Weak demand for advertising targeting pachinko halls
First written in FY2017-Q1. 14 of 40 entries say "Restated". Latest entry: 2026-10-16.
No other company in this theme has enough history to compare yet.
- FY2026WorsenedAnnual report
「As the shift toward digital customer-attraction methods progressed faster than expected, print advertising, including newspaper inserts, which has a high transaction volume, entered a sharp decline from the third quarter onward.」
It states that print advertising fell sharply from the third quarter onward, beyond expectations, alongside the recovery in demand for internet advertising, making the polarization by media type even clearer. - FY2026-H1Digital demand recovered while demand for print media fell sharplyAnnual report
「In the pachinko hall advertising market, demand for customer-attraction services and internet advertising is increasing, and there are signs of a gradual recovery in demand.」
While noting signs of recovering demand for customer-attraction support services and internet advertising, it states in its detailed discussion of the advertising business that demand for print advertising has fallen sharply, more than expected, making the polarization by media type increasingly clear. - FY2025RestatedAnnual report
「The pachinko hall advertising market is showing signs of activity, partly due to the spread of smart gaming machines and the introduction of machines with new features, but spending on advertising remains sluggish as funds are secured for capital investment. Meanwhile, internet advertising, which fell sharply from October 2023, is on a recovery trend, partly because the second edition of the Advertising and Promotion Guidelines issued by the four pachinko industry associations in February 2024 clarified the permissible scope of advertising methods and customer-attraction support services that had previously been ambiguous.」
While weakness in advertising spending to secure funds for capital investment persists, it continues to explain that internet advertising is on a recovery trend against the backdrop of the second edition of the guidelines. - FY2025-H1SoftenedAnnual report
「In the pachinko hall advertising market, advertising demand remained weak, with demand for some internet advertising falling sharply due to the stealth marketing regulations and other factors that took effect in October 2023. Subsequently, the second edition of the Advertising and Promotion Guidelines was issued by the four pachinko industry associations in February 2024. As this made it possible to develop and sell advertising and customer-attraction services that comply with the guidelines, advertising demand is showing signs of a gradual recovery.」
While noting the sharp decline in demand for internet advertising resulting from the stealth marketing regulations, it explains that advertising demand is showing signs of a gradual recovery following the second edition of the Advertising and Promotion Guidelines. - FY2024-Q3WorsenedAnnual report
「In addition, demand fell sharply because many pachinko halls refrained from using internet advertising involving influencers and others following the stealth marketing regulations that took effect in October 2023.」
In addition to curbs on advertising spending to secure funds for capital investment, it states that demand for internet advertising involving influencers and others fell sharply following the implementation of the stealth marketing regulations. - FY2024-Q2WorsenedAnnual report
「During the six months ended the second quarter, the pachinko hall advertising market saw a temporary surge, partly because notable next-generation pachislot machines were introduced in April this year, but demand for new machine replacements settled down from May onward.」
It states that the surge in advertising demand driven by notable next-generation machines was temporary and that demand for new machine replacements settled down from May onward. - FY2024-Q1SoftenedAnnual report
「In the pachinko hall advertising market, advertising demand is showing signs of a gradual recovery, partly because demand generated by the introduction of next-generation machines was supplemented by moves in each prefecture to review advertising restrictions on pachinko halls following the National Police Agency’s notification issued in January this year, “Handling of Advertising and Publicity in Pachinko Operations.” However, advertising expenditures continue to be restrained to secure funds for the investment required to introduce next-generation machines.」
It states that advertising demand is showing signs of recovery against the backdrop of the introduction of next-generation machines and moves to review advertising restrictions, while advertising expenditures remain restrained to secure capital investment funds. - FY2023RestatedAnnual report
「The pachinko hall advertising market during the fiscal year saw temporary increases in announcements for next-generation pachislot machines introduced in November last year and in advertising placements for the year-end and New Year period. However, from January onward, spending including advertising expenses was sharply curtailed because machine replacement became extremely less frequent and funds had to be secured for capital investment in attention-grabbing machines scheduled to be introduced from April onward.」
It continues to explain that, although advertising placements temporarily increased due to announcements for next-generation machines and other factors, spending including advertising expenses was restrained and advertising demand remained weak because funds had to be secured for capital investment and machine replacement became less frequent. - FY2023-Q3SoftenedAnnual report
「The pachinko hall advertising market during the nine-month period ended this quarter saw temporary increases in announcements for next-generation pachislot machines introduced in November and in advertising placements for the year-end and New Year period. Before then, however, spending including advertising expenses tended to be restrained because pachinko hall profitability was weak and funds had to be secured for capital investment to introduce new models. In addition, demand for announcements declined because new-machine replacement became less frequent, leaving advertising demand weak.」
