Promoting Digital Businesses and Driving Cross-Traffic with Physical Stores

「As a result of strengthening new iAEON member acquisition and promotions using app coupons, the number of members who registered the company's stores as favorites exceeded 1.46 million as of the end of August. As a result, Gatcha Coupon usage reached 120.5% of the same period of the previous year, sales from coupon use reached 122.7%, and AEON Pay transaction value reached 132.3%, steadily expanding the digital customer base.」

「The company's cashless, unmanned Smart NICO stores for offices have been opened at corporate sites, universities, medical and nursing care facilities, and other locations, reaching a total of 45 as of the end of the fiscal year. The company also worked to improve customer convenience by introducing product delivery services using Uber Eats and other services, with the number of stores offering these services reaching 180 as of the end of the fiscal year.」

「The company worked to acquire new iAEON members and strengthen promotional initiatives using app coupons. As of the end of August, the number of members who registered the company's stores as favorites had increased by 240,000 from the end of the previous fiscal year to more than 1.08 million. These initiatives increased Gatcha Coupon usage to 133.5% of the same period of the previous year, sales from coupon use to 133.7%, and AEON Pay transaction value to 139.5%.」

「The company worked to acquire new iAEON members and strengthen promotional initiatives using app coupons. As of the end of the fiscal year, the number of members who registered the company's stores as favorites had increased by 270,000 from the end of the previous fiscal year to more than 840,000. These initiatives brought Gatcha Coupon usage to 122.2% of the previous fiscal year's level, sales from coupon use to 129.0%, and AEON Pay transaction value to 152.6% of the previous fiscal year's level.」

「The company introduced product delivery services using Uber Eats and Wolt at 13 stores during the interim period, bringing the total to 117 stores. It also worked to acquire new iAEON members and strengthen promotional initiatives using app coupons, and the number of members who registered the company's stores as favorites increased by approximately 130,000 from the end of the previous fiscal year to approximately 700,000.」

「The company worked to acquire new iAEON members and strengthen promotional initiatives using app coupons. The number of members who registered the company's stores as favorites reached 628,000 as of the end of the quarter.」

「On the company's online shopping site, Aeon Kyushu Online, the company launched a service allowing customers to collect online orders for Living Essentials and baby products at Maxvalu stores in Fukuoka Prefecture. E-commerce sales increased to 146.9% of the previous fiscal year's level. In the Aeon Online Supermarket business, the company introduced same-day delivery at 6 additional stores during the fiscal year, bringing the total to 37 stores. It also introduced drive pickup, allowing customers to collect orders from their vehicles at designated locations, at 2 additional stores, bringing the total to 8 stores.」

「To expand its customer base, the company worked to enhance the convenience and membership of iAEON, the Aeon Group's official total app, which enables payments, points, coupons and special offers to be handled within a single app. In June, the company migrated the functions of the Aeon Kyushu App to iAEON and conducted an in-store campaign to register new members. As a result, the number of members who registered the company's stores as favorites reached approximately 500,000 as of the end of November, progressing almost in line with the target. These initiatives brought AEON Pay transaction value to 5.6 times the level of the same period of the previous year. Gatcha Coupon usage, which had also been well received on the Aeon Kyushu App, reached 123.3% of the previous year's level. In November, average spend per coupon user was approximately 1.8 times that of non-users and 110% of the level in the same month of the previous year.」

「The Aeon Kyushu App was migrated to iAEON, the Aeon Group's official total app, enabling payments, points, coupons and special offers to be handled within a single app. Following initiatives including a campaign to register new iAEON members, membership reached approximately 430,000 as of the end of August, an increase of 270,000 from the end of May. AEON Pay transaction value was 6 times the level of the same period of the previous year, while usage of Gatcha Coupons in August reached a record high, contributing to the expansion of the customer base.」

「In June, the company migrated the coupon distribution function of the Aeon Kyushu App to iAEON, the Aeon Group's official total app. This made it possible to complete payments, points, coupons and special offers within a single app.」

