Smartphone Support for "@type" and New User Acquisition Through Advertising

「The number of applications increased substantially year on year through initiatives to attract applications using email newsletters and IT tools. The number of applications increased as a result of initiatives to promote applications through scouting and apps.」

「In terms of user acquisition, the company began advertising featuring Audrey in February 2023 and sought to raise awareness of and strengthen the type brand. As a result, registered-user acquisition for both "type" and "Women’s Career type" progressed steadily.」

「In terms of user acquisition, the company began advertising featuring Audrey in February 2023 and sought to raise awareness of and strengthen the type brand. As a result, registered-user acquisition for both "type" and "Women’s Career type" progressed steadily.」

「The company began advertising featuring Audrey in February 2023 and sought to raise awareness of and strengthen the type brand. As a result, registered-user acquisition for both "type" and "Women’s Career type" progressed steadily.」

「In terms of user acquisition, the company renovated its smartphone app and the "Women’s Career type" website and conducted advertising to acquire registered users. As a result, registrations and applications for both "type" and "Women’s Career type" progressed steadily.」

「Released the web version of "Direct type" in July 2022」

「In terms of user acquisition, the company upgraded and enhanced its smartphone apps and AI-powered job recommendation functions and made an additional investment of ¥20 million in advertising and promotional expenses. As a result, registrations and applications for both "type" and "Women’s Career type" progressed steadily.」

「In terms of user acquisition, the company implemented new measures, including upgrading and enhancing its smartphone apps and AI-powered job recommendation functions and holding online conferences for engineers through the web media site "Engineer type." As a result, registrations and applications for both "type" and "Women’s Career type" progressed as planned. Although advertising and promotional expenses were initially planned to be substantially reduced, revenue exceeded plan by more than expected, prompting an additional investment of ¥280 million in the second half of the fiscal year ending September 2021 to strengthen the acquisition of registered users.」

「In terms of user acquisition, the company implemented new measures, including upgrading and enhancing its smartphone apps and AI-powered job recommendation functions, and registrations and applications for both "type" and "Women’s Career type" progressed as planned. Although advertising and promotional expenses were initially planned to be substantially reduced, revenue exceeded plan by more than expected, prompting an additional investment of approximately ¥150 million in television commercials and other advertising to strengthen the acquisition of registered users.」

「The recruitment app "Direct type," released in August 2020, has steadily acquired member registrations, and the company will continue strengthening efforts to acquire job seekers from segments different from those targeted by "type" and "Women’s Career type."」

「In terms of user acquisition, although advertising and promotional expenses were reduced, registrations and applications for both "type" and "Women’s Career type" progressed steadily as a result of upgrading and enhancing their smartphone apps and AI-powered job recommendation functions.」

「In terms of user acquisition, registrations and applications through the "Women’s Career type" smartphone app, released in October 2019, progressed steadily.」

「The company invested in advertising and promotion, including a large-scale campaign from January 2019, and implemented measures to strengthen its products, including enhancing the "type" smartphone app and adding AI matching functionality for PCs and smartphones. As a result, indicators such as new-member acquisition and applications progressed steadily, and revenue in the Engineer and Sales markets of "type" remained strong.」

「In the third quarter, in addition to continuing the advertising and promotional campaign, the company implemented various measures to strengthen its products, including enhancing the "type" smartphone app. As a result, indicators such as new-member acquisition and applications progressed steadily.」

「The recruitment site's name was changed from "@type" to "type" in January 2019. In addition to the advertising and promotional campaign launched in January 2019, the company implemented measures including AI functionality on "type" and enhanced SEO, resulting in steady trends in indicators such as new-member acquisition and applications.」

「As "type" conducts an advertising campaign featuring Audrey's Toshiaki Kasuga (春日俊彰) as a new image character from the second quarter, the company strengthened sales in the first quarter in preparation for the campaign. As a result, December orders in the media information business grew by double digits year on year and remained strong. These orders are expected to be recognized as second-quarter revenue.」

「For its products, the company implemented various measures to strengthen its smartphone app and product offering, including optimizing the UI for smartphone displays, and the number of registered users and applicants showed signs of recovery from the fourth quarter onward.」

「However, after implementing various measures to strengthen its smartphone app and product offering, revenue in the Engineer market increased 9.0% year on year, while revenue in the Sales market decreased 11.1% and revenue in the Women's market increased 1.1%.」

「For its products, the company conducted promotional campaigns for "@type" and "Women’s Career @type" using transit and web advertising. As a result of efforts to increase new members and applications, both progressed steadily.」

「The company also launched a new advertising and promotional campaign for "@type," and new member registrations progressed steadily.」

「As "@type" conducts an advertising campaign featuring a new image character from the second quarter, revenue expected in the first quarter is now expected to be recognized in the second quarter.」

「For our core recruitment site "@type," we will step up efforts to attract smartphone users and pursue cost-effective advertising and promotional strategies, including online and transit advertising, to raise awareness and drive the acquisition of new users.」