Sales promotion through food fairs, coupons, and television commercials

「全店販売促進企画として「料理フェア」を１回実施したほか、４月に「ゴールデンウィーククーポン配布企画」、「春夏新メニュー紹介＆母の日折込チラシ」」

「In the 和食麺処サガミ segment, the Company implemented various initiatives marking its 50th anniversary. As a company-wide sales promotion initiative, it held the “Food Fair” 8 times and, in May, the “Vantelin Dome Nagoya Game Ticket Campaign,” inviting 100 groups, or 200 people.」

「As another initiative, from 1 November 2024, the Company appointed talent Akari Suda as the official ambassador of 和食麺処サガミ to enhance brand awareness and appeal to younger customers. The initiative includes a broad range of promotional activities, including appearances in commercials, placement in inserted flyers and the launch of a dedicated page on the official website.」

「The Company held the “Food Fair” 4 times as a company-wide sales promotion initiative. In April, it also inserted flyers introducing the spring/summer regular menu, aired a television commercial promoting the spring/summer regular menu, and distributed Golden Week coupons.」

「In the 和食麺処サガミ segment, the Company held the “Food Fair” 7 times as a company-wide sales promotion initiative. It also implemented the “Golden Week Coupon Distribution Campaign” and inserted flyers announcing the new menu in April, sold a “Mother’s Day Menu” in May, held the “Father’s Day Campaign,” promoting eel menu items, in June, the “Summer Appreciation Festival” in July, the “Silver Week Coupon Distribution Campaign” and “Respect for the Aged Day Fair” in September, the “Winter Appreciation Festival” in November, the “Year-End/New Year Discount Voucher Distribution Campaign” in December, the “Northern Bounty and Ehomaki Announcement Flyer Campaign” in January, and the “Founding Anniversary Appreciation Festival” in March, once each.」

「In the 和食麺処サガミ segment, the Company held the “Food Fair” 6 times as a company-wide sales promotion initiative. It also implemented the “Golden Week Coupon Distribution Campaign” and inserted flyers announcing the new menu in April, held the “Father’s Day Campaign,” promoting eel menu items, in June, the “Summer Appreciation Festival” in July, the “Silver Week Coupon Distribution Campaign” and “Respect for the Aged Day Fair” in September, the “Winter Appreciation Festival” in November, and the “Year-End/New Year Discount Voucher Distribution Campaign” in December, once each. In addition, it aired the “Summer Appreciation Festival Television Commercial” in July, the “Hokkaido Taste Tour Menu Television Commercial” in August, the “Winter Appreciation Festival Television Commercial” in November and the “Year-End/New Year Television Commercial” in December.」

「In the 和食麺処サガミ segment, the Company held the “Food Fair” 4 times as a company-wide sales promotion initiative. It also implemented the “Golden Week Coupon Distribution Campaign” and inserted flyers announcing the new menu in April, held the “Father’s Day Campaign,” promoting eel menu items, in June, the “Summer Appreciation Festival” in July, and the “Silver Week Coupon Distribution Campaign” and “Respect for the Aged Day Fair” in September, once each. In addition, it aired the “Summer Appreciation Festival Television Commercial” in July and the “Hokkaido Taste Tour Menu Television Commercial” in August. As regional sales promotion initiatives, it implemented Senkyowari in April and the “Misonoza Invitation Campaign” in July.」

「In the 和食麺処サガミ segment, the Company held the “Food Fair” twice as a company-wide sales promotion initiative. It also implemented the “Golden Week Coupon Distribution” in April, inserted flyers announcing the new menu in connection with the April changeover to the regular menu, and held the “Father’s Day Campaign,” promoting eel menu items, in June, once each. In addition, as a regional sales promotion initiative, it implemented “Senkyowari” in April.」

「In April and October, the Company implemented the “Official Sagami Twitter Follow and Retweet Campaign” once each, and in April the “Golden Week Coupon Distribution,” in June the “Father’s Day Campaign,” in July the “Summer Big Appreciation Festival,” in September the “Silver Week Coupon Distribution,” in November the “Winter Appreciation Festival,” and in December the “Year-End/New Year Coupon Distribution Campaign,” once each. In addition, as another initiative, it released the official Sagami app in September.」

「In April, the Company implemented the “Official Sagami Twitter Follow and Retweet Campaign” and “Golden Week Coupon Distribution,” in June the “Father’s Day Campaign,” as a regional sales promotion initiative in June the “Misonoza Invitation Campaign,” in July the “Summer Big Appreciation Festival,” and in September the “Silver Week Coupon Distribution,” once each.」

「In April, the Company implemented the “Official Sagami Twitter Follow and Retweet Campaign” and the “Golden Week Coupon Distribution” campaign, and in June the “Father’s Day Campaign,” offering eel products at special prices, and, as a regional sales promotion initiative, the “Misonoza Invitation Campaign,” once each.」

「For branding purposes, the Company began implementing the “Visualization of Customer Value” project in January 2022, producing drama-style content based on actual experiences at Sagami restaurants.」

「In the Japanese noodles segment, at the Company’s core format, “和食麺処サガミ,” it held the “Food Fair” 5 times, the “Sagami Summer Big Appreciation Festival,” the “Special Pricing Campaign for Frozen Chicken Wings and Kushikatsu for Takeout,” and the “Sagami Winter Big Appreciation Festival” once each as company-wide sales promotion initiatives. It also implemented the “Hokkaido Gourmet and Sagami Gift Certificate Campaign” in August, the “Senior Club Double-Points Campaign” in September, and, at some stores in December, the “Sekai no Yamachan × 和食麺処サガミ Takeout Hall-of-Fame Chicken Wing Comparison Set” sales campaign.」

