Expansion of the women's market through advertising and social media promotion
First written in FY2016-Q3. 12 of 39 entries say "Advanced", first in FY2016. Latest entry: 2026-07-31.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「During the current interim accounting period, the number of transactions handled by the direct-sales team remained solid as the company continued to pursue higher selling prices, the acquisition of female engineers, and expanded sales in the Kansai region. However, transaction growth slowed at some sales agencies. By occupation, revenue in the “Engineer” segment decreased 9.1% year on year, while the “Sales” segment increased 9.3%, the “Other” segment increased 6.6%, and the “Women” segment increased 1.9%.」
The company continued to pursue higher selling prices, the acquisition of female engineers, and expanded sales in the Kansai region, and revenue in the “Women” segment increased 1.9% year on year. The growth rate edged up from 1.5% in FY2025-H1, although transaction growth slowed at sales agencies. - 2026-04-30AdvancedResults briefing materials
「The women’s segment and the Kansai area remained solid. From the third quarter onward, we will work to increase the number of transactions, particularly in the women’s segment and the Kansai area, by strengthening our sales processes.」
We confirmed the solid performance of the women’s segment and the Kansai area and identified increasing the number of transactions through stronger sales processes as the next initiative. - FY2025The “Women” segment maintained revenue growth, but the growth rate slowed further.Annual report
「During the current fiscal year, revenue growth in the “Engineer” segment remained moderate. The company increased the number of business meetings to strengthen new-client development and continued to pursue higher selling prices, the acquisition of female engineers, and expanded sales in the Kansai region. By occupation, revenue in the “Engineer” segment decreased 9.5% year on year, the “Sales” segment decreased 4.4%, the “Other” segment increased 4.7%, and the “Women” segment increased 1.5%.」
Although the company continued to pursue higher selling prices, the acquisition of female engineers, and expanded sales in the Kansai region, revenue growth in the “Women” segment slowed from 8.2% for FY2024 as a whole to 1.5%. - FY2025-H1The “Women” segment maintained revenue growth, but the growth rate slowed.Annual report
「During the current interim accounting period, revenue growth in the “Engineer” segment remained moderate. The company increased the number of business meetings to strengthen new-client development and continued to pursue higher selling prices, the acquisition of female engineers, and expanded sales in the Kansai region. By occupation, revenue in the “Engineer” segment decreased 11.0% year on year, while the “Sales” segment increased 10.4% and the “Women” segment increased 4.9%.」
Although the company continued to pursue higher selling prices, the acquisition of female engineers, and expanded sales in the Kansai region, revenue growth in the “Women” segment was 4.9% year on year, down from 8.2% for FY2024 as a whole. - FY2024AdvancedAnnual report
「During the current fiscal year, revenue growth in the “Engineer” segment moderated from the second half onward as hiring standards were tightened. However, the company increased the number of business meetings to strengthen new-client development and continued to pursue higher selling prices, the acquisition of female engineers, and expanded sales in the Kansai region. By occupation, revenue in the “Engineer” segment decreased 0.1% year on year, while the “Sales” segment increased 25.5% and the “Women” segment increased 8.2%.」
The company continued to pursue the acquisition of female engineers, higher selling prices, and expanded sales in the Kansai region, and revenue in the “Women” segment increased 8.2% year on year. - FY2024-Q2AdvancedAnnual report
「During the first half of the current fiscal year, growth in revenue from the “Women” segment moderated, but the company continued to pursue higher transaction prices, the acquisition of female engineers, and expanded sales in the Kansai region. As a result, by occupation, revenue in the “Engineer” segment increased 5.9% year on year, the “Sales” segment increased 22.3%, and the “Women” segment increased 5.3%.」
The “Women” segment increased 5.3% year on year, with the growth rate accelerating from 1.0% in the previous quarter. The company continues to pursue higher transaction prices, the acquisition of female engineers, and expanded sales in the Kansai region. - FY2024-Q1Growth in revenue from the “Women” segment slowed to 1.0%.Annual report
「During the first quarter of the current fiscal year, growth in revenue from the “Women” segment moderated, but the company continued to pursue higher transaction prices, the acquisition of female engineers, and expanded sales in the Kansai region. As a result, by occupation, revenue in the “Engineer” segment increased 13.2% year on year, the “Sales” segment increased 20.4%, and the “Women” segment increased 1.0%.」
Despite pursuing higher transaction prices, the acquisition of female engineers, and expanded sales in the Kansai region, revenue growth in the “Women” segment moderated to 1.0% year on year. - FY2023Women's segment maintains strong growth, but the revenue growth rate narrowsAnnual report
