Community-Based Product Planning and Sales Promotion

「In the delicatessen division, where customer needs are growing, we advanced the Oshi-katsu Delicatessen range launched in the previous period. The 12th item, “We’ve Made Chilled Chinese Noodles for You!”, introduced in May, became a hit product with sales exceeding 800,000 packs; it uses homemade noodles made with 100% Kyushu wheat and jelly made with fully ripened Oita kabosu. As part of our signature promotional events, we also launched Rice Day on the 10th of every month in May, with the aim of sharing the joy of eating rice with more customers and local communities and creating a cycle connecting producers with dining tables.」

「During the period, we expanded our signature promotional events, which have been well received by customers, including the launch of Frozen Food Day on the 20th of every month and Sweets Day on the 15th.」

「During the period, we worked to create signature fresh-food events, including Vegetable and Fruit Day on the 10th of every month, Fish Day on the 15th, and consecutive Meat Days on the 29th and 30th. In the delicatessen division, we also promoted the joint development of original products with business partners.」

「We promoted local production for local consumption and regional consumption by holding the Big Kyushu Marche, featuring local ingredients and processed products from the prefectures of Kyushu, Okinawa and Yamaguchi, and by implementing the monthly Carefully Selected Ingredients range in cooperation with Kyushu producers and business partners.」

「We promoted local production for local consumption and regional consumption by holding the Big Kyushu Marche, featuring local ingredients and processed products from the prefectures of Kyushu, Okinawa and Yamaguchi, and by implementing the monthly Carefully Selected Ingredients range in cooperation with Kyushu producers and business partners.」

「In food, in addition to promoting local production for local consumption and regional consumption in cooperation with producers and business partners in Kyushu,」

「In the delicatessen division, under the Carefully Selected Ingredients range, we promoted local production for local consumption and regional consumption in cooperation with producers and business partners in Kyushu, launching products made with signature ingredients from each prefecture, including Kagoshima Prefecture black pork, Kumamoto Prefecture red eggplant and Nagasaki Prefecture horse mackerel.」

「Other new initiatives that were well received by customers included our exclusive products featuring carefully selected local ingredients, the Aeon Kyushu-1 Grand Prix collaboration with local companies, and private-label products from Seicomart, a convenience store chain originating in Hokkaido, offered at the Autumn Hokkaido Fair,」

「In food, we promoted local production for local consumption and regional consumption in cooperation with producers and business partners in Kyushu. As exclusive products featuring carefully selected local ingredients, we launched the first item, Kagoshima Prefecture Black Pork Loin Tonkatsu; the second, Kumamoto Prefecture Red Eggplant Tempura, dengaku-style; and the third, Nagasaki Prefecture Horse Mackerel Fry, all of which were well received by customers.」

「As a recent initiative, in June we began selling the Aeon Kyushu 50th Anniversary Collaboration T-Shirt, created in collaboration with an illustrator from Kyushu, through the AE STORE online shop and at 10 designated stores. Under this initiative, ¥10 from the sale of each collaboration T-shirt was donated to the reconstruction of Kumamoto Castle and ¥1 to the promotion of organic cotton,」

「Synergies from the business integration, including the expansion of Serious Prices and Black Friday, together with strong sales from new promotions such as ALL Aeon Big Appreciation Festival and the Thank You for the Excitement Sale commemorating the Fukuoka SoftBank Hawks’ Japan Series victory, drove net sales to ¥112.592 billion, or 103.9% of the prior-year level at existing stores including transferred stores, meeting the initial plan.」

「As initiatives to support customers’ lifestyles through pricing, we continued to offer Tuesday Market and Aeon Kyushu’s Serious Price Cuts.」

「Although there was a temporary decline following the tax increase, sales in the third-quarter accounting period exceeded those of the same period of the previous year and remained in line with the initial plan, supported by point-reward initiatives for AEON Card and WAON Card members, digital promotions using the official AEON Kyushu app, and major promotions such as "AEON Value Festival" and "Black Friday."」

「In promotions, we advanced initiatives focused on our home region of Kyushu and held "AEON Value Festival," packed with attractive Kyushu-focused offers, including T-shirts created in collaboration with the Fukuoka SoftBank Hawks in March. Sales during the AEON Value Festival period were well above those of the same period of the previous year and were very well received by customers.」

「In promotions, in addition to initiatives such as "Tuesday Market" and the "Kyushu Grand Appreciation Festival," we held a championship commemorative sale for the local team, the Fukuoka SoftBank Hawks, and a "Black Friday" sale during the second half.」

「Product initiatives implemented for the Fukuoka SoftBank Hawks' Japan Series championship sale and the "Black Friday Sale," among others, were well received. During the third-quarter accounting period, apparel sales reached 105.0% of the same period of the previous year, while home and leisure product sales reached 101.7%, both remaining strong.」

「Sales of "Corporate Collaboration T-shirts," created in collaboration with companies and brands rooted in regions across Japan, including 8 local companies from Kyushu and Okinawa, exceeded 50,000 units cumulatively.」

「We launched "Corporate Collaboration T-shirts," created in collaboration with companies and brands rooted in regions across Japan, including 8 local companies from Kyushu and Okinawa. Sales remained strong, exceeding 30,000 units during the cumulative first-quarter period.」

「As the HC business approached its 40th anniversary since establishment, it selected and sold "40th Anniversary Commemorative Products" by season under the concept "Thank You—Until Now and From Now On," expressing its gratitude to customers.」

「We promoted locally rooted initiatives, including sales of 40th-anniversary commemorative products and actively holding customer-participation events such as workshops and craft classes.」

「In the home center (HC) business, which celebrates the 40th anniversary of Home Wide's founding this year, existing-store sales increased to 101.5% of the same quarter of the previous year. This reflected initiatives carried out as a gesture of appreciation to local customers, including events and demonstrations for customers to enjoy, commemorative products, and expanded assortments of DIY and gardening supplies tailored to local characteristics.」

「Through locally focused product-planning initiatives such as the “Kyushu Grand Appreciation Festival” and “Ichi-no-ichi”」