Acquiring new advertisers and building a customer base across multiple industries

「In addition to completing research and development facilities and employee welfare facilities for local companies as part of its space production projects, the company focused on building its earnings base by recognizing revenue from media placements in its sports marketing business and winning proposals for government-related projects. It also worked on preparations for a major event to be held this autumn and an international cycling conference scheduled to be held in Ehime Prefecture next year.」

「In addition to orders related to the House of Councillors election, local-government exhibition operations associated with Expo 2025 Osaka, Kansai, and food education promotion conventions, the Group held career-experience events in cooperation with local financial institutions」

「During the six-month cumulative period, internet advertising maintained stable orders, while we also received orders for events aimed at promoting regional tourism and food culture, a comprehensive sports competition for seniors, projects related to the House of Councillors election in July, and office renovation work.」

「In addition, against the backdrop of increased foot traffic and inbound tourism, the Group received orders for exhibitions, events attracting visitors and outdoor advertising, as well as orders related to last October's House of Representatives election and office renovation work.」

「During the interim consolidated accounting period, internet advertising increased steadily, and the Group also continued to secure orders for website production and other services. In addition, outdoor advertising, including transit advertising, increased amid the revival of pedestrian traffic and inbound tourism」

「During the current consolidated fiscal year, in addition to promotional activities related to travel and events resulting from increased opportunities to go out, projects that drove the Group's sales growth included the 35th National Health and Welfare Festival Ehime 2023, held in Ehime Prefecture in late October last year, promotional activities related to the redevelopment around JR Takamatsu Station, and job and career-change support fairs for local employment.」

「As part of its efforts in new business areas, the company acquired the business in July and, through operating the Tokushima-Kagawa Tomoni Market—Furusato Product Hall, a store selling products from Tokushima and Kagawa prefectures that reopened in August, worked to expand distribution channels for regional products. The number of purchasers at the store increased steadily, enabling it to secure stable sales.」

「During the second quarter of the current consolidated cumulative period, in addition to steadily securing orders in the digital marketing field, centered on internet advertising, the Group received orders for events promoting the appeal of the Setouchi region and, during the second quarter (July–September), events such as a women’s forum and events held to coincide with the summer vacation period.」

「During the cumulative first quarter of the fiscal year, in addition to steadily securing orders in digital marketing, centred on internet advertising, the Group received orders for an event promoting the attractions of the Setouchi region, the construction of exhibition booths for local companies at a comprehensive trade fair, and customer-attraction events for mass retailers and others」

「As a result, in addition to steadily securing orders for promotional activities in digital marketing, particularly internet advertising, the Group received orders following the resumption of advertising placements for domestic travel, as well as for promotional activities related to anniversary events, new store openings and various exhibitions, website renewals, last July's House of Councillors election, and various events and seminars held during the summer holidays.」

「As a result, in addition to internet advertising and printed materials related to domestic travel, the Group received orders for new stores and exhibition booths accompanying year-end and New Year advertising campaigns, as well as television commercials and web video production」

「As a result, in addition to orders in digital marketing centered on internet advertising and printed materials related to domestic travel, the Group received orders for website renewals, the House of Councillors election, and various events and seminars held during the summer vacation period」

「In addition to steadily winning orders in digital marketing, centered on internet advertising, the Group received orders for printed materials related to domestic travel, anniversary projects and store construction」

「More than 1 year had passed since infection-control measures were implemented, and local companies launched new initiatives and businesses, resulting in orders related to new store and exhibition venue openings.」

「The Group received orders for advertising related to new store renovations and the House of Representatives election」

「Local companies launched new initiatives and businesses, and the Group won related orders for new store and new exhibition venue openings」

「As a result, internet advertising increased steadily, and the Group also received orders for promotional activities related to the implementation of the government's Go To campaign policy.」

「During the first 9 months of the current fiscal year, the Group received orders for promotional activities related to the government's Go To campaign policy, but」

「New developments, including orders for promotional activities related to the government's Go To campaign policy, began to emerge, and advertising order volumes recovered compared with the first quarter (April-June)」

「We held a total of 3 web advertising campaign-management seminars for web advertising representatives at various companies. These seminars contributed not only to developing new business but also to promoting the company as a web specialist.」

「During the cumulative second quarter of the fiscal year, the Group worked to strengthen its digital media proposal capabilities and improve the quality of its services. As a result, internet advertising increased steadily, and orders were received in the second quarter in connection with the G20 Ehime-Matsuyama Labour and Employment Ministers' Meeting」

「Internet advertising increased steadily, and the Group received orders for events from local companies and government agencies」

「In the advertising business, the Group received orders from local companies for promotional activities related to new store openings and various exhibitions, as well as projects related to the 30th anniversary of the opening of the Seto Ohashi Bridge and the National Convention of the Japan Ryokan and Hotel Association in Fukuoka. During the third quarter, it also received orders related to sports events.」

「Against this backdrop, the Group has worked to strengthen its ability to propose digital media, enhance the value of its services, strengthen collaboration among Group offices, cooperate with business partners, and hold web advertising operations seminars, with the aim of providing No. 1 regional communications services.」

「We also held seminars on campaign management for web advertising representatives at various companies in an effort to acquire new customers.」

「As a result, the Group received orders for promotional activities accompanying new store openings, mainly in the retail, automotive and education sectors, as well as store renovations, events attracting visitors and various exhibitions」

「In the advertising business, the Group received orders for new store openings, store renovations, events attracting visitors and various exhibitions, mainly in the retail, automotive and education sectors. It also held a summit to promote tourism and hosted the Ehime National Sports Festival.」

「During the first 6 months of the current fiscal year, the Group received orders for new store openings, store renovations and events aimed at acquiring new customers, mainly in the retail, automotive and education sectors, and held a summit to promote tourism to the local area.」

「The Group received orders for new store openings and store renovations, mainly in the retail, automotive and education sectors, as well as events aimed at acquiring new customers」

「The Group also held various seminars, including seminars on using smartphones in business and introducing media effective for recruiting new graduates, and worked to acquire new customers.」

「The Group also held various seminars, including seminars on using smartphones and social media in business and introducing media effective for recruiting new graduates, and worked to acquire new customers. As a result, in addition to stable advertising placements from major advertisers, orders included the Ehime Iyashi no Nanyo Expo 2016 and the Yuru-Chara Grand Prix 2016 in Egao no Ehime in Ehime Prefecture. Other orders included large-scale events attracting visitors, product exhibitions, outdoor advertising accompanying the opening of new stores and exhibition rooms, and website production associated with advertisers' online initiatives」

「The Group also held various seminars, including seminars on using smartphones and social media in business and introducing promotional strategies effective for recruiting new graduates, and worked to acquire new customers. As a result, in addition to stable advertising placements from major advertisers, it received orders for large-scale events attracting visitors, product exhibitions, outdoor advertising accompanying the opening of new stores and exhibition rooms, affiliate marketing (performance-based advertising), website production and other services」

「The Group is working to build a customer base spanning multiple industries, including by acquiring new advertisers, in order to mitigate the impact of fluctuations in regional market conditions and changes in relationships with advertisers」