Recovering Customer Traffic and Sales Through Food and Daily-Needs Price Revisions

「Sales of products covered by the new “Gachi-Toku” pricing campaign, launched in March, rose sharply to 162.7% of the existing-store base. Sales of products covered by “Shiawase Plus (Support Prices)” reached 114.8%, while sales of Topvalu, whose rollout was expanded through initiatives including the “Price Freeze Declaration,” remained strong at 104.9% of the existing-store base.」

「While addressing the growing focus on saving money as inflation in daily necessities, particularly food, persisted」

「In response to customers’ growing focus on saving money as prices of daily necessities, particularly food, continued to rise, we strategically strengthened initiatives supporting customers’ everyday lives. Same-store sales of products covered by “Shiawase Plus (Support Prices),” which offers limited-time price promotions on national-brand products, reached 118.8% of the same period of the previous year, while sales of AEON’s private brand “Topvalu” reached 114.7%, among other initiatives that were well received by customers.」

「In response to the growing focus on saving money on everyday consumption, sales remained firm after we strengthened value-focused initiatives, including expanding the number of items covered by initiatives supporting customers’ everyday lives, such as “Shiawase Plus (Support Prices),” rolling out original products in collaboration with business partners, and strengthening the rollout of “Topvalu Best Price.”」

「Amid continued price increases for a wide range of products, we strengthened the “Shiawase Plus (Support Prices)” initiative to support customers’ everyday lives, expanded the range of original products, and continued efforts to maintain prices for food, daily necessities and other products through company initiatives.」

「Amid successive price increases for a wide range of products, we strengthened the “Shiawase Plus (Support Prices)” initiative to support customers’ everyday lives, expanding the range of eligible products and beginning sales of original products in collaboration with business partners, while working to offer products at value prices.」

「Amid successive price increases for a wide range of products, we strengthened the “Shiawase Plus” initiative to support customers’ everyday lives, expanding the number of eligible items from a maximum of approximately 1,500 in the first round in March to a maximum of approximately 4,000 in the second round in June, and continued efforts to offer food, daily necessities and other products at value prices through company initiatives.」

「Amid successive price increases for a wide range of products, we scaled up the “Serious Pricing” initiative, which had been implemented to support customers’ everyday lives, as “Shiawase Plus,” and continued efforts to maintain prices for food, daily necessities and other products through company initiatives.」

「In response to the growing focus on saving money on everyday consumption amid rising prices, we strengthened the rollout of “Serious Pricing: 1,000 Items,” “50th Anniversary Monthly Featured Prices” and “Topvalu,” which support customers’ everyday lives through pricing, and sales of the eligible products reached 116.3% of the previous period.」

「In response to the growing focus on saving money on everyday consumption amid rising prices, we strengthened the rollout of “Serious Pricing: 1,000 Items,” “50th Anniversary Monthly Featured Prices” and “Topvalu,” which support customers’ everyday lives through pricing.」

「In response to the growing focus on saving money on everyday consumption amid rising prices, we strengthened the rollout of “This Week’s Featured Items,” “Serious Pricing: 1,000 Items,” “50th Anniversary Monthly Featured Prices” and “Topvalu,” which support customers’ everyday lives through pricing.」

「In food, we strengthened the rollout of “Serious Pricing: 1,000 Items,” “50th Anniversary Monthly Featured Prices” and “Topvalu,” which support customers’ everyday lives through pricing, while」

「As a result of expanding Topvalu initiatives, including “Serious Pricing: 1,000 Items,” “50th Anniversary Monthly Featured Prices” and the “Price Freeze Declaration,” which support customers’ everyday lives through pricing, food sales at existing stores increased to 100.8% of the previous period.」

「In food products, we worked to strengthen the rollout of the Serious Price 1,000 Items products, which support customers' everyday lives through pricing, and Topvalu products subject to the Price Freeze Declaration implemented in September.」

