Transformation into a group of specialty retailers in the non-food business

「当社独自ブランドの展開拡大：「アーバンスマート（カジュアル衣料）」・「ミューラシック（インナー・ルームウェア）」」

「Our original new shop, b!olala (Biolala), brings together organic products and other products that are kind to the environment and the body. In addition to the One Fukuoka Building store in Chuo-ku, Fukuoka, which opened in April in a commercial facility operated by another company, we operate dedicated sections in 4 existing GMS stores.」

「We have developed in-store sections at 4 existing GMS stores.」

「Our original new shop, b!olala (Biolala), brings together organic products and other products that are kind to the environment and the body. It had been operated as dedicated sections in 3 of our general merchandise stores (GMS), and in April we opened the One Fukuoka Building store in Chuo-ku, Fukuoka, our first location in a commercial facility operated by another company. At this store, we introduced a new prepared-food shop centered on fermentation and worked to expand the selection of carefully chosen fermented foods, including a fermented bakery using natural yeast. We also began introducing some of these products at existing stores.」

「As part of the shift toward specialty stores, we expanded the rollout in apparel sections of "Doublefocus," trend fashion for Generation Z, and "Urban Smart," women's and men's casual fashion combining trend appeal with practicality, to broaden the customer base.」

「During the interim period under review, we newly introduced the Company's own shop, "b!olala (Biolala)," bringing together products that are kind to the environment and the body, at AEON Mall Kashii-Hama and AEON Miyazaki, bringing the total to 4 stores.」

「We have been rolling out the Company's own new shop, "b!olala (Biolala)," bringing together products that are kind to the environment and the body. As of the end of the quarter under review, the shop had been introduced at a total of 3 stores, including AEON Mall Kashii-Hama.」

「As a new initiative in the shift toward specialty stores, we introduced the Company's own new shop, "b!olala (Biolala)," bringing together organic products and other products that are kind to the environment and the body, at 2 GMS stores, and opened the Homewide Pet & Green Wajiro specialty store for pets and gardening in September.」

「At AEON Style Sasaoka, which was renovated in October, we developed the Company's own new shop, "b!olala (Biolala)," bringing together organic products and other products that are kind to the environment and the body, with the aim of creating a store where customers can experience well-being.」

「At AEON Marinertown, we introduced products from the French frozen-food specialty store "Picard" for the first time in Kyushu, established the Company's largest-ever organic and natural section, and expanded the range of environmentally friendly products, with the aim of becoming a community shopping center that promotes well-being together with local customers.」

「As a new initiative, we introduced the Company's own variety goods shop, "Smilefull_days (Smilefull days)," at AEON Fukuoka in Kasuya, Kasuya District, Fukuoka Prefecture, and AEON Ogori in Ogori, Fukuoka Prefecture, and worked to acquire new customers through cross-department merchandise offerings and the introduction of new products.」

「At AEON Fukuoka, which reopened after renovation in September, we introduced the Company's own new variety goods shop, "Smilefull days," under the concept "To remain a place where customers can enjoy exciting shopping," in order to address new market needs and diverse values.」

「In apparel and home and leisure products, sales of travel-related goods increased to 221.0% year on year as we responded to demand changes following the easing of activity restrictions. We also strengthened the rollout of outdoor, walking and home fitness products, wellness foods and environmentally friendly products.」

「At AEON Wakamatsu SC in Wakamatsu Ward, Kitakyushu, Fukuoka Prefecture, which was renovated in March, we expanded lifestyle-oriented specialty stores and sections covering sports, outdoor leisure, pets and gardening, among others, to enhance the appeal of the shopping center.」

「For apparel and home and leisure products, as part of the shift toward specialty stores, we introduced the "Inner & Casual" model located within SM stores at 2 stores, among other initiatives.」

「We also promoted the shift toward specialty stores by introducing the small-format "Inner & Casual" store model at 2 SM-format stores.」

「For apparel and home and leisure products, we introduced "Sportsium," a shop offering walking and home fitness products, at 11 GMS stores, and worked to roll out products suited to new lifestyles, including outdoor goods and wellness foods. As part of the shift toward specialty stores, we advanced the development of a small-format "Inner & Casual" store model and introduced it at マックスバリュ島之内店 in Miyazaki City.」

「In apparel, we worked to develop a small-format "Inner & Casual" store model and introduced the first store at マックスバリュ島之内店 in Miyazaki City.」

「In November, we reopened Aeon Hara store in Sawara Ward, Fukuoka City, as a next-generation shopping-center model. We introduced new sales floors, including Gram Beautyique, a specialty shop for beauty and health; Inner & Casual, focused on everyday apparel; Sportsium, supporting a healthy and enjoyable lifestyle; and Home Coordy, coordinating a simple, fulfilling lifestyle, and advanced the conversion to a specialty-store format.」

「In the non-food business, in response to digitalization and changes in customers' lifestyles, we aim to transform the apparel and home-related product businesses into a group of specialty stores, including merchandise and service businesses, and become a company that meets customers' increasingly diverse needs.」