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Base Food (2936) · FactAdvanced

Expansion of Own E-Commerce Membership and Retail Store Counts

First written in FY2023-Q3. 15 of 19 entries say "Advanced", first in FY2023. Latest entry: 2026-10-21.

19entries
4years
7from disclosures
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How it moved
ProgressHeldSoftenedWorseAdvancedFY2023 – FY2024-Q2AdvancedFY2025-Q1 – FY2025-H1WorsenedFY2025 – FY2026-H1Advanced2026-04-14 – 2026-10-212023: 420232024: 320242025: 220252026: 102026
Same theme, other companies
Large-Scale Store Network and Customer BaseA theme 13 companies write about · 0 as a headwind · 12 as a tailwind

6 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
  1. 2026-10-21Advancedfinance.logmi.jp

    「Bringing advertising operations in-house with the use of AI continued to produce results, and the number of subscription customers increased further.」

    It was reported that the number of subscription customers continued to increase.
  2. FY2027-H1AdvancedAnnual report

    「Subscription membership trends (10,000 people) Fiscal year ending February 2026: first quarter 23.2, second quarter 22.9, third quarter 23.2, fourth quarter 23.5. Fiscal year ending February 2027: first quarter 25.6, second quarter 25.9」

    Subscription membership increased from 235,000 at the end of the previous fiscal year to 259,000.
  3. FY2026AdvancedAnnual report

    「In its direct-to-consumer e-commerce business, the company focused on disciplined advertising operations prioritizing ROI in response to changes in the advertising market. As a result, revenue was ¥10,036.806 million, up 3.2% year on year.」

    Subscription members increased from 217,000 at the end of the previous fiscal year to 235,000, expanding the customer base of the company's direct-to-consumer e-commerce business.
  4. FY2026-H1WorsenedAnnual report

    「In its direct-to-consumer e-commerce business, the number of users temporarily declined in the second quarter, partly reflecting the reaction to aggressive user acquisition in the first quarter. In addition, the discontinuation of some products due to higher raw material costs and skipped subscription orders due to the exceptionally hot summer compounded the effects, resulting in declines in the key KPIs.」

    Subscription members decreased from 232,000 at the end of the first quarter to 229,000 at the end of the second quarter, and a temporary decline in the key KPIs was disclosed.
  5. FY2025WorsenedAnnual report

    「Subscription Membership Trend (10,000s) Fiscal year ending February 2024 Fourth quarter 20.6 Fiscal year ending February 2025 First quarter 21.7 Second quarter 22.4 Third quarter 22.3 Fourth quarter 21.7」

    Subscription members decreased from 224,000 at the end of the second quarter to 217,000 at fiscal year-end, bringing the annual growth trend to a pause.
  6. FY2025-H1AdvancedAnnual report

    「Subscription membership remained solid.」

    Subscription members increased from 217,000 in the first quarter of the fiscal year ending February 2025 to 224,000 in the second quarter.
  7. FY2025-Q1AdvancedAnnual report

    「In its direct-to-consumer e-commerce business, the company struggled to restore acquisition efficiency, but subscription members increased by 11,000 quarter on quarter.」

    Although the company continues to struggle to restore acquisition efficiency, subscription members increased from 206,000 in the previous quarter to 217,000.
  8. FY2024-Q3WorsenedAnnual report

    「<Subscription Membership Trend> Fiscal year ended February 2023 Fiscal year ending February 2024 First quarter Fiscal year ending February 2024 Second quarter Fiscal year ending February 2024 Third quarter Subscription members (10,000s) 16.3 20.1 21.6 20.0」

    Subscription members decreased from 216,000 in the second quarter to 200,000 in the third quarter. The disclosure cites an increase in cancellations following the voluntary recall and the temporary suspension of advertising to acquire new members as factors.
  9. FY2024-Q2AdvancedAnnual report

    「As a result, subscription membership increased to 204,000, compared with 137,000 in the same period of the previous year.」

    Subscription members increased from 137,000 in the same period of the previous year to 204,000.
  10. FY2024-Q1AdvancedAnnual report

    「In addition to the existing "Ichinen Point Pack," we launched the "Lite Plan" service and implemented other initiatives to improve retention, increasing subscription membership to 201,000, from 163,000 at the end of the previous fiscal year.」

    Subscription members increased from 163,000 at the end of the previous fiscal year to 201,000.
  11. FY2023AdvancedAnnual report

    「The number of subscription members on our proprietary e-commerce channel progressed steadily at 163,000, compared with 103,000 at the end of the previous fiscal year.」

    Subscription membership increased from 103,000 to 163,000.
  12. FY2023-Q3First statedAnnual report

    「The number of subscription members on our proprietary e-commerce channel progressed steadily at 148,000, compared with 103,000 at the end of the previous fiscal year, while the number of stores carrying our products reached 27,191, compared with 9,143 at the end of the previous fiscal year,」

    The figures for subscription members on our proprietary e-commerce channel and the number of stores carrying our products are shown in comparison with the end of the previous fiscal year.
Moved together

"Improving Taste Through Product Renewals" moved the same way as this thread, in the same document, in 14 of its 19 moves.

14131211119★123456
  1. ★This thread
  2. 1Improving Taste Through Product Renewals14×
  3. 2Recurring purchases and stable demand under a subscription model13×
  4. 3Start of Convenience Store Distribution and Expansion of Product Lineup12×
  5. 4Overseas Sales Starting in Hong Kong and Expansion of Operating Regions11×
  6. 5Expanding the Product Lineup Through New Product Development11×
  7. 6Expansion of Advertising and Promotional Activities9×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Base Food yet. It last moved in the Results presentation of 2026-10-15: "Advanced".
Expansion of Own E-Commerce Membership and Retail Store Counts | BASE FOOD,Inc. (2936) | Komori