Contents of this document
- Partnered with China's Panpan Food Group and began sales through Hema Fresh
- Launched the caramel flavor of the BASE Pound Cake series
- Expanded the LITE series with new offerings: chocolate banana, caramel and milk
- Number of subscribers25.9 10,000 people
- Equity ratio26.9 %
- Convenience-store distribution rate74.2 %
- Drugstore distribution rate25 %
- Supermarket distribution rate10.8 %
- ¥4,000 hundred million
- ¥2,970 hundred million
- ¥1,300 hundred million
| Item | Details |
|---|---|
| Document type | Earnings presentation |
| Fiscal Period Covered | Fiscal year ending February 2027, second quarter |
| Net Sales | ¥43.7 hundred million (YoY +16.7%) |
| Operating profit | ¥-0.1 hundred million |
| Gross Profit Margin | 55.1 |
| Operating profit margin | -0.3 |
| Full-year earnings forecast | Net Sales ¥162.5 hundred million / Gross profit ¥89.7 hundred million / Operating profit ¥0.6 hundred million / Ordinary income Not disclosed / Net income Not disclosed |
| Progress against full-year forecast | Net Sales 51.4 / Gross profit 51.9 / Operating profit Not disclosed |
| Self-assessment against the plan | Revenue and gross profit are progressing at a pace that exceeds forecasts, while operating profit is broadly in line with forecasts |
| Segment results | Direct-to-consumer e-commerce Net Sales ¥28.5 hundred million / yoy_pct ¥14.4 hundred million / Wholesale Net Sales ¥11.2 hundred million / yoy_pct ¥18.2 hundred million / Third-party e-commerce Net Sales ¥3.4 hundred million / yoy_pct ¥54.5 hundred million / Overseas expansion Net Sales ¥0.4 hundred million / yoy_pct ¥-36 hundred million |
| Key KPIs | Number of subscribers 25.9 10,000 people, Equity ratio 26.9 %, Convenience-store distribution rate 74.2 %, Drugstore distribution rate 25 %, Supermarket distribution rate 10.8 % |
| Unit price and quantity metrics | The number of subscription customers, LTV, churn rate, average monthly customer spend and monthly sales per store are presented, but most figures cannot be read specifically from the charts. |
| Number of stores and locations | Number of stores in operation 47,500 Stores or more (as of the end of February 2026) / Number of store openings and closures during the period Not disclosed |
| Assumptions Underlying the Business Outlook | SBIR grant: maximum grant amount of ¥1.87 billion; implementation period from November 2024 to March 2028 |
| Medium-term management plan targets | Targeting sales growth of 10–30% from the fiscal year ending February 2027 onward |
| Financial targets | Equity ratio 26.9 % |
| Market Size / Share | Market Size ¥4,000 hundred million, ¥2,970 hundred million, ¥1,300 hundred million / Share If approximately 30% is captured |
| New initiatives | Partnered with China's Panpan Food Group and began sales through Hema Fresh, Launched the caramel flavor of the BASE Pound Cake series, Expanded the LITE series with new offerings: chocolate banana, caramel and milk |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Sales growth was supported by the renewal and promotion of the core BREAD chocolate product, an increase in the number of subscription customers, the in-house operation of advertising using AI, increases in the number of convenience stores carrying the product and monthly sales per store, and achieving bestseller status on Amazon. The decline in operating profit was attributed to the planned concentration of advertising investment and research and development investment associated with SBIR selection.