「In addition, revenue increased, driven particularly by the acquisition of female engineers and expanded sales in the Kansai region. By occupation, revenue in the “Engineer” segment increased 0.8% year on year, the “Sales” segment increased 11.5%, and the “Women” segment increased 33.6%.」
The “Women” segment increased 33.6% year on year, driven by the acquisition of female engineers and expanded sales in the Kansai region, although the growth rate slowed from 41.2% in the previous quarter. - FY2023-Q3Women's segment maintains strong growth, but the revenue growth rate narrowsAnnual report
「In addition, revenue increased, driven particularly by the acquisition of female engineers and expanded sales in the Kansai region. By occupation, revenue in the “Engineer” segment increased 1.2% year on year, the “Sales” segment increased 15.1%, and the “Women” segment increased 41.2%.」
The “Women” segment increased 41.2% year on year, driven by the acquisition of female engineers and expanded sales in the Kansai region, although the growth rate slowed from 52.1% in the previous quarter. - FY2023-Q2AdvancedAnnual report
「Revenue also increased due particularly to the acquisition of female engineers and expanded sales in the Kansai area. By occupation, revenue increased 4.3% year on year in the engineer segment, 24.9% in the sales segment and 52.1% in the women's segment.」
The company pursued the acquisition of female engineers and expanded sales in the Kansai area, resulting in a 52.1% year-on-year increase in revenue from the women's segment. - FY2023-Q1AdvancedAnnual report
「Revenue also increased due particularly to the acquisition of female engineers, strengthening opportunities in the sales segment and expanding sales in the Kansai area. By occupation, revenue increased 11.1% year on year in the engineer segment, 33.6% in the sales segment and 73.5% in the women's segment.」
The company pursued the acquisition of female engineers, strengthened opportunities in the sales segment and expanded sales in the Kansai area, resulting in a 73.5% year-on-year increase in revenue from the women's segment. - FY2022AdvancedAnnual report
「As socioeconomic activity moved toward normalization, strong hiring demand continued in the engineer segment of the media and information business due to labor shortages, with revenue up 15.6% year on year. Revenue in the women's segment, whose recovery had slowed due to the impact of COVID-19, also increased steadily, rising 43.0% year on year.」
Revenue from the women's segment, whose recovery had slowed, increased 43.0% year on year, indicating further recovery after declining through the previous period. - FY2022-Q3AdvancedAnnual report
「As a result, by occupation, revenue increased 14.0% year on year in the engineer segment, 1.2% in the sales segment and 41.7% in the women's segment.」
Revenue from the women's segment increased 41.7% year on year, widening from the 37.2% increase in the previous quarter. The company stated that the women's segment, whose recovery had slowed due to the impact of COVID-19, had made further progress toward recovery. - FY2022-Q2MitigatedAnnual report
「During the cumulative second quarter, hiring demand in the engineer market increased, particularly in the IT industry, while hiring demand in the women's market, whose recovery had slowed due to the impact of COVID-19, also showed signs of recovery. As a result, revenue increased 11.5% year on year in the engineer market and 37.2% in the women's market, while declining 9.2% in the sales market.」
Revenue from the women's market increased 37.2% year on year, widening from the recovery trend in the previous quarter. - FY2022-Q1MitigatedAnnual report
「During the cumulative first quarter, hiring demand in the engineer market increased, particularly in the IT industry, while the women's market, whose recovery had slowed due to the impact of COVID-19, showed signs of recovery. As a result, revenue increased 4.4% year on year in the engineer market and 23.1% in the women's market, while declining 14.8% in the sales market.」
Revenue from the women's market increased 23.1% year on year, showing signs of recovery after declining through the previous period. - FY2021MitigatedAnnual report
「The sales and women's markets are also showing signs of recovery. By market, revenue increased 18.4% year on year in the engineer market, 3.2% in the sales market and 5.5% in the women's market. In terms of customer acquisition, registrant and applicant acquisition for both type and Onna no Tenk職type proceeded as planned due to new customer-acquisition initiatives, including enhancements and modifications to the smartphone apps and AI-powered job recommendation function, as well as online conferences for engineers held through the web media site Engineer type.」
Revenue from the women's market increased 5.5% year on year, turning to growth from a decline through the previous period. Customer-acquisition initiatives included the apps, AI job recommendation function and online conferences. - FY2021-Q3MitigatedAnnual report
「Revenue in the engineer market performed strongly as the company strengthened efforts to develop new opportunities, while the sales and women's markets also showed signs of recovery. By market, revenue increased 14.2% year on year in the engineer market, while declining 6.4% in the sales market and 6.6% in the women's market. In terms of customer acquisition, registrant and applicant acquisition for both type and Onna no Tenk職type proceeded as planned due to new customer-acquisition initiatives, including enhancements and modifications to the smartphone apps and AI-powered job recommendation function.」
