A reciprocal customer referral model linking the company’s own e-commerce site, third-party e-commerce platforms and wholesale sales
First written in FY2023. 6 of 10 entries say "Advanced", first in FY2025. Latest entry: 2026-10-15.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「Various measures, including initiatives to encourage former customers to return using OMO (Online Merges with Offline) between our direct-to-consumer e-commerce and wholesale businesses, proved effective,」
The company implemented specific OMO initiatives linking its own e-commerce site with wholesale sales to encourage former subscribers to return to its own e-commerce site. - FY2026RestatedAnnual report
「The company has established a system in which each sales channel refers customers to the others.」
The company continues to position its sales structure, in which its own EC, third-party EC and wholesale channels refer customers to one another, as a core part of its business model. - FY2025AdvancedAnnual report
「The company's use of retail channels, including third-party EC and wholesale sales in addition to its own EC, provides the first point of contact with its products for customers who do not purchase through its own EC, and customer survey responses confirm that this ultimately leads to the acquisition of more customers who make recurring purchases through its own EC.」
The company documents the validation of its cross-referral model, adding confirmation based on customer surveys regarding referrals among the channels. - FY2023First statedAnnual report
「The company has established a system in which each sales channel refers customers to the others.」
The company positions its own EC, third-party EC and wholesale sales not as separate sales channels, but as an integrated sales structure in which the channels refer customers to one another.