Sustainable growth through higher value added
First written in FY2016. 22 of 42 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2027-H1.
Saylor Advertising moved to the "Worse" side of this theme in 2018.
The whole theme swung hardest in 2024: 1 of 7 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「In terms of earnings, rigorous sales activities focused on improving margins resulted in gross profit of ¥755 million, or 108.5% of the same period of the previous year. The gross profit margin also improved to 21.5%, a 0.8-percentage-point improvement from the same period of the previous year.」
Sales activities focused on improving margins brought gross profit to 108.5% of the year-earlier level, while gross profit margin was 21.5%, an improvement of 0.8 percentage points year on year. - FY2026Gross profit improvement alongside an operating lossAnnual report
「Gross profit was ¥1,730 million, or 104.3% of the previous period, as a result of thorough sales activities focused on improving margins. Gross profit margin improved by 1.2 percentage points.」
Higher margins improved gross profit and gross profit margin, but increased upfront investment and personnel expenses resulted in an operating loss of ¥23 million, leaving the gains from higher value added alongside the failure to achieve operating profitability. - FY2026-H1AdvancedAnnual report
「In terms of earnings, rigorous sales activities focused on improving margins resulted in gross profit of ¥696 million, or 108.4% of the same period of the previous year, and a 1.1-percentage-point improvement in the gross profit margin.」
Sales activities focused on improving margins brought gross profit to ¥696 million, or 108.4% of the year-earlier level, while gross profit margin also improved by 1.1 percentage points. - FY2025AdvancedAnnual report
「As a result of thorough sales activities aimed at improving margins, revenue was ¥2,097 million, up 102.3% year on year, and gross profit was ¥1,658 million, up 105.6%. Gross profit margin improved by 0.2 percentage points.」
Sales activities aimed at improving margins lifted revenue and gross profit above the previous period, while gross profit margin also improved by 0.2 percentage points. Operating profit, however, fell below the previous period because of higher expenses. - FY2025-H1WorsenedAnnual report
「In terms of revenue, the cost ratio increased as advertisers' requirements became more sophisticated and complex. Revenue was ¥848 million, or 97.1% of the same period of the previous year; gross profit was ¥642 million, or 98.5%; and the gross profit margin declined by 0.7 percentage points. From the second half onward, the Group will review selling prices and pursue sales activities with improving margins as its top priority.」
Higher and more complex demands from advertisers increased the cost ratio, causing revenue, gross profit and gross profit margin to fall below the year-earlier period. The company also outlined measures to improve margins by reviewing selling prices from the second half onward. - FY2024WorsenedAnnual report
「Although the Group thoroughly pursued sales activities focused on improving profit margins and bringing operations in-house, event-related profit margins remained sluggish, while outsourcing expenses were recorded for the production and distribution of video content. Revenue was ¥2,050 million, or 97.3% of the previous fiscal year, and gross profit was ¥1,570 million, or 96.0%. The gross margin also declined by 1.0 percentage points.」
Although the Group advanced sales activities focused on improving profit margins and bringing operations in-house, revenue was 97.3% of the previous fiscal year and gross profit was 96.0%, while the gross margin declined by 1.0 percentage points. - FY2024-Q3WorsenedAnnual report
「In addition to higher sales activity expenses accompanying intensified proposal activities, the Company incurred initial costs for the reopening of the Tokushima-Kagawa Tomoni Market, promotional expenses for products sold in the new business, and costs for promoting internal digital transformation to strengthen proposal capabilities. Consequently, selling, general and administrative expenses were ¥1,140 million, or 106.6% of the year-earlier level; operating loss was ¥81 million, compared with a loss of ¥71 million; ordinary loss was ¥65 million, compared with a loss of ¥56 million; and net loss attributable to owners of the parent was ¥60 million, compared with a loss of ¥45 million.」
Although total net sales, revenue, and gross profit exceeded the year-earlier period, the operating loss, ordinary loss, and quarterly net loss attributable to owners of the parent all widened because of higher selling, general and administrative expenses. - FY2024-Q2WorsenedAnnual report
「In terms of revenue, the Group rigorously pursued sales activities focused on improving margins, but margins on event-related business remained weak. Revenue was ¥873 million, or 100.1% of the previous year's level, and gross profit was ¥652 million, or 100.6%, both broadly unchanged from the previous year. The gross profit margin also declined by 0.7 percentage points.」