Weak pachinko hall profitability, restraint on advertising expenditures to secure capital investment funds and weak advertising demand have continued. Meanwhile, it states that announcements for next-generation pachislot machines and advertising placements for the year-end and New Year period temporarily increased. - FY2023-Q2RestatedAnnual report
「The pachinko hall advertising market during the six-month period ended this quarter saw increased advertising demand ahead of the May Golden Week holiday period and the August Bon holiday period. Outside those periods, however, advertising demand remained weak because of reductions in advertising expenses resulting from weak pachinko hall profitability and declining investment appetite, as well as lower demand for announcements due to less frequent replacement of new machines.」
It continues to describe weak advertising demand caused by weak hall profitability, declining investment appetite, reductions in advertising expenses and lower replacement frequency for new machines, despite increased demand during some busy periods. - FY2023-Q1SoftenedAnnual report
「Outside the pachinko hall advertising market, advertising demand for fitness facilities and in the housing-related field being developed by the consolidated subsidiary 株式会社ユーアンドユー remained solid.」
It states that while weakness in the pachinko hall advertising market continued, advertising demand in the fitness-facility and housing-related fields remained solid, indicating recovery and support from non-pachinko areas. - FY2022WorsenedAnnual report
「Meanwhile, from the start of the second half, the number of visitors attracted to these facilities began to increase as the number of infections declined, and demand for customer-attraction advertising also began to recover gradually. However, the issuance of priority preventive measures for major prefectures at the end of January 2022 again affected advertising demand.」
It states that customer-attraction advertising demand tended to recover in the second half, but was again affected by the priority preventive measures issued at the end of January 2022. - FY2022-Q3SoftenedAnnual report
「However, advertising demand has not recovered to pre-pandemic levels, and the business environment remained difficult. Advertising demand for fitness facilities also remained weak. Meanwhile, from the start of the second half, the number of visitors attracted to these facilities began to increase as the number of infections declined, and demand for customer-attraction advertising also began to recover gradually.」
While stating that advertising demand remained weak and had not recovered to pre-pandemic levels, it describes a gradual recovery in customer-attraction advertising demand in the second half against the backdrop of increased visitor numbers. - FY2022-Q2SoftenedAnnual report
「There were no requests to suspend operations under a state of emergency, as there had been in the same period of the previous year, and pachinko hall facilities themselves continued operating, enabling the Group to secure a certain level of orders for in-store notices, internet advertising and other services. However, advertising demand has not recovered to pre-pandemic levels, and the business environment remains difficult.」
It states that the continued operation of the facilities in the absence of requests to suspend operations enabled the Group to secure a certain level of orders for in-store notices and internet advertising. However, advertising demand has not recovered to pre-pandemic levels, and the explanation of weak demand remains, so conditions have softened somewhat from the previous quarter. - FY2022-Q1SoftenedAnnual report
「There were no requests to suspend operations under a state of emergency, as there had been in the same period of the previous year, and pachinko hall facilities themselves continued operating, enabling the Group to secure a certain level of orders for in-store notices, internet advertising and other services. However, advertising demand has by no means recovered to pre-pandemic levels, and the business environment remains difficult.」
It states that, while there were no requests to suspend operations as in the same period of the previous year and a certain level of orders was secured for in-store notices and internet advertising, advertising demand had not recovered to pre-pandemic levels. - FY2021WorsenedAnnual report
「As described above, advertising demand in the pachinko hall advertising market during the fiscal year declined sharply from the beginning of the fiscal year through mid- to late May because of nationwide voluntary restraint on advertising and promotional activities intended to attract customers. With demand for external announcements virtually nonexistent, revenue opportunities were limited to in-store notices concerning infection-prevention measures and other matters, and subscription-based internet services. Subsequently, advertising activities resumed at major industry operators in June 2020, causing advertising demand to enter a recovery trend, but the recovery in demand from the start of the second half remained at approximately 80% of normal levels.」
It explains that the recovery in demand remained at approximately 80% of normal levels even after advertising activities resumed, before declining sharply again at the start of the new year. - FY2021-Q3SoftenedAnnual report
「Advertising activities resumed at major industry operators in June 2020, causing advertising demand to enter a recovery trend, but the recovery in demand from the start of the second half remained at approximately 80% of normal levels.」
It states that demand began to recover following the resumption of advertising activities, reaching approximately 80% of normal levels, but had not returned to normal. - FY2021-Q2SoftenedAnnual report
「Advertising activities resumed at major industry operators in June 2020, causing advertising demand to enter a recovery trend, but the recovery in demand remained at approximately 75% of normal levels.」
It states that advertising demand began to recover following the resumption of advertising activities, but the recovery remained at approximately 75% of normal levels. - FY2021-Q1WorsenedAnnual report
