Cost control for advertising and promotional expenses, etc.
First written in FY2016-Q3. 13 of 37 entries say "Restated". Latest entry: 2026-07-31.
The whole theme swung hardest in 2019: 2 of 20 companies on the "Worse" side.
6 other companies' latest entry also says "Restated".
- FY2026-H1Continue efficient advertising and company-wide cost controlAnnual report
「In terms of profit, we continued to control costs company-wide by achieving more efficient and effective advertising, and profit therefore remained above the earnings forecast.」
The company continued company-wide cost controls through efficient and effective advertising. Advertising expenses declined from ¥1,067,964 thousand in the same period of the previous year to ¥1,028,622 thousand, and profit exceeded the earnings forecast. - FY2025Increased investment and cost controls were insufficient to offset the revenue declineAnnual report
「In terms of profit, the company increased hiring in the indefinite-term employment segment of the IT temporary staffing business, as well as advertising expenses and personnel expenses, while controlling costs company-wide. However, these measures were insufficient to offset the decline in revenue, and performance fell below the earnings forecast.」
The company increased hiring for indefinite-term temporary staffing, advertising expenses and personnel expenses while also controlling costs company-wide, but these measures were insufficient to offset the revenue decline in the other businesses. - FY2025-H1Combining increased investment with company-wide cost controlsAnnual report
「In terms of profit, the company increased investment in holding a women's fair in Kansai, hiring in the indefinite-term employment segment of the IT temporary staffing business, advertising expenses and personnel expenses, while also controlling costs company-wide. As a result, performance slightly exceeded the earnings forecast. Advertising expenses 1,212,342 1,067,964」
The company increased investment in the women's fair in Kansai, hiring in the indefinite-term employment segment, advertising expenses and personnel expenses, while implementing company-wide cost controls. Advertising expenses declined from ¥1,212,342 thousand in the same period of the previous year to ¥1,067,964 thousand. - FY2024Cost reductions through restraint in advertising expenses and in-house hiringAnnual report
「The company also worked to reduce recruiting costs and personnel expenses by restraining advertising expenses and in-house hiring across the company, but these measures were insufficient to offset the decline in revenue from the recruitment placement and graduate recruitment placement businesses. As a result, both revenue and ordinary profit fell below the initial earnings forecasts.」
The company restrained advertising expenses and in-house hiring and worked to reduce recruiting costs and personnel expenses. Although cost reductions were implemented, they were insufficient to offset the revenue decline in the 2 businesses. - FY2024-Q2Advertising expenses increased year on yearAnnual report
「Advertising expenses 1,113,699 1,212,342」
Advertising expenses for the cumulative second quarter amounted to ¥1,212,342 thousand, up from ¥1,113,699 thousand in the same period of the previous year. - FY2024-Q1Higher costs from upfront investment associated with the launch of indefinite-term staffingAnnual report
「On the other hand, profit declined because, in addition to strengthening the sales structure and various registrant acquisition initiatives for fixed-term staffing in the IT Staffing business, we made upfront investments in engineer recruitment costs and personnel expenses associated with the launch of indefinite-term staffing.」
Profit declined due to upfront investment in recruiting costs and personnel expenses associated with strengthening the sales structure and registrant acquisition for fixed-term temporary staffing, and launching indefinite-term temporary staffing, in addition to conventional advertising investment and company-wide cost management. - FY2023Combining advertising investment with company-wide cost managementAnnual report
「On the cost side, we invested in advertising, including campaigns featuring Audrey beginning in February 2023. However, ordinary profit for the fiscal year substantially exceeded the initial plan because we implemented thorough company-wide cost management and revenue from other high-margin businesses excluding IT Staffing increased more than expected.」
Company-wide cost management continued alongside advertising investment, resulting in ordinary profit substantially exceeding the plan. - FY2023-Q3RestatedAnnual report
「On the cost side, we conducted advertising in line with revenue growth and began advertising featuring Audrey and other campaigns in February 2023, resulting in an improving trend in new member acquisition. Ordinary profit for the cumulative third quarter exceeded the plan because we implemented thorough company-wide cost management.」
Advertising in line with revenue growth and campaigns featuring Audrey continued, while company-wide cost management remained thorough. New member acquisition showed signs of improvement, and ordinary profit exceeded the plan. - FY2023-Q2AdvancedAnnual report
「On the cost side, revenue remained above plan, while advertising expenses progressed in line with the initial plan. In addition, new member acquisition showed signs of improvement after we began advertising featuring Audrey in February 2023. Ordinary profit for the cumulative second quarter exceeded the plan because we implemented thorough company-wide cost management and revenue increased more than expected.」
Advertising expenses increased from ¥828.743 million in the previous year to ¥1,113.699 million. Advertising featuring Audrey began in February 2023, combining improved new member acquisition with company-wide cost management. - FY2023-Q1Advertising expenses increase substantially while company-wide cost management continuesAnnual report
