Strengthening Sales, Creative and Proposal Capabilities

「In addition to recording expenses for sales-strengthening training and for renovating the corporate website」

「The Group will thoroughly database business negotiation information and manage the phases of business negotiations, while building a system to share accumulated internal knowledge through an AI database.」

「Creating group synergies and enhancing the software development structure」

「Against this backdrop, the Group worked to provide consulting-style solutions using data and AI, while pursuing new initiatives such as holding generative-AI schools for local companies in cooperation with AI start-ups and developing products for local companies in collaboration with the Group’s regional trading-company function, thereby leveraging the Group’s strengths in its proposal activities.」

「The Group is also focusing on internet advertising and next-generation digital media through activities including obtaining web analyst certification, holding web advertising operations seminars and attending AI training」

「In addition to sales activity expenses resulting from more active proposal activities and expenses for promoting internal DX aimed at strengthening sales and proposal capabilities,」

「The Group has returned to creativity's starting point of 'creating something from nothing' and is working to increase the added value of creative staff by developing personnel equipped with both the 'creative ability' to create new things and the 'originality' to create something through unique ideas. We create many distinctive works each year, ranging from videos for overseas audiences and promotions focused on regional revitalisation and tourism promotion to branding for local companies.」

「In addition to increased sales activity expenses resulting from more active proposal activities, we recorded initial costs for the reopening of the Tokushima-Kagawa Tomoni Market, promotional expenses for products sold in the new business, and expenses for promoting internal DX aimed at strengthening proposal capabilities. As a result, selling, general and administrative expenses were ¥1,140 million (106.6% year on year),」

「In terms of revenue, the Group rigorously pursued sales activities focused on improving margins, but margins on event-related business remained weak. Revenue was ¥873 million, or 100.1% of the previous year's level, and gross profit was ¥652 million, or 100.6%, both broadly unchanged from the previous year. The gross profit margin also declined by 0.7 percentage points.」

「The Group worked to develop new customers through proposals in digital areas such as video advertising and SEO, proposed the use of data in marketing, and worked on business proposals addressing local issues, including recruitment and job-hunting support.」

「The Group has returned to creativity's starting point of 'creating something from nothing' and is working to increase the added value of creative staff by developing personnel equipped with both the 'creative ability' to create new things and the 'originality' to create something through unique ideas. In the fiscal year ended March 2023, we were able to create many distinctive, high-quality works, ranging from projects leveraging digital technology, such as information-distribution businesses using social media and digital stamp rallies, to initiatives related to the SDGs and branding of natural food products.」

「Against this backdrop, the Group has worked to propose new products and services in response to customers’ increasingly sophisticated needs and to create higher-quality communications impact.」

「We proposed new products and services in response to customers' increasingly sophisticated needs and worked to create higher-quality communications outcomes.」

「The Group will return to creativity's starting point of 'creating something from nothing' and work to increase the added value of its creative staff in order to develop personnel equipped with both the 'creative ability' to create new things and the 'originality' to create something through unique ideas.」

「We also promoted the in-house production of advertising materials and focused on improving margins on individual projects.」

「We also promoted the in-house production of advertising materials and focused on improving margins on individual projects.」

「We also promoted the in-house production of advertising materials and worked to improve margins on individual projects.」

「We worked to provide customers with as much information and as many proposals as possible, while also developing plans and proposals aimed at creating new businesses and anticipating new lifestyles,」

「The Group worked to create new businesses and develop proposals that anticipate the new lifestyle and other developments, but」

「Although the Group continues to face extremely difficult conditions, precisely because of this situation it will review its sales and proposal activities for customers, develop proposals aimed at creating new businesses and responding to the "new lifestyle," and work vigorously toward a recovery in performance.」

「The Group has assigned staff with highly regarded creative capabilities to a total of 8 locations.」

「Against this backdrop, the Group has worked to realize marketing communications that address customers’ management challenges. It has positioned “Marketing Design” as its guiding principle and worked to improve the quality of its services through priority initiatives including stronger digital-media proposal capabilities.」

「The Group pursued key initiatives, including strengthening its digital media proposal capabilities, and worked to improve the quality of its services.」

「Against this backdrop, the Group has continued working to provide highly satisfying services, strengthen its ability to propose digital media, enhance the value of the services it provides, strengthen collaboration among Group offices, cooperate with business partners, and hold web advertising operations seminars, with the aim of providing No. 1 regional communications services.」

「Against this backdrop, the Group has worked to strengthen its ability to propose digital media, enhance the value of its services, strengthen collaboration among Group offices, cooperate with business partners, and hold web advertising operations seminars, with the aim of providing No. 1 regional communications services.」

「In addition to recording personnel recruitment costs to strengthen sales capabilities, selling, general and administrative expenses were ¥399 million, or 102.8% of the same period of the previous year」

「The Group will provide consistently new communication services that reflect changes in the times, together with high-quality creative work, and will increase the added value of its services to help solve customers' evolving challenges, thereby further expanding and strengthening its customer base.」

「Although expenses included recruitment, development and training costs for personnel aimed at strengthening sales capabilities, as well as floor renovation costs to ensure a comfortable working environment, selling, general and administrative expenses were ¥1,150 million, essentially unchanged from the prior year (99.5% year on year).」

「In addition to acquiring and improving these capabilities through various training programmes, the Group will work to strengthen its creative capabilities for solving clients' issues by sharing successful examples.」

「To improve productivity, the Group reviewed its sales structure and provided training aimed at adding value to the services it offers.」

「To improve productivity, the Group reviewed its sales structure and provided training aimed at adding value to the services it offers.」

「With the aim of providing the No. 1 communication services in the region, the Group worked to strengthen coordination between locations and improve its planning and proposal capabilities」

「Through high-value-added sales based on strong creative, planning and proposal capabilities, as well as stronger digital media proposal capabilities, we will work to provide the region's No. 1 communications services.」