Attracting Inbound and Out-of-Prefecture Visitors and Leveraging Overseas Locations

「コロナ禍以降の需要低迷を踏まえ、ここ数年間にわたって行政と不採算路線の見直しに取り組んできました。」

「The hotel and ryokan business posted higher revenue year on year by steadily capturing strong domestic and international tourism demand, primarily in accommodation, across all 6 facilities, comprising 5 facilities in Matsumoto and 1 in Suwa.」

「The hotel and ryokan business generated higher revenue year on year by steadily capturing strong domestic and international tourism demand, primarily for accommodation, across all six facilities: five in Matsumoto and one in Suwa.」

「The service-area business posted higher revenue year on year, supported by an increase in domestic and international visitors stopping at its facilities and higher revenue per customer following price revisions. The travel business also posted higher revenue year on year, as the recovery in corporate demand, including business travel and group tours, continued and tour bookings remained firm.」

「The service-area business increased sales as more inbound tourists and tour groups stopped at its facilities. In the travel business, tour bookings were strong, including the return of overseas travel, while corporate demand for business trips and group travel also recovered, resulting in year-on-year revenue growth.」

「The service-area business increased operating revenue as more inbound tourists and tour groups stopped at its facilities. In the travel business, tour bookings were strong, including the return of overseas travel, while corporate demand for business trips and group travel also recovered, resulting in year-on-year revenue growth.」

「In Japan, during the consolidated fiscal year under review, the effects of the infectious disease were largely eliminated, and service-related consumption, including eating out, accommodation, and leisure, showed a strong recovery.」

「The hotel and ryokan business operates 5 facilities in Matsumoto and 1 in Suwa. While recovery, mainly in accommodation, is strengthening, labor shortages have become a future challenge.」

「The hotel and ryokan business recorded year-on-year revenue growth as recovery became pronounced, mainly in accommodation, across all 6 facilities: 5 in Matsumoto and 1 in Suwa.」

「The travel business has not reached a full recovery because it remains heavily affected by trends in the infectious disease. Sales remained at approximately 50% of fiscal 2019 results, before the spread of the disease, but a certain level of revenue was secured, mainly from education-related business such as school trips, and sales increased year on year partly due to the effects of nationwide travel support programs.」

「In the hotel and ryokan operations business, we will develop new demand through offerings such as Alpine sightseeing plans using business jets stationed at Shinshu-Matsumoto Airport and cruising plans using sightseeing boats operated by the company on Lake Suwa.」

「The travel business was significantly affected by the renewed spread of the infectious disease, including the inability to operate organized package tours because a state of emergency and quasi-emergency measures to prevent the spread of the disease were declared nationwide. On the other hand, from the latter half of the second quarter, orders for school-related travel and other business began to recover, and the number of accommodation guests increased as users of the Nagano Prefecture program “Kenmin Sasaeai Shinshu-wari SPECIAL Accommodation Discount” stayed at the facilities.」

「In the leisure and services business, we will work on initiatives including the consolidation and integration of hotel operations and the development of new tourism and travel resources.」

「Although tourism and accommodation demand has recently shown signs of recovery due to the Go To Travel Campaign, the hotel and ryokan business recorded a substantial decline in revenue as domestic travel restrictions and avoidance, calls for restraint on returning home and tourism, and entry restrictions on overseas travelers had an impact.」

「In the hotel and ryokan business, the number of guests at the 6 facilities we operate increased as the number of tourists visiting Nagano Prefecture rose, partly due to events such as Shinshu Flower Festival 2019 and the Seiji Ozawa Matsumoto Festival.」

「As a result of initiatives including increased operation of event trains and expanded multilingual signage for foreign tourists, total passenger numbers reached 1,715 thousand, or 101.5% of the previous fiscal year's level.」

「In addition to steady guest numbers at the 5 existing facilities, sales at Alpico Plaza Hotel, an urban hotel near Matsumoto Station that began operations in November 2017, contributed to results. In addition, the large-scale renovation of Shinshu Matsumoto Utsukushigahara Onsen Shoho, a large hot-spring ryokan in Matsumoto, was completed in May, and each facility worked to attract guests, particularly individual travelers.」

「In addition to an increase in the number of guests at the 5 existing facilities, sales at Alpico Plaza Hotel, an urban hotel near Matsumoto Station that began operations in November 2017, contributed to results. In addition, the large-scale renovation of Shinshu Matsumoto Utsukushigahara Onsen Shoho, a large hot-spring ryokan in Matsumoto, was completed in May, after which we worked to attract guests, particularly individual travelers.」

「In November 2017, we began operating Alpico Plaza Hotel, the third facility in the area around Matsumoto Station.」

「The tourism business environment is expected to feature a slight increase in domestic travel by Japanese people and continued growth in travel by foreign visitors to Japan. As travel patterns rapidly shift from group tours to individual travel, we will focus on attracting customers through the web while conducting balanced promotional and sales activities across each sales channel. Since we will begin operating a new hotel near Matsumoto Station in the latter half of this year, we will work to further expand revenue in the tourism business, centered on the hotel-opening preparation office.」

「We believe it is important to stimulate demand among local customers while attracting visitors from outside the prefecture and inbound tourists. Over the longer term, we also believe that further efforts to attract visitors, centered on the group's overseas bases, will contribute to the expansion of the travel market.」