「As described above, advertising demand in the pachinko hall advertising market during the three-month period ended this quarter declined sharply during the nationwide period of voluntary restraint on advertising and promotional activities intended to attract customers. With demand for external announcements virtually nonexistent, revenue opportunities were limited to in-store notices concerning infection-prevention measures and other matters, and subscription-based internet services. Subsequently, advertising activities resumed in June 2020, and signs of a gradual recovery in advertising demand can now be seen.」
It describes the sharp decline in advertising demand and the virtual disappearance of demand for external announcements, while also noting the resumption of advertising activities and signs of a gradual recovery from June onward. - FY2020MaterialisedAnnual report
「In late February 2020, the All Japan Amusement Business Cooperative Association Federation, an industry association for pachinko halls, requested that pachinko halls nationwide take appropriate measures, including voluntary restraint, regarding advertising and promotional activities using various media to attract customers for new-machine replacements and other purposes until the infectious-disease situation subsided. As a result, advertising demand has been declining sharply since March 2020.」
It states that, in addition to the existing reductions in advertising budgets and shrinking demand for print media, advertising demand actually declined sharply from March 2020 after requests were made to refrain from advertising and promotional activities. - FY2020-Q3RestatedAnnual report
「The pachinko hall advertising market during the nine-month period ended this quarter remained extremely weak, as advertising budgets continued to be reduced because of deteriorating profitability at pachinko hall operators and demand for announcements declined because gaming-machine replacement became less frequent. In addition, with investment appetite for new openings weakening, the number of new openings was extremely low compared with ordinary years, causing demand for announcements of large-scale new openings to decline.」
It continues to describe weak advertising demand due to reductions in advertising budgets, lower replacement frequency for new machines and the small number of new openings. - FY2020-Q2RestatedAnnual report
「The pachinko hall advertising market during the six-month period ended this quarter remained extremely weak, as advertising budgets continued to be reduced because of deteriorating profitability at pachinko hall operators and demand for announcements declined because gaming-machine replacement became less frequent. In addition, with investment appetite for new openings weakening, the number of new openings was extremely low compared with ordinary years, causing demand for announcements of large-scale new openings to decline.」
It continues to describe weak advertising demand due to reductions in advertising budgets, lower replacement frequency for new machines and the small number of new openings. - FY2020-Q1RestatedAnnual report
「The pachinko hall advertising market during the three-month period ended this quarter remained extremely weak, as advertising budgets continued to be reduced because of deteriorating profitability at pachinko hall operators and demand for announcements declined because gaming-machine replacement became less frequent.」
It continues to describe weak advertising demand due to reductions in advertising budgets, lower replacement frequency for new machines and the small number of new openings. - FY2019-Q3RestatedAnnual report
「The pachinko hall advertising market during the nine-month period ended this quarter remained extremely weak, as advertising budgets continued to be reduced because of deteriorating profitability at pachinko hall operators and demand for announcements declined because gaming-machine replacement became less frequent. In addition, with investment appetite for new openings weakening, the number of new openings was extremely low compared with ordinary years, causing demand for announcements of large-scale new openings to decline. By category, demand for print advertising, including newspaper inserts, which had traditionally been the mainstay of pachinko hall advertising, is also shrinking rapidly.」
It continues to describe weak advertising demand due to reductions in advertising budgets, lower replacement frequency for new machines, fewer new openings, lower demand for announcements of large-scale openings and shrinking demand for print advertising. - FY2019-Q2RestatedAnnual report
「The pachinko hall advertising market during the six-month period ended this quarter remained extremely weak, as advertising budgets continued to be reduced because of deteriorating profitability at pachinko hall operators and demand for announcements declined because gaming-machine replacement became less frequent. In addition, with investment appetite for new openings weakening, the number of new openings was extremely low compared with ordinary years, causing demand for announcements of large-scale new openings to decline. By category, demand for print advertising, including newspaper inserts, which had traditionally been the mainstay of pachinko hall advertising, is also shrinking rapidly.」
It continues to describe weak advertising demand due to reductions in advertising budgets, lower replacement frequency for new machines, fewer new openings and the rapid contraction of demand for print advertising. - FY2019-Q1RestatedAnnual report
「The pachinko hall advertising market during the three-month period ended this quarter remained extremely weak, as advertising budgets continued to be reduced because of deteriorating profitability at pachinko hall operators and demand for announcements declined because gaming-machine replacement became less frequent. In addition, with investment appetite for new openings weakening, the number of new openings was extremely low compared with ordinary years, causing demand for announcements of large-scale new openings to decline extremely sharply. By category, demand for print advertising, including newspaper inserts, which had traditionally been the mainstay of pachinko hall advertising, is also shrinking rapidly.」