「On the cost side, the number of client companies increased as revenue grew, and advertising expenses were substantially higher than in the same quarter of the previous year from the beginning of the period. However, ordinary profit for the cumulative first quarter exceeded the plan because we implemented thorough company-wide cost management and revenue increased more than expected.」
While advertising expenses increased substantially from the same quarter of the previous year, thorough company-wide cost management resulted in ordinary profit exceeding the plan. - FY2022AdvancedAnnual report
「On the cost side, the number of transactions increased as revenue grew. We added advertising to improve cost effectiveness for recruiting companies and made an additional investment of approximately ¥700 million in advertising expenses, including promotions in Osaka, to further expand performance.」
The company moved from its previous policy of controlling advertising expenses to making an additional investment of approximately ¥700 million in promotions in Osaka and other initiatives in response to the increase in transactions. - FY2022-Q2AdvancedAnnual report
「On the cost side, to strengthen registrant acquisition as revenue grew, we sought further performance expansion by making an additional investment of approximately ¥200 million in advertising expenses.」
An additional investment of approximately ¥200 million was made in advertising expenses to strengthen registrant acquisition. - FY2022-Q1AdvancedAnnual report
「On the cost side, the number of transactions increased as revenue grew. We added advertising to improve cost effectiveness for recruiting companies and strengthened the type brand and registrant acquisition. However, ordinary profit for the cumulative first quarter exceeded the plan because we implemented thorough company-wide cost management and revenue increased more than expected.」
While adding advertising to strengthen the type brand and registrant acquisition, the company maintained thorough company-wide cost management, and ordinary profit exceeded the plan. - FY2021AdvancedAnnual report
「On the cost side, although we had planned to substantially reduce advertising expenses in the current fiscal year, revenue remained above plan, so we made an additional investment of ¥280 million in the second half of the fiscal year ending September 2021. We ran the first television commercials and web advertising to acquire registrants, among other initiatives, and worked to restore performance by strengthening the type brand and registrant acquisition.」
Following revenue exceeding the plan, the company made an additional investment of ¥280 million in the second half of the fiscal year ending September 2021, including the first television commercials and web advertising. - FY2021-Q3AdvancedAnnual report
「On the cost side, although we had planned to substantially reduce advertising expenses in the current fiscal year, revenue remained above plan, so we made an additional investment of approximately ¥150 million during the cumulative third quarter. In April and May 2021, we ran the first television commercials for “type” and “Woman Career type.” We also held an online conference for engineers through the company-operated web media platform “Engineer type,” among other initiatives. By strengthening the type brand and registrant acquisition, we worked to restore performance.」
Following revenue exceeding the plan, additional investment was increased to approximately ¥150 million from a plan to substantially reduce advertising expenses, including the launch of the first television commercials and an online conference. - FY2021-Q2Additional investment under a plan to reduce advertising expensesAnnual report
「Although we had planned to substantially reduce advertising expenses in the current fiscal year, revenue remained above plan, so we made an additional investment of approximately ¥100 million during the cumulative second quarter of the consolidated fiscal year to strengthen registrant acquisition and support a recovery in performance.」
Following revenue exceeding the plan, the company shifted from a plan to substantially reduce advertising expenses to making an additional investment of approximately ¥100 million to strengthen registrant acquisition. - FY2020RestatedAnnual report
「On the cost side, to offset the decline in revenue, we worked to reduce advertising expenses, recruitment costs and personnel expenses following the suspension of in-house hiring.」
To address the decline in revenue, full-year cost reductions continued from the previous quarter, including lower advertising expenses and reductions in recruitment and personnel expenses resulting from the suspension of in-house hiring. - FY2020-Q3Cost reductions including lower advertising expenses and reduced in-house hiringAnnual report
「On the expenditure side, as revenue declined, we reduced advertising expenses and pursued various cost reductions, including scaling back in-house hiring, while also working to control costs company-wide.」
In addition to the existing company-wide cost controls, the company implemented specific reductions, including lower advertising expenses and reduced in-house hiring, but was unable to offset the decline in revenue and recorded an ordinary loss. - FY2020-Q2Company-wide cost control continues despite additional costs from event cancellationsAnnual report
「On the expenditure side, additional costs arose from the cancellation of events and other activities hosted by the group from April onward due to the impact of COVID-19. However, ordinary profit came in as planned as a result of controlling other costs company-wide.」
While additional costs arose from event cancellations due to COVID-19, other costs were controlled company-wide, keeping ordinary profit in line with the plan. - FY2020-Q1RestatedAnnual report
「On the expenditure side, salaries for temporary staff increased as revenue from the IT Staffing business grew, but ordinary profit exceeded the plan as a result of company-wide cost control.」
