Revenue recovery in pachinko hall advertising
First written in FY2023. 6 of 12 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-07-17.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Against this backdrop, the Group focused on developing and selling customer-attraction initiatives in line with the Guidelines, while also expanding sales of high-value-added DSP advertising and original services on its proprietary site, Pachi 7, to address the decline in print media.」
To support the recovery of pachinko hall advertising, the Group advanced sales of customer-attraction initiatives compliant with the Guidelines, high-value-added DSP advertising and Pachi 7 services. Segment profit in the advertising business increased 30.6% year on year. - FY2026-H1AdvancedAnnual report
「Against this backdrop, in its core pachinko hall advertising business, the Group worked to sell customer-attraction promotions and other initiatives with strong ability to draw visitors, as well as to expand sales of highly profitable Internet advertising.」
To restore earnings in pachinko hall advertising, the Group advanced sales of customer-attraction promotions with strong visitor-drawing power and highly profitable Internet advertising. As a result, segment profit in the advertising business was ¥501 million, up 78.9% from the same interim period of the previous year. - FY2025AdvancedAnnual report
「Meanwhile, the issuance of the second edition of the Advertising Guidelines by the four pachinko industry associations in February 2024 clarified the scope of advertising methods and customer-attraction support services that can be implemented, which had previously been ambiguous. As a result, Internet advertising, which had declined sharply since October 2023, is now showing signs of recovery.」
Regarding the recovery scenario for pachinko hall advertising, which had receded in the previous fiscal year, Internet advertising, which had declined sharply, has begun to recover against the backdrop of the second edition of the Guidelines, and a concrete recovery is described. - FY2024SoftenedAnnual report
「In addition, the sharp decline in orders for higher-margin influencer advertising from October 2023 had a significant impact on Internet advertising, which had been expected to grow. As a result, the scenario envisioned at the beginning of the fiscal year for a turnaround in performance and a return to a growth trajectory in the pachinko hall advertising business receded significantly.」
It states that the initial scenario of a turnaround in performance and a return to a growth trajectory in the pachinko hall advertising business receded significantly over the full fiscal year due to the sharp decline in orders for influencer advertising. - FY2024-Q3SoftenedAnnual report
「Moreover, in internet advertising, where growth had been expected, the sharp decline in orders for high-margin influencer advertising from October 2023 had a significant impact, and the scenario of a turnaround in performance in the pachinko-hall advertising sector and a return to a growth trajectory receded substantially.」
It states that the initial scenario for a turnaround in performance and a return to a growth trajectory in the pachinko hall advertising business has receded significantly due to the sharp decline in orders for influencer advertising. - FY2024-Q2SoftenedAnnual report
「Some customers continue to restrain advertising expenses to secure funds for capital investment in next-generation machines, leaving the outlook for future demand uncertain. Against this backdrop, the Group stepped up efforts to develop customers in sectors where advertising demand is expected to grow, in addition to its core pachinko hall advertising business.」
It states that, although demand is expected to recover following the introduction of next-generation machines and other developments, restraints on advertising expenses to secure funds for capital investment continue, leaving the outlook for demand uncertain. Customer development efforts aimed at restoring earnings are ongoing. - FY2024-Q1AdvancedAnnual report
「In the pachinko hall advertising market, signs of a gradual recovery in advertising demand have emerged, driven not only by demand associated with the introduction of next-generation machines but also by moves in various prefectures to review advertising regulations for pachinko halls following the National Police Agency's notification issued in January, “Regarding the Handling of Advertising and Publicity in Pachinko Operations.” Against this backdrop, our Group worked to maximize the pachinko hall advertising sector within its core advertising business. In addition, we promoted the development of customers outside the pachinko hall sector and deeper relationships with existing customers, advancing initiatives to strengthen revenue.」
The company states that signs of a recovery in pachinko hall advertising demand have emerged against the backdrop of next-generation machine installations and a review of advertising regulations, and that it pursued the maximization of this sector as well as the development of non-pachinko customers and deeper business relationships. - FY2023First statedAnnual report
「Advertising demand is expected to turn around in the next fiscal year. Drawing on the know-how we have developed in supporting customer acquisition for pachinko halls, our Group will provide high-value-added services and work to recover revenue in the pachinko hall advertising sector.」
The company has for the first time explicitly stated its goal of recovering pachinko hall advertising revenue in the next fiscal year, based on an expected turnaround in demand driven by next-generation machines and a review of advertising regulations, using its existing customer-acquisition support expertise and high-value-added services.