Although the Group continued sales activities focused on improving profit margins, margins on event-related business remained sluggish, and the gross margin declined by 0.7 percentage points. - FY2024-Q1WorsenedAnnual report
「As a result, for the cumulative first quarter of the current consolidated fiscal year, total sales were ¥1,487 million, or 104.6% of the year-earlier level; revenue was ¥394 million, or 103.9%; and gross profit was ¥289 million, or 105.9%. In addition to higher sales activity expenses accompanying increased advertising orders, selling, general and administrative expenses included expenses of 株式会社MD&アソシエイツ, which became a consolidated subsidiary in December last year, and exhibition expenses for an event held in Tokyo. Consequently, selling, general and administrative expenses were ¥381 million, or 106.4%; operating loss was ¥92 million, compared with a loss of ¥85 million in the year-earlier period; ordinary loss was ¥87 million, compared with a loss of ¥80 million; and net loss attributable to owners of the parent was ¥65 million, compared with a loss of ¥61 million.」
Although total net sales, revenue, and gross profit exceeded the year-earlier period, the operating loss, ordinary loss, and quarterly net loss attributable to owners of the parent all widened because of higher selling, general and administrative expenses. - FY2023AdvancedAnnual report
「In terms of profitability, the gross profit margin declined by 0.1 percentage point to 21.6% due to the recognition of outsourcing costs related to the production and distribution of video content, but gross profit rose to ¥1,635 million, or 112.7% of the previous fiscal year's level, as a result of thorough sales activities focused on improving profitability. Selling, general and administrative expenses rose to ¥1,467 million, or 105.4%, due to higher sales activity expenses accompanying increased advertising orders and higher personnel expenses from recruitment. Operating profit was ¥168 million, or 282.6%; ordinary profit was ¥187 million, or 247.6%; and net income attributable to owners of the parent was ¥136 million, compared with a net loss attributable to owners of the parent of ¥25 million in the previous fiscal year.」
In the fiscal year ended March 2023, gross profit was 112.7% of the previous fiscal year, operating profit and ordinary profit remained in the black and increased significantly, and net income attributable to owners of the parent turned from a loss in the previous fiscal year to a profit of ¥136 million. - FY2023-Q3AdvancedAnnual report
「As a result, for the cumulative third quarter of the current consolidated fiscal year, total sales were ¥4,803 million, or 106.6% of the year-earlier level; revenue was ¥1,343 million, or 106.6%; and gross profit was ¥998 million, or 109.1%. The gross profit margin also improved by 0.5 percentage points as a result of thorough sales activities focused on improving profitability.」
As a result of thorough sales activities focused on improving profit margins, gross profit was ¥998 million, or 109.1% of the year-earlier period, and the gross margin improved by 0.5 percentage points. - FY2023-Q2AdvancedAnnual report
「As a result, total net sales for the cumulative second quarter of the fiscal year were ¥3,086 million, or 107.9% of the year-earlier period, revenue was ¥872 million, or 108.2%, and gross profit was ¥648 million, or 111.7%. The gross margin also improved by 0.7 percentage points」
As a result of proposals for new products and services, gross profit was ¥648 million, or 111.7% of the year-earlier period, and the gross margin improved by 0.7 percentage points. - FY2023-Q1AdvancedAnnual report
「As a result, for the cumulative first quarter of the current consolidated fiscal year, total sales were ¥1,421 million, or 112.4% of the year-earlier level; revenue was ¥379 million, or 113.4%; gross profit was ¥273 million, or 120.8%; operating loss was ¥85 million, compared with a loss of ¥116 million in the year-earlier period; ordinary loss was ¥80 million, compared with a loss of ¥115 million; and net loss attributable to owners of the parent was ¥61 million, compared with a loss of ¥85 million.」
Total net sales, revenue, and gross profit exceeded the year-earlier period, while the operating loss, ordinary loss, and quarterly net loss attributable to owners of the parent all narrowed from the year-earlier period. However, losses remain. - FY2022AdvancedAnnual report
「As a result of efforts to improve profit margins on individual orders, the gross margin improved by 1.5 percentage points and gross profit was ¥1,451 million, or 114.4% of the previous fiscal year. Operating profit was ¥59 million, compared with an operating loss of ¥132 million in the previous fiscal year, while ordinary profit was ¥75 million, compared with an ordinary loss of ¥83 million.」
The gross margin improved by 1.5 percentage points as a result of higher profit margins on individual orders, and operating profit and ordinary profit both turned from losses in the previous fiscal year to profits. - FY2022-Q3AdvancedAnnual report