「The online supermarket operates across all 7 prefectures of Kyushu, excluding certain outlying islands. To meet further demand growth, the company established 4 new fulfillment bases and expanded same-day delivery areas during the fiscal year, while also expanding the number of stores with dedicated pickup lockers. As a result of these efforts to improve convenience, usage reached 105.1% of the previous fiscal year's level.」

「For the Aeon Kyushu Official App, which was revamped last year, the company promoted coupon campaigns and customer-participation events to provide convenient and enjoyable shopping experiences. As a result, cumulative downloads exceeded 910,000 as of the end of November, while coupon usage increased substantially to 158.3% of the level in the same period of the previous year. The average spend per customer using coupons was approximately 1.7 times the overall average.」

「The company newly launched delivery services for store products using Uber Eats and Wolt at 7 GMS stores and 6 SM stores. At Aeon Minami-Miyazaki store in Miyazaki, approximately 2,000 food and daily-use products, including Class 2 and Class 3 medicines, were included among the products available for delivery, following Aeon Shoppers Fukuoka store in Chuo Ward, Fukuoka, where the service was launched last year.」

「On the company's e-commerce site, Aeon Kyushu Online, the company opened the Living Essentials shop in March, bringing together products designed to enrich and enhance customers' daily lives. It also launched a store pickup service in March that allows customers to collect, at any Homewide store, approximately 30,000 products listed in the Homewide PRO shop. In addition, by strengthening its initiatives on external e-commerce sites launched last October to increase awareness and expand sales channels, e-commerce sales increased to 142.0% of the level in the same period of the previous year.」

「As a result of introducing cashless self-checkout and self-payment checkout systems, the number of stores with self-checkout systems reached 187 as of the end of the fiscal year. The company also introduced Anywhere Checkout Regi-Go, which allows customers to pay without waiting in line using their smartphones, at 17 stores.」

「Cumulative downloads of the Aeon Kyushu Official App exceeded 750,000 as of the end of November. Going forward, the company will promote integration with iAEON, Aeon's total app serving as a common touchpoint across the Aeon Group, to further improve convenience. The company also promoted the introduction of Anywhere Checkout Regi-Go, which allows customers to scan products using their smartphones and pay without waiting in line, and the number of stores where it had been introduced reached 9 as of the end of November.」

「In its online supermarket business operated at GMS stores, the company expanded contactless services, including drive pickup and pickup lockers. In August, it launched Online Delivery, the SM-store version of its online supermarket, at Maxvalu Chihaya store in Higashi Ward, Fukuoka. The company also promoted initiatives to improve customer convenience, including introducing Anywhere Checkout Regi-Go, which allows customers to scan products with a smartphone and pay at a dedicated checkout, at 2 GMS stores.」

「As part of its digital initiatives, the company strengthened contactless pickup services in its online supermarket business by newly installing pickup lockers at 2 stores and introducing a drive pickup service at Aeon Mall Saga-Yamato, among other measures. In addition, the company advanced initiatives to improve store productivity by introducing self-checkout and cashless checkout systems, mainly at new and revitalized stores, and installing digital price tags (electronic shelf labels) at 3 stores.」

「As part of its digital initiatives, the company used the Aeon Kyushu Official App to conduct member-only programs, including coupon campaigns and lotteries for popular game consoles. As a result, cumulative downloads reached 594,000 as of the end of February, or 165% of the level a year earlier. The company will enhance the app's functions not only for sales promotion but also for customer-participation campaigns and events, recipes and menu suggestions, and other purposes, using it as a tool to connect the company with individual members.」

「In the online supermarket business, the company is working to expand order capacity by increasing daily delivery capacity and expanding store pickup services. Use of store pickup services increased to approximately 3 times the level of the same period of the previous year, while total online supermarket sales remained strong at 123% of the previous year's level.」

