Integrating digital and traditional media

「The introduction of AI tools improved the efficiency of proposal activities, while orders in the digital field, including internet advertising, website renovations, and advertising placements for campaigns promoting visits to stores, remained firm.」

「Internet advertising maintained stable orders and sales, and the Group also received orders related to the Upper House election, local-government exhibition work associated with Expo 2025 Osaka, Kansai and the food education promotion convention」

「During the current interim consolidated accounting period, in addition to maintaining steady orders for internet advertising, the Group received orders for events promoting regional tourism and food culture, a comprehensive sports competition targeting seniors, advertising related to the House of Councillors election in July, and office building renovation work. As a result, advertising business revenue came to ¥869 million, or 105.7% of the same period of the previous year, while the segment posted a loss of ¥128 million, compared with a loss of ¥162 million in the same period of the previous year.」

「In addition to listing ads, affiliate advertising and SEO measures, the Group also received orders for advertising targeting users of TVer, YouTube and Instagram, contributing to steady growth in internet advertising」

「During the interim consolidated accounting period, internet advertising increased steadily, and the Group also continued to secure orders for website production and other services. In addition, outdoor advertising, including transit advertising, increased amid the revival of pedestrian traffic and inbound tourism」

「As part of its strategy to expand the digital field, the Group worked to develop new customers by using proposals for digital services, including video advertising and SEO and MEO measures, as an entry point. As a result, active proposals for data utilisation in marketing led to steady growth in internet advertising sales, in addition to」

「Regarding the expansion of the digital field set out in our medium-term management policy, internet advertising sales grew steadily as we worked to develop new business through proposals in the digital field, including video advertising and SEO, and actively proposed the use of data in marketing.」

「During the second quarter of the current consolidated cumulative period, in addition to steadily securing orders in the digital marketing field, centered on internet advertising, the Group received orders for events promoting the appeal of the Setouchi region and, during the second quarter (July–September), events such as a women’s forum and events held to coincide with the summer vacation period.」

「During the cumulative first quarter of the fiscal year, in addition to steadily securing orders in digital marketing, centred on internet advertising, the Group received orders for an event promoting the attractions of the Setouchi region, the construction of exhibition booths for local companies at a comprehensive trade fair, and customer-attraction events for mass retailers and others」

「Against this backdrop, to further accelerate the expansion of orders across the digital field, the Group established the Digital Design Bureau effective 1 April 2022 and worked to strengthen proposals in digital marketing and develop proposals for new businesses that leverage digital technologies. In the fiscal year ended March 2023, these efforts enabled the Group to steadily secure orders in digital marketing and led to the provision of tourism marketing support services for government and local authorities, as well as the release of a package that integrates information from physical stores and EC sites to improve the efficiency of customer management.」

「During the cumulative third quarter of the fiscal year, the Group pursued proposals using digital technologies to respond to the expanding market for internet advertising and further expand orders across the digital field. As a result, in addition to internet advertising and printed materials related to domestic travel, the Group received orders for new stores and exhibition booths alongside advertising placements for the year-end and New Year sales season, and produced television commercials and web videos」

「During the six-month period ended the second quarter, we engaged in proposal activities using digital technology to respond to the expanding market for internet advertising and other services and further increase orders across the digital field. As a result, we received orders in digital marketing, particularly internet advertising, as well as for printed materials related to domestic travel, website renewals, House of Councillors elections, and various events and seminars held to coincide with the summer holiday period, among others,」

「To respond to the expanding market for digital services such as internet advertising and further increase orders across the digital field, we engaged in proposal activities using digital technology, led by the Digital Design Bureau established at the beginning of the fiscal year. As a result, we steadily secured orders in digital marketing, particularly internet advertising.」

「To further accelerate the expansion of orders across its digital business, the Group upgraded the former Digital Design Office to a bureau effective 1 April 2022 and established the Digital Design Bureau.」

「The Group worked to strengthen sales of internet advertising and other services and support customers' digitalisation, while pursuing more specific and sophisticated proposals that incorporated digital solutions into solutions to customers' challenges. As a result, advertising placements recovered in industries such as travel and leisure as the number of new COVID-19 cases declined, and the Group also secured advertising orders related to new store renovations and the House of Representatives election」

「Through in-house study sessions on digital products and web know-how seminars, the Group worked to sell internet advertising and digital products and support customers' digitalisation」

「Through internal study sessions on social media and web know-how seminars, the Group focused on selling internet advertising and social media-related services and supporting customers' digitalisation, while working on more specific and sophisticated proposals that added digital solutions to measures addressing customer issues. As a result, internet advertising increased, among other developments.」

「To further strengthen the digital media proposal capabilities developed by the Marketing Communications Promotion Office, the Group repositioned the office within the Planning and Production Bureau as the Digital Design Office and will work to strengthen planning using SNS and CRM, in addition to internet advertising.」

「To provide promotional plans using digital media, the Group established a dedicated department and worked to improve communication services using digital media. It also promoted the adoption of digital technologies by holding seminars on advertising operations for web advertising personnel at local companies.」

「During the nine-month period ended 31 December, the Group worked to strengthen digital media proposal capabilities and improve service quality. As a result, internet advertising grew steadily, and during the third quarter it received advertising orders related to year-end and New Year sales campaigns, particularly from retailers.」

「During the cumulative second quarter of the fiscal year, the Group worked to strengthen its digital media proposal capabilities and improve the quality of its services. As a result, internet advertising increased steadily, and orders were received in the second quarter in connection with the G20 Ehime-Matsuyama Labour and Employment Ministers' Meeting」

「During the cumulative first quarter of the fiscal year, the Group pursued key initiatives, including strengthening its digital media proposal capabilities, and worked to improve the quality of its services. As a result, internet advertising increased steadily」

「Strengthening digital media proposal capabilities led to steady increases in programmatic advertising, search advertising and display advertising.」

「Although programmatic advertising, search advertising and display advertising increased steadily as a result of stronger digital media proposal capabilities, this was insufficient to offset the decline in business volume for existing media, and advertising revenue for the group was ¥3,971 million, or 94.7% of the year-earlier level.」

「In addition to advertising orders associated with new store openings and various exhibitions, the Group received more orders for web-based advertising, as well as orders related to the 30th anniversary of the opening of the Seto Ohashi Bridge and the national convention of the Japan Ryokan and Hotel Association.」

「Our group has established a dedicated department within the company to provide promotional plans using digital media and is working to improve communications services using digital media. We have also further strengthened cooperation with アド・セイル株式会社, which operates a business proposing web promotional activities, and シナジーマーケティング株式会社, our business partner specializing in comprehensive support for cloud services and CRM, and are working to develop new offerings in addition to existing advertising methods. Furthermore, as an area development partner of Yahoo! JAPAN, the company will support the digital marketing activities of local businesses through its track record of orders and proposal activities by web analysts within the group.」

「As a result of these initiatives, during the fiscal year, in addition to stable advertising placements from major advertisers, the company advanced sales in digital media and undertook new initiatives such as promotional activities using YouTube videos and LINE stickers.」

「In the advertising business, a dedicated department was established in April this year to strengthen digital media proposal capabilities and improve communications services, helping to strengthen sales capabilities.」

「In the advertising business, we established a dedicated department in April this year to strengthen our digital media proposal capabilities and improve communication services, thereby strengthening our sales capabilities.」

「In the digital field, we received orders for affiliate advertising and website production, and sales of events, outdoor advertising and internet advertising increased from the year-earlier period.」

「We will make proposals that draw out the greatest communications impact by making effective use of digital media while integrating it with existing media.」