Media mix for the “type” brand and stronger synergies across businesses
First written in FY2016. 6 of 12 entries say "Restated". Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024RestatedAnnual report
「Specifically, the Company intends to use a media mix for the individual products and services of its media information, recruitment, new-graduate media, new-graduate recruitment and IT staffing businesses, while enhancing synergies under the “type” brand. Through the mobility of high-quality human resources, it aims to contribute to the revitalization of companies and the development of the Japanese economy.」
The Company continues its policy of using a media mix for the products and services of its 5 businesses to enhance synergies under the type brand. - FY2023-Q2AdvancedAnnual report
「Revenue also increased due particularly to the acquisition of female engineers and expanded sales in the Kansai area. By occupation, revenue increased 4.3% year on year in the engineer segment, 24.9% in the sales segment and 52.1% in the women's segment.」
As initiatives to expand the type brand and each business, progress in attracting women engineers and expanding sales in the Kansai area contributed to higher revenue from the women and sales sectors. - FY2023-Q1AdvancedAnnual report
「Revenue increased, particularly as a result of attracting more women engineers, strengthening projects in the sales sector and expanding sales in the Kansai area,」
The Company specifically described progress in initiatives related to its medium-term management plan, including attracting women engineers, strengthening projects in the sales sector and expanding sales in the Kansai area. - FY2022AdvancedAnnual report
「The Company is also focusing on new priority initiatives under its medium-term management plan through the fiscal year ending September 2026. Revenue has remained solid as a result of attracting more women engineers, expanding sales in the Kansai area, strengthening the acquisition of corporate advertising for its Web magazine, and moving the direct recruiting service “Direct type” online.」
As priority initiatives under its medium-term management plan, the Company is specifically advancing initiatives involving women engineers, the Kansai area and Web magazine advertising, as well as moving Direct type online. - FY2022-Q1AdvancedAnnual report
「The Company is also focusing on new priority initiatives under its medium-term management plan through the fiscal year ending September 2026. Revenue has remained solid as a result of attracting more women engineers, expanding sales in the Osaka area and strengthening the acquisition of corporate advertising for its Web magazine.」
The Company specifically described new priority initiatives under its medium-term management plan, including attracting women engineers, expanding sales in the Osaka area and strengthening the acquisition of corporate advertising for its Web magazine. - FY2021-Q3AdvancedAnnual report
「During the nine-month period under review, the Company made additional investments of approximately ¥150 million and ran its first television commercials for “type” and “女の転職type” in April and May 2021. It also held an online conference for engineers through “エンジニアtype,” the Web media operated by the Company. By strengthening branding for the type brand and the acquisition of registrants, the Company worked to restore its performance.」
As measures to strengthen the type brand, the Company ran its first television commercials and held an online conference for engineers, strengthening brand-building and registrant acquisition. - FY2019RestatedAnnual report
「Specifically, the Company is pursuing a media-mix strategy for the individual products and services of its media information, recruitment, new-graduate market and staffing businesses. While continuing to enhance synergies under the “type” brand, it aims to increase revenue by expanding the number of client companies and improving its products and sales capabilities.」
The Company continues its policy of using a media mix for the products and services of each business, with the aim of enhancing synergies under the type brand and improving its client base, product capabilities and sales capabilities. - FY2017RestatedAnnual report
「The Company is pursuing a media-mix strategy for the individual products and services of its media information, recruitment, new-graduate market and staffing businesses. While continuing to enhance synergies under the “type” brand, it aims to increase revenue by expanding the number of client companies and improving its products and sales capabilities.」
The Company continues its policy of using a media mix for the products and services of each business while enhancing synergies under the “type” brand, the number of client companies, and its product and sales capabilities. - FY2017-Q3RestatedAnnual report
「At the same time, new business wins continued to progress steadily while the Company maintained coordination with its existing businesses, and it worked to increase revenue.」
The Company continues to state its policy of winning new business and increasing revenue through coordination with its existing businesses. - FY2017-Q2RestatedAnnual report
「Services combining the Company’s own media, “＠type” and “女の転職＠type,” with recruitment services also continued to perform well.」
The Company continues to pursue synergies across businesses by combining its own media with recruitment services, and reports that these services continue to perform well. - FY2017-Q1RestatedAnnual report
「Services combining the Company’s own media, “＠type” and “女の転職＠type,” with recruitment services also continued to perform well.」
The Company continues to pursue synergies across businesses by combining its own media with recruitment services, and reports that these services continue to perform well. - FY2016First statedAnnual report
「The Group is pursuing a media-mix strategy for the individual products and services of its media information, recruitment, new-graduate market and staffing businesses. While continuing to enhance synergies under the “type” brand, it aims to increase revenue by expanding the number of client companies and improving its products and sales capabilities.」
The Company describes its policy of using a media mix, including the Web, career fairs, information magazines, recruitment and staffing, to enhance synergies across the “type” brand.