「As a result, total net sales for the cumulative third quarter of the fiscal year were ¥4,507 million, or 103.1% of the year-earlier period, revenue was ¥1,260 million, and gross profit was ¥915 million, or 111.4% of the year-earlier period. The gross margin also improved by 1.5 percentage points.」
Total net sales were 103.1% of the year-earlier period, while gross profit was ¥915 million, or 111.4% of the year-earlier period, and the gross margin improved by 1.5 percentage points. There was measurable progress in increasing value added and improving profitability. - FY2022-Q2AdvancedAnnual report
「As a result, total net sales for the cumulative second quarter of the fiscal year were ¥2,861 million, or 108.1% of the year-earlier period, revenue was ¥806 million, and gross profit was ¥580 million, or 116.3% of the year-earlier period. The gross margin also improved by 1.4 percentage points, but remained below pre-COVID levels.」
Problem-solving sales and initiatives to increase value added lifted gross profit to 116.3% of the year-earlier period and improved the gross margin by 1.4 percentage points. However, the Group has not returned to pre-COVID levels. - FY2022-Q1AdvancedAnnual report
「The Group also worked to bring advertising production in-house and improve profit margins on individual projects. As a result, in addition to an increase in internet advertising, advertising revenue benefited from increased television commercial placements and the holding of a local Olympic torch relay. Advertising business revenue was ¥327 million, and the segment loss was ¥116 million, compared with a loss of ¥162 million in the year-earlier period.」
The Group advanced the in-house production of advertising, reducing the advertising business segment loss from ¥162 million in the year-earlier period to ¥116 million. - FY2021AdvancedAnnual report
「The Group’s efforts to bring operations in-house improved the gross margin to 20.2%, up 0.9 percentage points from the previous fiscal year, but it did not generate sufficient gross profit to absorb the decline in net sales」
Efforts to bring operations in-house improved the gross margin to 20.2%, up 0.9 percentage points from the previous fiscal year. However, the decline in net sales could not be offset, and the improvement in earnings did not result in an overall return to profitability. - FY2021-Q3WorsenedAnnual report
「For the first 3 quarters of the current consolidated cumulative period, net sales were ¥4,372 million (73.0% year on year), operating loss was ¥231 million (compared with an operating loss of ¥48 million in the year-earlier period), ordinary loss was ¥189 million (compared with an ordinary loss of ¥38 million), and quarterly net loss attributable to owners of the parent was ¥151 million (compared with a quarterly net loss attributable to owners of the parent of ¥50 million).」
Although the Group worked to create new businesses and develop proposals, net sales declined to 73.0% of the year-earlier period, while the operating loss, ordinary loss, and quarterly net loss attributable to owners of the parent widened from the year-earlier period. Performance related to sustainable growth through higher value added deteriorated. - FY2021-Q2WorsenedAnnual report
「For the first 2 quarters of the current consolidated cumulative period, net sales were ¥2,647 million (67.3% year on year), operating loss was ¥190 million (compared with an operating loss of ¥41 million in the year-earlier period), ordinary loss was ¥169 million (compared with an ordinary loss of ¥33 million), and quarterly net loss attributable to owners of the parent was ¥134 million (compared with a quarterly net loss attributable to owners of the parent of ¥43 million).」
Although the Group worked to create new businesses and develop proposals, net sales declined to 67.3% of the year-earlier period, while the operating loss, ordinary loss, and quarterly net loss attributable to owners of the parent all widened. Performance related to sustainable growth through higher value added deteriorated. - FY2021-Q1WorsenedAnnual report
「For the first quarter of the current consolidated cumulative period, net sales were ¥1,142 million (59.1% year on year), operating loss was ¥162 million (compared with an operating loss of ¥61 million in the year-earlier period), ordinary loss was ¥154 million (compared with an ordinary loss of ¥57 million), and quarterly net loss attributable to owners of the parent was ¥116 million (compared with a quarterly net loss attributable to owners of the parent of ¥46 million).」
Amid the impact of COVID-19, net sales declined to 59.1% of the year-earlier period, while the operating loss, ordinary loss, and quarterly net loss attributable to owners of the parent all widened. Performance indicators related to sustainable growth through higher value added deteriorated. - FY2020WorsenedAnnual report
「The Group worked to provide services that deliver high customer satisfaction and improve margins on individual orders. As a result, the gross profit margin was 19.4%, unchanged from the previous period, but this was insufficient to absorb the decline in revenue, and gross profit was ¥1,591 million, or 93.7% of the previous period's level.」
