.」

「We sought to increase room rates through upgrade investments to improve facility quality, including renovations to the executive floor of Hotel Buena Vista, the flagship hotel in Matsumoto, and exterior renovations at Suisen no Yado Shuhaku, a hot-spring ryokan on the shores of Lake Suwa.」

「In the hotel and ryokan business, we advanced upgrade investments to improve facility quality, including renovations to the executive floor of Hotel Buena Vista, the flagship hotel in Matsumoto, and exterior renovations at the Suisen no Yado Shuhaku hot-spring ryokan on the shores of Lake Suwa.」

「At each facility, we will work to secure revenue by improving product appeal, value, and customer satisfaction, and by raising service levels with the aim of achieving excellence in each area.」