While salaries for temporary staff increased, continued company-wide cost control resulted in ordinary profit exceeding the plan. - FY2019Large-scale advertising investment leads to advertising expenses exceeding the planAnnual report
「On the other hand, we had planned for lower profit because we intended to make a large-scale advertising investment during the consolidated fiscal year. However, ordinary profit also came in as planned. In addition, advertising expenses were increased above the initial plan as revenue from the Media Information business grew.」
The company made a large-scale advertising investment rather than simply reducing advertising expenses, and increased advertising expenses above the initial plan as revenue grew. - FY2019-Q3Combining higher advertising expenses with control of other costsAnnual report
「On the expenditure side, advertising expenses were increased as revenue from the Media Information business grew, but ordinary profit exceeded the plan because other costs were controlled company-wide.」
Advertising expenses were increased as revenue from the Media Information business grew, while other costs were controlled company-wide. - FY2019-Q2Combining advertising investment with control of other costsAnnual report
「On the expenditure side, we invested in advertising and measures to strengthen “type” as initially planned, but ordinary profit exceeded the plan because other costs were controlled company-wide.」
The company states that it invested as planned in measures to strengthen “type,” including advertising expenses, while controlling other costs company-wide. - FY2019-Q1RestatedAnnual report
「On the expenditure side, advertising expenses increased after a medium-scale advertising campaign was conducted for the Media Information business in October 2018. However, ordinary profit exceeded the plan as a result of company-wide cost control.」
Advertising expenses increased due to the medium-scale campaign in October 2018, but continued company-wide cost control resulted in ordinary profit exceeding the plan. - FY2018Limits to advertising efficiency become apparentAnnual report
「We had been working to improve efficiency and strengthen customer acquisition without increasing advertising expenses, but the scope for further efficiency gains is now approaching its limit,」
The company added that its efforts to improve acquisition efficiency without increasing advertising expenses are approaching their limit. Company-wide cost control remains an ongoing issue. - FY2018-Q3RestatedAnnual report
「Although we thoroughly managed costs company-wide and worked to improve profit, ordinary profit fell short of the plan because we were unable to fully offset the decline in revenue from the Media Information business.」
The company states that it continued company-wide cost management to offset the decline in revenue from the Media Information business, but ordinary profit fell short of the plan. - FY2018-Q2RestatedAnnual report
「Ordinary profit fell below the previous year because we recorded approximately ¥150 million in costs for an employee trip conducted as part of our employee benefits and for expanding office space. However, ordinary profit exceeded the plan as a result of thorough company-wide cost management and efforts to improve profit.」
While approximately ¥150 million in costs arose from the employee trip and office expansion, thorough company-wide cost management resulted in ordinary profit exceeding the plan. - FY2018-Q1RestatedAnnual report
「On the expenditure side, salaries for temporary staff increased as revenue from the IT Staffing business grew, and fixed costs increased as office space was expanded. However, ordinary profit exceeded the plan as a result of company-wide cost control.」
While salaries for temporary staff and fixed costs associated with office expansion increased, company-wide cost control continued, resulting in ordinary profit exceeding the plan. - FY2017RestatedAnnual report
「Although personnel and advertising expenses are expected to continue increasing, we will pursue company-wide cost control and work to expand market share and improve productivity, thereby improving our earnings structure.」
While personnel and advertising expenses are expected to increase, the company indicates that it will continue company-wide cost control and improve its earnings structure by increasing market share and productivity. - FY2017-Q2RestatedAnnual report
「On the expenditure side, salaries for temporary staff increased as revenue from the IT Staffing business grew, but ordinary profit came in as planned as a result of company-wide cost control.」
While salaries for temporary staff increased, company-wide cost control continued, keeping ordinary profit in line with the plan. - FY2017-Q1RestatedAnnual report
「While personnel expenses increased because we had continued to focus on hiring since the previous fiscal year, ordinary profit also remained broadly in line with the plan as a result of controlling costs, particularly advertising expenses.」
Personnel expenses increased as a result of focusing on hiring, while cost control, particularly of advertising expenses, continued from the previous fiscal year. - FY2016AdvancedAnnual report
「On the expenditure side, company-wide costs, beginning with advertising expenses, were controlled from the previous consolidated fiscal year, enabling ordinary profit to reach a record high for the first time in 9 years.」
The company states that cost control continued from the previous consolidated fiscal year and that ordinary profit reached a record high for the first time in 9 years. - FY2016-Q3First statedAnnual report
「On the expenditure side, ordinary profit also remained broadly in line with the plan as a result of containing costs, including advertising expenses.」
Cost control, including advertising expenses, is cited as a measure for keeping profit in line with the plan.