The decline in women's market revenue narrowed from 26.2% year on year in the previous quarter to 6.6%, and the company described the market as being on a recovery trend. It also enhanced its apps and AI job recommendation function and implemented new customer-acquisition initiatives. - FY2021-Q2WorsenedAnnual report
「The sales and women's markets are also showing signs of recovery. By market, revenue declined 6.5% year on year in the engineer market, 21.7% in the sales market and 26.2% in the women's market. In terms of customer acquisition, registrant and applicant acquisition for both type and Onna no Tenk職type proceeded as planned due to enhancements and modifications to the smartphone apps and the AI-powered job recommendation function.」
Although the company described the women's market as being on a recovery trend, revenue declined 26.2% year on year, widening from the 21.7% decline in the previous quarter. Meanwhile, the company stated that registrant and applicant acquisition proceeded as planned due to enhancements and modifications to the apps and AI job recommendation function. - FY2021-Q1MitigatedAnnual report
「The sales and women's markets are also showing signs of recovery. By market, revenue declined 0.4% year on year in the engineer market, 26.2% in the sales market and 21.7% in the women's market.」
Women's market revenue continued to decline, falling 21.7% year on year, but the decline narrowed from 33.2% for the full previous fiscal year, and the company described the market as being on a recovery trend. The company continues to modify and enhance its apps and AI job recommendation function while reducing advertising expenses. - FY2020SoftenedAnnual report
「Revenue in the media and information business is expected to decline in the fiscal year ending September 2021, but the company intends to make this a year of initiatives to improve performance. Although it expects the women's market to take time to recover, it aims to improve revenue by continuing to strengthen and deepen the development of new opportunities in the engineer market, its area of strength, as well as in the women's market. While it regards improving registrant acquisition and application results as important issues, the company plans to substantially restrain advertising expenses in line with the decline in revenue.」
Expecting the women's market to take time to recover, the company shifted to a policy of substantially restraining advertising expenses. It will continue developing new opportunities, while its previous policy of expanding through advertising and social media has weakened. - FY2020-Q3WorsenedAnnual report
「By market, revenue declined 9.2% year on year in the engineer market, 19.3% in the sales market and 26.7% in the women's market. In terms of customer acquisition, although advertising expenses were reduced, registrant and applicant acquisition for both type and Onna no Tenk職type continued to perform steadily due to enhancements and modifications to the smartphone apps and the AI-powered job recommendation function.」
The decline in women's market revenue widened to 26.7% year on year from 13.9% in the previous quarter. The company stated that registrant and applicant acquisition remained steady despite reducing advertising expenses, supported by enhancements and modifications to the smartphone apps and AI job recommendation function. - FY2020-Q2Women's market revenue decline widenedAnnual report
「This was because revenue declined as the number of corporate clients fell, partly because some job-posting companies reduced their hiring activities due to the impact of COVID-19, and competition with rival companies intensified, despite steady registrant acquisition and application volumes in the women's market.」
Revenue from the women's market declined 13.9% year on year, widening from the 7.1% year-on-year decline in the previous quarter. Registrant acquisition and application volumes were steady, but the decline in the number of corporate clients due to reduced hiring activity by job-posting companies, along with intensifying competition, drove the revenue decline. - FY2020-Q1Women's market revenue continued below the previous year; second-quarter measures plannedAnnual report
「During the cumulative first quarter, revenue came in slightly below plan. By market, revenue increased 13.7% year on year in the engineer market, while declining 4.6% in the sales market and 7.1% in the women's market. In the cumulative second quarter, the company plans to conduct campaigns to strengthen sales in the women's market, as well as continue to enhance advertising and site functionality from the cumulative first quarter.」
Women's market revenue declined 7.1% year on year, remaining below the previous year after the 1.4% year-on-year decline for FY2019. In the second quarter, the company plans to conduct campaigns to strengthen sales, advertising and site-function enhancements. - FY2019Women's market revenue fell below the previous year; advertising and feature enhancements planned for the fiscal year ending September 2020Annual report
