Expanding the Product Lineup Through New Product Development
First written in FY2023. 14 of 15 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-10-15.
14 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「In September 2026, after the interim accounting period, the company launched the LITE series, comprising 3 products, Chocolate Banana, Caramel and Milk, at a suggested retail price of ¥198 before tax. Positioned as nutritionally balanced bread that is easy to eat and suitable for satisfying a family’s small hunger, the products are intended to attract new customer segments and expand distribution to mass retailers.」
In addition to BASE Pound Cake, the company expanded its product lineup by launching the 3-product LITE series for new customer segments and mass retailers. - 2026-07-15AdvancedFinancial Results Presentation
「The Caramel flavor of the BASE Pound Cake series launched on 10 June」
The Company continued launching products in new categories, developing demand for snacks and expanding its product lineup. - FY2026AdvancedAnnual report
「The company will continue its R&D activities to accelerate the realization of "health as the norm" by enhancing the lineup and quality of "easy, delicious and good-for-you" meals and providing opportunities for richer food experiences.」
The company is expanding its product lineup, including new categories such as BASE RAMEN and BASE Pound Cake, and continues to launch new products. - FY2026-H1AdvancedAnnual report
「During the interim accounting period, the company began selling the new product BASE BREAD® Sweet Potato on 30 July 2025. It has become the second-most popular product by number of subscription customers, after the most popular product, Chocolate. From October 2025, the company also plans to run a collaboration campaign with the popular character Sumikko Gurashi across all channels. It launched BASE YAKISOBA Tom Yum Mazesoba on 24 September, and the launch of the new BASE RAMEN series is also forthcoming, raising the lineup and quality of "easy, delicious and good-for-you" meals」
In addition to beginning sales of the new BASE BREAD product, the company is expanding its product categories and lineup through new BASE YAKISOBA products and the launch of the new BASE RAMEN series. - FY2025AdvancedAnnual report
「As a result of its new product development, the company began selling 7 varieties from the BASE BREAD series, 2 varieties from the BASE PASTA series, 2 varieties from BASE Cookies and 3 varieties from the newly launched BASE YAKISOBA category.」
The company expanded its product portfolio by launching the new BASE YAKISOBA category in addition to BASE BREAD, BASE PASTA and BASE Cookies. - FY2025-H1AdvancedAnnual report
「As a result of its new product development, the company began selling 3 varieties from the BASE BREAD series and 4 varieties from the BASE FOOD Deli series, as well as BASE Pancake Mix as a new category.」
The company expanded its product lineup by launching new products from BASE BREAD and BASE FOOD Deli, as well as the new BASE Pancake Mix category. - FY2025-Q1AdvancedAnnual report
「As a result of its new product development, the company began selling BASE PASTA Tarako and BASE PASTA Mushroom Cream in March 2024, BASE PASTA Sauce Yakisoba and BASE Pancake Mix in April 2024, and BASE BREAD Sausage and BASE BREAD Tuna in May 2024.」
From March through May 2024, the company began selling 6 new products across BASE PASTA, BASE Pancake Mix and BASE BREAD. - FY2024-Q2AdvancedAnnual report
「As a result, the company launched BASE BREAD Rich as a new product in July 2023. During the cumulative period through the second quarter, it launched 2 new products and renewed 3 products.」
The company advanced the expansion of its product lineup by launching 2 new products, including BASE BREAD Rich. - FY2024-Q1AdvancedAnnual report
「The company launched BASE BREAD (Mini Loaf, Raisin) as a new product in May 2023.」
The company launched BASE BREAD (Mini Loaf, Raisin) as a new product and expanded its product lineup. - FY2023First statedAnnual report
「Regarding new product development, the company began selling BASE BREAD (Mini Loaf, Plain) in May 2022. In addition to the existing BASE FOOD series products, BASE PASTA, BASE BREAD and BASE Cookies, it newly began selling BASE FOOD Deli in February 2023.」
Separately from the renewal of existing products, the company identifies the launch of new products to expand its product portfolio as an initiative.