The Group worked to improve profit margins on individual orders and maintained a 19.4% gross margin, but was unable to offset the decline in net sales, resulting in gross profit of 93.7% of the previous fiscal year. - FY2020-Q3WorsenedAnnual report
「Against this backdrop, the Group has sought to realise marketing communications that address customers’ management issues, set “Marketing Design” as its guiding principle, and pursued priority measures including stronger digital media proposal capabilities to improve the quality of its services. However, changes in companies’ marketing communications strategies led to reviews of advertising budgets and the concentration of spending in urban areas. Combined with continued caution about placing advertisements, this resulted in a decline in the volume of printed advertising, including inserts. The Group’s net sales were ¥5,985 million, or 98.2% of the year-earlier period, and gross profit was ¥1,096 million, or 95.8%. Selling, general and administrative expenses were ¥1,145 million, broadly unchanged from the previous year, or 99.4% of the year-earlier period. As a result, the Group reported an operating loss of ¥48 million, compared with an operating loss of ¥7 million in the year-earlier period, and an ordinary loss of ¥38 million, compared with ordinary profit of ¥1 million.」
While the Group continued its Marketing Design initiatives, efforts to strengthen its digital media proposal capabilities, and service-quality improvements, gross profit declined to 95.8% of the year-earlier period because of the decline in printed advertising volume. The operating loss widened to ¥48 million and the ordinary loss to ¥38 million. Earnings improvement through higher value added has continued to show no progress. - FY2020-Q2WorsenedAnnual report
「The Group has sought to realise marketing communications that address customers’ management issues, set “Marketing Design” as its guiding principle, and pursued priority measures including stronger digital media proposal capabilities to improve the quality of its services. However, companies remained cautious about placing advertisements, and the Group’s net sales were ¥3,936 million, or 98.7% of the year-earlier period, while gross profit was ¥722 million, or 96.5%. Selling, general and administrative expenses were ¥764 million, broadly unchanged from the previous year, or 99.0% of the year-earlier period. As a result, the Group reported an operating loss of ¥41 million, compared with an operating loss of ¥23 million in the year-earlier period, and an ordinary loss of ¥33 million, compared with an ordinary loss of ¥19 million.」
While the Group continued its Marketing Design initiatives and efforts to strengthen its digital media proposal capabilities, companies remained cautious about placing advertisements. Net sales were 98.7% of the year-earlier period and gross profit was 96.5%. The operating loss widened to ¥41 million and the ordinary loss to ¥33 million, and earnings improvement through higher value added deteriorated. - FY2020-Q1WorsenedAnnual report
「In terms of earnings, the Group worked to pursue high-value-added proposal activities, but gross profit was ¥327 million, or 92.2% of the year-earlier period.」
Although the Group continued its high-value-added proposal activities, gross profit declined to 92.2% of the year-earlier period, and earnings improvement through higher value added deteriorated. - FY2019-Q3AdvancedAnnual report
「In terms of earnings, the Group's efforts to provide high-value-added services across the organisation resulted in improved margins on individual orders. Gross profit was ¥1,144 million, or 100.7% of the previous year's level, and the gross profit margin improved by 1.2 percentage points.」
Profit margins on individual orders improved as a result of providing high-value-added services, and the gross margin improved by 1.2 percentage points. Gross profit was also ¥1,144 million, indicating measurable progress. - FY2019-Q2AdvancedAnnual report
「In terms of earnings, selling, general and administrative expenses were ¥772 million, or 100.0% of the year-earlier period, due in part to personnel recruitment expenses aimed at strengthening sales capabilities. However, as a result of pursuing high-value-added services, gross margin improved by 1.3 percentage points through improved profit margins on individual orders. The Group reported an operating loss of ¥23 million, compared with an operating loss of ¥36 million in the year-earlier period, an ordinary loss of ¥19 million, compared with an ordinary loss of ¥28 million, and a quarterly net loss attributable to owners of the parent of ¥19 million after deducting taxes and other items, compared with a quarterly net loss attributable to owners of the parent of ¥34 million.」
The gross margin improved by 1.3 percentage points as a result of providing high-value-added services and improving profit margins on individual orders, while the operating loss, ordinary loss, and quarterly net loss attributable to owners of the parent all narrowed from the year-earlier period. However, losses remain. - FY2019-Q1WorsenedAnnual report
