New Growth Areas, Proprietary Business Development and Digital Transformation

「The introduction of AI tools improved the efficiency of proposal activities, while orders in the digital field, including internet advertising, website renovations, and advertising placements for campaigns promoting visits to stores, remained firm.」

「We newly launched a sports marketing business and established a framework to support the global dissemination of information by regional companies.」

「Against this backdrop, the Group worked to provide consulting-style solutions using data and AI, while pursuing new initiatives such as holding generative-AI schools for local companies in cooperation with AI start-ups and developing products for local companies in collaboration with the Group’s regional trading-company function, thereby leveraging the Group’s strengths in its proposal activities.」

「We advanced the expansion of consulting-style solutions using data and AI and strengthened our human resources and organization, evolving into a Marketing Design company that uses next-generation digital technologies」

「As a challenge in a new business area, we have undertaken the 'Joint and Collaborative Sales-Channel Development Support Subsidy Program,' holding seminars to improve the marketability of local products and taking on initiatives such as events in Taiwan.」

「Against this backdrop, our Group has defined 'marketing design' as becoming a partner that designs and implements strategies together with customers to resolve their management issues. Based on this core concept and the Medium-Term Management Policy formulated in April 2022, we worked to expand our digital operations and develop new business areas.」

「Against this backdrop, based on the Medium-Term Management Policy formulated in April 2022, our Group worked to expand its digital operations and create new businesses.」

「Against this backdrop, our group calls its approach to designing and jointly implementing strategies that help resolve customers' management issues “Marketing Design.” Under this basic concept, we have worked to expand our digital operations and pursued new businesses as a means of expanding our business areas.」

「In addition to pursuing new customer acquisition through proposals in the digital field, such as video advertising and SEO, we proposed the use of data in marketing and businesses that help address regional issues, including recruitment and job-search support. For the e-commerce website LOCOMERU, we also worked to expand its product lineup and strengthen sales through promotional campaigns.」

「In the fiscal year ended March 2023, these initiatives enabled us to steadily win orders in digital marketing and led to the provision of tourism marketing support services for government authorities and municipalities, as well as the release of a package that integrates information from physical stores and e-commerce websites to improve the efficiency of customer management. In addition, to steadily promote DX without falling behind the shift toward digitalization, we obtained certification as a DX-Certified Operator under the DX Certification System established by the Ministry of Economy, Trade and Industry, effective 1 January 2023.」

「As part of its efforts in new businesses, the Group established the new subsidiary 株式会社ＭＤ＆アソシエイツ on 1 December of the previous year and launched a business introducing and selling attractive regional products and services through e-commerce sites and other channels.」

「During the first six months of the fiscal year, we pursued proposals using digital technologies to further expand orders across the digital field in response to the expanding market for internet advertising and other services. As a result, we won orders in digital marketing, particularly internet advertising, and」

「To further expand orders across the digital field, we pursued proposals that used digital technologies, centered on the Digital Design Department established at the beginning of the fiscal year. As a result, we steadily won orders in digital marketing, particularly internet advertising.」

「We worked to expand orders in digital marketing, including internet advertising, social media and e-commerce, and pursued more concrete and sophisticated proposals that incorporated the digital field into solutions to customers' issues.」

「We worked to strengthen sales of internet advertising and other products and support customers' digitalisation, while pursuing more specific and sophisticated proposals incorporating the digital field into solutions to customers' issues.」

「Through internal study sessions on digital products and web know-how seminars, we worked to sell internet advertising and digital products and support customers' digital transformation, while pursuing more concrete and sophisticated proposals that incorporated the digital field into solutions to customers' issues.」

「Through in-house SNS study sessions and web know-how seminars, the company focused on sales of internet advertising and SNS-related services and on supporting customers' digital transformation,」

「We believe it is essential for the Group to work on improving the profitability of its existing businesses and developing new business areas.」

「The Group worked to create new businesses and develop proposals that anticipate the new lifestyle and other developments, but」

「The Group worked to create new businesses and develop proposals that anticipate the new lifestyle and other developments, but」

「Although the Group continues to face extremely difficult conditions, precisely because of this situation it will review its sales and proposal activities for customers, develop proposals aimed at creating new businesses and responding to the "new lifestyle," and work vigorously toward a recovery in performance.」

「We believe that expanding into new growth areas is essential for our Group to achieve sustainable growth. In addition to executing our existing business model, we are developing proprietary businesses that leverage our strengths to secure competitive advantages and establish a new foundation for our revenue structure. Alongside building and promoting regional brands, jointly developing products and services, and supporting their rollout across regions, we will incorporate creative perspectives and design management into our activities and pursue proactive proposals. In addition, to make investment related to digital transformation a driving force for new growth, our Group will seek to transition from its existing business model in order to secure competitive advantages. As the digital revolution progresses, we will continue to drive transformation within the Group and embed a digital culture throughout the organization.」