「In the online supermarket business, the company increased delivery capacity by 300 orders per day from March and promoted initiatives to improve convenience, including pickup lockers at selected stores and the launch of a parking-lot handoff service. As a result, deliveries increased to approximately 1.2 times the level of the same period of the previous year, while sales increased to approximately 1.3 times that level. As part of its digital initiatives, cumulative downloads of the Aeon Kyushu Official App exceeded 500,000 as of the end of August, reaching 178% of the level a year earlier. In May, the company, Maxvalu Kyushu Co., Ltd. and Aeon Store Kyushu Co., Ltd. jointly launched simultaneous content distribution using digital signage.」

「In the online supermarket business, the company increased delivery capacity by 300 orders per day from 13 March in response to customer requests. As a result, deliveries increased to approximately 1.3 times the level of the same period of the previous year, while sales increased to approximately 1.5 times that level. As part of its digital initiatives, the company continued disseminating information through the Aeon Kyushu Official App and worked to expand its membership. As a result, cumulative app downloads exceeded 440,000 as of the end of May.」

「Downloads exceeded approximately 350,000 as of the end of the fiscal year, compared with approximately 220,000 at the end of the previous fiscal year. Going forward, the company will expand its use of the app as a tool for marketing and information dissemination by stores.」

「As a result, downloads of the Aeon Kyushu Official App increased substantially year on year, exceeding 300,000 as of the end of November.」

「As a result, downloads of the Aeon Kyushu Official App increased substantially year on year, exceeding 280,000 as of the end of August.」

「The company promoted initiatives to improve the efficiency of promotional measures, including the use of the Aeon Kyushu Official App, which had exceeded 250,000 downloads as of the end of the quarter, and social networking services (SNS).」

「In terms of sales promotion, the company worked to use digital technologies, including applications (apps) and social networking services (SNS). The Aeon Kyushu Official App, which began operating in March 2018, exceeded 220,000 downloads as of the end of the fiscal year. The purchasing data collected through the Aeon Kyushu Official App, WAON POINT cards and other channels is being used for new promotional initiatives to increase store traffic, with the aim of improving earning power.」

「The company promoted the use of applications (apps) and social networking services (SNS), among other tools. The Aeon Kyushu Official App, which began operating in March this year, exceeded 200,000 downloads as of the end of November.」

「The company promoted the use of applications and social networking services (SNS), among other tools. The number of members of the Aeon Kyushu Official App, which began operating in March this year, exceeded 120,000 as of the end of August.」

「In terms of sales promotion, the company began operating the Aeon Kyushu Official App in February. The application (hereinafter, the "app") is available to anyone holding an Aeon Card, WAON electronic money, a WAON POINT card or other eligible product. It offers features such as viewing flyers for favorite stores, accumulating WAON POINT by checking in upon visiting a store through the app, and receiving discount coupons by turning the "Gatcha" in the app. The app provides services designed to make everyday shopping more convenient and comfortable. As of the end of the first quarter, the number of app registrations was 68,000, progressing steadily.」

「The company used LINE@ to enhance stores' ability to disseminate information and expanded the number of stores offering the Touch Get service, which allows customers to order products not stocked in the sales area using dedicated tablets installed in stores. The company also began operating the Aeon Kyushu Official App in February 2018.」

「The company is promoting a shift from conventional flyer-based promotions to promotional initiatives using social networking services (hereinafter, "SNS"), among other measures.」

「The company is undertaking new promotional initiatives, including the WAON POINT card usage campaign launched last year and information dissemination through social media.」

「As part of the review of head-office organizational functions, we changed the name of the E-Commerce Promotion Department to the Digital Business Promotion Department and are taking a cross-functional view of the digital business, extending beyond merchandise sales to sales promotion and services.」

「In promoting the digital business, while using the AEON Group’s infrastructure, we will pursue initiatives to drive reciprocal traffic between digital channels and physical stores, including our existing online supermarket, AE STORE, and Touch Get businesses, initiatives using social media such as LINE@, and customer analysis of app members.」