「In response to growing demand for eating at home during the COVID-19 pandemic, the Company continued its "Serious Prices: 1,000 Items" initiative focused on essential goods. As a result, food products, which account for a high proportion of sales, performed well, and sales were broadly in line with the plan.」

「Under "Serious Prices," which supports customers' daily lives through pricing, the Company worked to increase the number of items sold, including by jointly rolling out food and home and leisure products.」

「To strengthen food, one of the objectives of the management integration, the Company implemented "Serious Prices" to support customers' daily lives through pricing, while promoting initiatives to meet their needs for measures against infectious diseases, including proposals for ingredients that support immune function, and their needs for bulk purchases, including the introduction of frozen family packs of meat and seafood products. As a result, the number of items purchased and average spend per customer increased, and sales after the integration rose significantly from the same period of the previous year.」

「To strengthen food, one of the objectives of the management integration, the Company implemented "Serious Prices" from September and promoted initiatives to meet customers' needs for measures against infectious diseases, including proposals for ingredients that support immune function. As a result, the number of items purchased and average spend per customer increased, and food sales rose to 115.4% of the same period of the previous year (*).」

「As initiatives to support customers’ lifestyles through pricing, we continued to offer Tuesday Market and Aeon Kyushu’s Serious Price Cuts.」

「In food products, the Company implemented "Aeon Kyushu Serious Price Cuts" in March, June, October and December to achieve its priority objective of increasing customer numbers.」

「In the food departments, as part of initiatives to support customers' daily lives through pricing, the Company implemented "Aeon Kyushu Serious Price Cuts" in October, following March and June, and expanded the range of Aeon's private-brand "Topvalu Best Price" products, which aim to offer the region's lowest prices with quality customers can accept.」

「In terms of products, the Company carried out the "Aeon Kyushu Serious Price Cuts" initiative in March and June, selecting food and daily-use products essential to everyday life from among national-brand products, while expanding the range of Aeon's private-brand "Topvalu Best Price" products, which aim to offer the region's lowest prices with quality customers can accept, thereby promoting initiatives to support customers' daily lives through pricing.」

「In terms of products, the Company carried out a March price-cutting initiative covering carefully selected food and daily-use products essential to everyday life from among national-brand products, while expanding the range of Aeon's private-brand "Topvalu Best Price" products, which aim to offer the region's lowest prices with quality customers can accept. As a result of these initiatives to support customers' daily lives through pricing, customer numbers in the food departments of existing stores rose to 100.4% of the prior-year level, and the number of items purchased rose to 100.3%.」

「The Company carefully selected food and daily-use products essential to everyday life from among national-brand products and carried out three price-cutting initiatives. It also expanded the range of Aeon's private-brand "Topvalu Best Price" products, which aim to offer the region's lowest prices with quality customers can accept. As a result of these initiatives to support customers' daily lives through pricing, the number of items purchased at existing stores rose to 101.3% of the previous fiscal year's level.」

「To respond to consumers' growing focus on protecting their household budgets, the Company carefully selected food and daily-use products essential to everyday life and cut prices on approximately 300 items in July as the first phase and approximately 110 items in September as the second phase, promoting initiatives to support customers' daily lives.」

「The Company cut prices on approximately 300 carefully selected food and daily-use products essential to everyday life. Unit sales of the products covered were approximately 1.5 times the level in the same quarter of the previous year.」

「The Company worked to increase customer numbers and the number of items purchased by reviewing prices for food and daily consumables and promoting related-product sales in each department.」

「Price reviews for essential goods, mainly food products, and the "back to basics" initiative, including strengthening evening operations」

「To address consumers' persistent cost-consciousness, the Company reviewed prices for products essential to daily life, including Topvalu and national-brand products.」

「As a measure to address the decline in customer numbers, the Company reviewed prices for selected food and daily-use products from October onward. As a result, total customer numbers recovered from 96.9% of the prior-year level in the second-quarter accounting period to 97.8% of the prior-year level in November, while sales rose to 101.3% of the prior-year level.」