「Although profit margins on individual orders improved as a result of providing high-value-added services, this was insufficient to offset the decline in advertising placements, and the segment recorded a loss of ¥44 million, compared with a loss of ¥31 million in the same period of the previous year.」
Although the profit margins on individual orders improved, the Group was unable to offset the decline in advertising volume, and the advertising business segment loss widened from ¥31 million in the year-earlier period to ¥44 million. - FY2018WorsenedAnnual report
「In terms of earnings, the Group worked to provide high-value-added services and improve its profit margin, but was unable to offset the decline in net sales, resulting in gross profit of ¥1,618 million, or 93.1% of the previous fiscal year.」
Although the Group pursued higher profit margins through high-value-added services, gross profit declined to ¥1,618 million, or 93.1% of the previous fiscal year. - FY2018-Q3WorsenedAnnual report
「The Group worked to provide high-value-added services and improve its profit margin, but gross profit was ¥1,135 million, or 93.6% of the year-earlier period. As a result, the Group reported an operating loss of ¥14 million, compared with operating profit of ¥57 million in the year-earlier period, and an ordinary loss of ¥1 million, compared with ordinary profit of ¥72 million. Net loss attributable to owners of the parent after taxes and other deductions was ¥1 million, compared with net loss attributable to owners of the parent of ¥34 million in the year-earlier period.」
The Group is targeting higher profit margins through high-value-added services, but gross profit declined to 93.6% of the year-earlier period, and operating profit and ordinary profit both turned from profit in the year-earlier period to losses. - FY2018-Q2WorsenedAnnual report
「In terms of profit, the company worked to provide high-value-added services and improve profit margins, but gross profit was ¥735 million (92.9% year on year). As SG&A expenses were ¥772 million (99.6% year on year), approximately unchanged from the previous year, operating loss was ¥36 million (compared with operating income of ¥16 million in the year-earlier period) and ordinary loss was ¥28 million (compared with ordinary income of ¥26 million).」
The Group continues to pursue higher profit margins through high-value-added services, but gross profit declined to 92.9% of the year-earlier period, and operating profit and ordinary profit both turned from profit in the year-earlier period to losses. - FY2018-Q1RestatedAnnual report
「In terms of profitability, we worked to provide high-value-added services and improve profit margins, but gross profit was ¥356 million, broadly in line with the previous year, at 99.7% of the year-earlier level.」
The Group continues to target higher profit margins through high-value-added services, but gross profit was at the same level as in the previous year, and tangible progress in improvement was limited. - FY2017AdvancedAnnual report
「In terms of profitability, our efforts to provide high-value-added services and improve profit margins resulted in a 0.2 percentage-point improvement in the gross profit margin, with gross profit totaling ¥1,737 million, or 103.8% of the previous fiscal year.」
As a result of providing high-value-added services, the gross margin improved by 0.2 percentage points, while gross profit was ¥1,737 million, or 103.8% of the previous fiscal year. - FY2017-Q3AdvancedAnnual report
「In terms of profitability, our efforts to provide high-value-added services and improve profit margins resulted in an improvement in the gross profit margin, with gross profit totaling ¥1,213 million, or 105.7% of the year-earlier level.」
As a result of providing high-value-added services, the gross margin improved, while gross profit was ¥1,213 million, or 105.7% of the year-earlier period. - FY2017-Q2AdvancedAnnual report
「In terms of profitability, our efforts to provide high-value-added services and improve profit margins resulted in an improvement in the gross profit margin, with gross profit totaling ¥792 million, or 104.7% of the year-earlier level.」
As a result of providing high-value-added services, the gross margin improved, with gross profit of ¥792 million, or 104.7% of the year-earlier period. - FY2017-Q1RestatedAnnual report
「The Group worked to provide high-value-added services and improve its profit margin, but the profit margin declined because of changes in the media used for advertising placements and in orders received」
The Group continues to target higher profit margins through high-value-added services, although it also reported a decline in its profit margin this quarter due to changes in the media used for advertising placements and in orders received. - FY2016First statedAnnual report
「To achieve sustainable growth, the Group will steadily secure business with customers and pursue growth through qualitative improvement by providing high-quality communications services, namely, high-value-added services.」
The Group’s growth policy prioritises service quality and value added, rather than simply expanding sales volume.