「Meanwhile, revenue from the women's market slowed, declining 1.4% year on year. For the fiscal year ending September 2020, however, the company plans to conduct advertising and enhance features on Onna no Tenk職type.」
Revenue from the women's market declined 1.4% year on year, while the company indicated plans to conduct advertising and enhance features on Onna no Tenk職type in the fiscal year ending September 2020. - FY2019-Q3Growth in women's market revenue was virtually flatAnnual report
「During the cumulative third quarter, revenue performed steadily. By market, revenue in the engineer market increased 13.1% year on year and continued to show signs of recovery. Meanwhile, the women's market increased 0.6% and the sales market increased 4.8%. In addition to continuing to conduct advertising campaigns in the third quarter, the company implemented various measures to strengthen its products, including enhancing the type smartphone app, and indicators such as new-member acquisition and application results also performed steadily.」
Revenue from the women's market increased 0.6% year on year, narrowing from the 1.2% year-on-year increase in the previous quarter. Measures including advertising campaigns and enhancements to the smartphone app have continued. - FY2019-Q2AdvancedAnnual report
「Meanwhile, the women's market increased 1.2% and the sales market increased 0.8%, both year on year.」
Revenue from the women's market increased 1.2% year on year, turning to modest growth from a year-on-year decline in the previous quarter. - FY2019-Q1Women's market revenue fell below the previous yearAnnual report
「Meanwhile, the women's market declined 2.3% and the sales market declined 1.1%, both year on year.」
Revenue from the women's market declined 2.3% year on year, turning to a year-on-year decline from growth in the previous period. - FY2018Growth in women's market revenue slowed furtherAnnual report
「By market, revenue increased 6.4% in the engineer market and 1.8% in the women's market, while declining 10.2% in the sales market, all year on year.」
Revenue from the women's market increased 1.8% year on year, but the increase narrowed further from 15.8% in the previous period and 5.9% in the cumulative previous quarter. - FY2018-Q3Growth in women's market revenue slowedAnnual report
「Revenue from the women's market increased 1.1% year on year.」
Revenue from the women's market remained up 1.1% year on year, but the increase narrowed from 5.9% in the previous quarter. - FY2018-Q2RestatedAnnual report
「The women's market also continued to perform steadily, increasing 5.9% year on year.」
The women's market continued to perform steadily, with revenue up 5.9% year on year. - FY2018-Q1RestatedAnnual report
「The women's market also continued to perform steadily, increasing 5.3% year on year.」
The women's market performed steadily, increasing 5.3% year on year. - FY2017RestatedAnnual report
「The women's market also performed steadily, increasing 15.8% year on year, and revenue exceeded the plan. In terms of products, the company conducted promotional campaigns for @type and Onna no Tenk職＠type using transit and web advertising, seeking to increase new members and applications. As a result, the numbers of new members and applications performed steadily.」
The women's market increased 15.8% year on year, and the company sought to increase new members and applications through promotional campaigns using transit and web advertising. - FY2017-Q3RestatedAnnual report
「During the cumulative third quarter, the sales structure was strengthened through continued enhancements to hiring and training from the previous fiscal year, resulting in a 2.4% year-on-year increase in revenue from the engineer market. The sales market increased 1.0% and the women's market increased 17.3%, both year on year, and both continued to perform steadily.」
The women's market continued to perform steadily, with revenue up 17.3% year on year. - FY2017-Q2AdvancedAnnual report
「Meanwhile, the sales market declined 16.1% and the women's market increased 22.0%, both year on year.」
Revenue from the women's market increased 22.0% year on year, widening from the 13.4% increase in the previous quarter. - FY2017-Q1RestatedAnnual report
「Meanwhile, the women's market increased 13.4% and the sales market increased 3.1%, both year on year, and continued to perform strongly.」
The women's market continued to perform strongly, with revenue up 13.4% year on year. - FY2016AdvancedAnnual report
「In the women's market, the company sought to expand its market share by renewing the smartphone site for Onna no Tenk職＠type and rolling out advertising featuring the popular character Little My as its image character. As a result, revenue performed strongly, increasing 16% year on year.」
The company renewed its smartphone site and conducted advertising featuring Little My, resulting in a 16% year-on-year increase in revenue from the women's market. - FY2016-Q3First statedAnnual report
「During the cumulative third quarter, demand from companies seeking to hire women remained strong. Supported by advertising featuring the popular character Little My as its image character and promotions using social media, the women's market performed steadily, with revenue up 13% year on year.」
The company conducted advertising featuring Little My and social media promotions, and stated that the women's market increased 13% year on year.