Sales-channel integration through cross-channel customer referrals among the company’s own e-commerce site, third-party e-commerce platforms and wholesale sales

A multichannel sales model that links the company’s own e-commerce site, third-party e-commerce platforms and wholesale sales through cross-channel customer referrals, rather than expanding them as separate sales channels, to increase sales opportunities and customer touchpoints. An ongoing effort to make this channel integration a core component of the business model.