It continues to describe weak advertising demand due to reductions in advertising budgets, lower replacement frequency for new machines, fewer new openings, lower demand for announcements of large-scale openings and shrinking demand for print advertising. - FY2018RestatedAnnual report
「The pachinko hall advertising market during the fiscal year remained extremely weak, as advertising budgets continued to be reduced because of deteriorating profitability at pachinko hall operators and demand for announcements declined because gaming-machine replacement became less frequent. In addition, with investment appetite for new openings weakening, the number of new openings was extremely low compared with ordinary years, causing demand for announcements of large-scale new openings to decline extremely sharply. By category, demand for print advertising, including newspaper inserts, which had traditionally been the mainstay of pachinko hall advertising, is also shrinking rapidly.」
It continues to describe reductions in advertising budgets, lower replacement frequency for new machines, fewer new openings, lower demand for announcements of large-scale openings and shrinking demand for print advertising. - FY2018-Q3RestatedAnnual report
「The pachinko hall advertising market during the nine-month period ended this quarter remained extremely weak, as advertising budgets continued to be reduced because of deteriorating profitability at pachinko hall operators and demand for announcements declined because gaming-machine replacement became less frequent. In addition, with investment appetite for new openings weakening, the number of new openings was extremely low compared with ordinary years, causing demand for announcements of large-scale new openings to decline extremely sharply. By category, demand for print advertising, including newspaper inserts, which had traditionally been the mainstay of pachinko hall advertising, is also shrinking rapidly.」
It continues to describe weak advertising demand due to reductions in advertising budgets, lower replacement frequency for new machines, fewer new openings and shrinking demand for print advertising. - FY2018-Q2WorsenedAnnual report
「The pachinko hall advertising market during the six-month period ended this quarter remained extremely weak, as advertising budgets continued to be reduced because of deteriorating profitability at pachinko hall operators and demand for announcements declined because gaming-machine replacement became less frequent. In addition, with investment appetite for new openings weakening, the number of new openings was extremely low compared with ordinary years, causing demand for announcements of large-scale new openings to decline extremely sharply. By category, demand for print advertising, including newspaper inserts, which had traditionally been the mainstay of pachinko hall advertising, is also shrinking rapidly.」
In addition to the traditional reductions in advertising budgets, lower replacement frequency for new machines and fewer new openings, it states that demand for print advertising, including newspaper inserts, is shrinking rapidly. - FY2018-Q1WorsenedAnnual report
「The pachinko hall advertising market during the three-month period ended this quarter remained extremely weak, as advertising budgets continued to be reduced because of deteriorating profitability at pachinko hall operators and demand for announcements declined because gaming-machine replacement became less frequent. In addition, with investment appetite for new openings weakening, the number of new openings before Golden Week was extremely low compared with ordinary years, causing demand for announcements of large-scale new openings to decline extremely sharply.」
It states that, in addition to continued reductions in advertising budgets, lower replacement frequency for new machines and weakening appetite for new openings caused advertising demand to remain extremely weak, while demand for announcements of large-scale new openings also declined extremely sharply. - FY2017RestatedAnnual report
「As in the previous fiscal year, advertising demand remained weak because reductions in advertising expenses driven by deteriorating profitability at pachinko hall operators continued intermittently. In addition, in connection with the Ise-Shima G7 Summit held in May last year, pachinko halls nationwide refrained from replacing gaming machines for approximately one month.」
It continues to describe weak advertising demand caused by reductions in advertising expenses and voluntary restraint on replacing gaming machines, including in the annual report. - FY2017-Q3RestatedAnnual report
「As in the previous fiscal year, advertising demand remained weak because reductions in advertising expenses driven by deteriorating profitability at pachinko hall operators continued intermittently. In addition, in connection with the Ise-Shima G7 Summit held in May last year, pachinko halls nationwide refrained from replacing gaming machines for approximately one month.」
It reiterates that advertising demand was weak because pachinko hall operators reduced advertising expenses and refrained from replacing gaming machines. - FY2017-Q2RestatedAnnual report
「As in the previous fiscal year, advertising demand remained weak because reductions in advertising expenses driven by deteriorating profitability at pachinko hall operators continued intermittently. In addition, in connection with the Ise-Shima G7 Summit held in May this year, pachinko halls nationwide refrained from replacing gaming machines for approximately one month.」
It reiterates that advertising demand was weak because pachinko hall operators reduced advertising expenses and refrained from replacing gaming machines. - FY2017-Q1First statedAnnual report
「As in the previous fiscal year, advertising demand remained weak because reductions in advertising expenses driven by deteriorating profitability at pachinko hall operators continued intermittently. In addition, in connection with the Ise-Shima G7 Summit held in May this year, pachinko halls nationwide refrained from replacing gaming machines for approximately one month.」
It states that advertising demand was weak because customer companies reduced advertising expenses and refrained from replacing gaming machines.