「In the Japanese noodles segment, at the Company’s core format, “和食麺処サガミ,” it held 2 food fairs, “One-Line-Caught Bonito” in May and “A Taste Tour of Kyushu” in June. In addition, as company-wide sales promotion initiatives, it implemented the “10% Off All Takeout Items Campaign” and the “Dattan Soba Trial Campaign” in May, and the “Father’s Day Campaign,” offering eel products at special prices, in June.」

「At the Company’s core format, “和食麺処サガミ,” it held the “Coupon Distribution Campaign” twice, the “Big Appreciation Festival” twice, the “Food Fair” 7 times and the “Instagram Photo Submission Campaign” once as company-wide sales promotion initiatives, and began selling commemorative menu items in October for the “50th Anniversary of Sagami’s Founding × 60th Anniversary of Showa Sangyo Tempura Flour.” In addition, it aired 5 Sagami brand commercials using the catchphrase “サがつくサガミ,” and, to further enhance the brand, began airing radio commercials in November across Aichi, Mie and Gifu prefectures.」

「As company-wide sales promotion initiatives, the Company held the “Food Fair” 6 times, the “Sagami Summer Big Appreciation Festival,” the “90-Yen Kushikatsu Campaign,” the “70-Yen Chicken Wing Campaign,” the “Expanded Side-Dish Portions Campaign” and the “Sagami Winter Big Appreciation Festival” once each. As a founding anniversary initiative, it began selling commemorative menu items in October for the “60th Anniversary of Showa Sangyo Tempura Flour × 50th Anniversary of Sagami’s Founding.” In addition, as advertising and promotion, the Company aired 4 television commercials themed around “sizzle” and “sharing time with family and friends.”」

「As company-wide sales promotion initiatives, the Company held the “Food Fair” 3 times, the “Sagami Summer Big Appreciation Festival,” the “90-Yen Kushikatsu Campaign,” the “70-Yen Chicken Wing Campaign” and the “Expanded Side-Dish Portions Campaign” once each. In response to rising demand for takeout, it also distributed the “10% Off All Takeout Items Campaign” and the “20% Off Takeout Flyer.” In addition, as advertising and promotion, the Company aired 2 television commercials themed around “sizzle” and “sharing time with family and friends.”」

「As company-wide sales promotion initiatives, the Company held the “Food Fair” twice and, in response to rising demand for takeout, distributed the “10% Off All Takeout Items Campaign” and the “20% Off Takeout Flyer.” In addition, as advertising and promotion, the Company aired one television commercial themed around “sizzle” and “sharing time with family and friends.”」

「In the Japanese noodles segment, at the Company’s core format, “和食麺処サガミ,” the Company held the “Coupon Distribution Campaign” twice, the “Big Appreciation Festival” twice, the “Food Fair” 5 times and the draft beer campaign once as company-wide sales promotion initiatives. In addition, as advertising and promotion, the Company aired a television commercial featuring seasonal menu items 4 times and, as a new initiative, released one episode per month, for a total of 9 episodes (1 episode × 3 releases, 27 releases in total), of a YouTube product promotional video featuring SKE48 members, titled “話食推しメン処サガミ.”」

「As company-wide sales promotion initiatives, the Company held the “Coupon Distribution Campaign” twice, the “Big Appreciation Festival” once, the “Food Fair” 4 times and the draft beer campaign once. In addition, as advertising and promotion, the Company aired a television commercial featuring seasonal menu items 3 times and, as a new initiative, released one episode per month, for a total of 6 episodes (1 episode × 3 releases, 18 releases in total), of a YouTube product promotional video featuring SKE48 members, titled “話食推しメン処サガミ.”」

「In addition, as advertising and promotion, the Company aired a television commercial featuring seasonal menu items once, and, as a new initiative, released one episode per month, for a total of 3 episodes (1 episode × 3 releases, 9 releases in total), of a YouTube product promotional video featuring SKE48 members, titled “話食推しメン処サガミ.”」

「In the Japanese noodle restaurant segment, at the company's main Japanese restaurant brand, Sagami Japanese Noodle Restaurant, it conducted 2 coupon distribution campaigns, 2 SKE48 tie-up campaigns, 2 customer appreciation festivals, and 7 food fairs as sales promotion initiatives across all stores. It also conducted 1 special campaign to give away tickets to a performance at Misonoza.」

「In the Japanese noodle restaurant segment, at the company's main Japanese restaurant brand, Sagami Japanese Noodle Restaurant, it conducted 1 coupon distribution campaign, 2 SKE48 tie-up campaigns, 1 Summer Customer Appreciation Festival, and 5 food fairs as sales promotion initiatives across all stores.」

「In the Japanese noodle restaurant segment, at the company's main Japanese restaurant brand, Sagami Japanese Noodle Restaurant, it conducted 1 coupon distribution campaign, 1 SKE48 tie-up campaign, and 2 food fairs as sales promotion initiatives across all stores.」

「At the company's main Japanese restaurant brand, Sagami Japanese Noodle Restaurant, it held 8 food fairs, 3 customer appreciation festivals, and 3 coupon distribution campaigns as sales promotion initiatives across all stores. It also broadcast its "specialized television commercials" 6 times in Aichi, Mie, Gifu, Toyama, Shiga, and Shizuoka prefectures, and once in Nara and Kanagawa prefectures.」

「In the Japanese noodle restaurant segment, at the company's main Japanese restaurant brand, Sagami Japanese Noodle Restaurant, it held 2 customer appreciation festivals, 1 collaboration campaign with SKE48, and 6 food fairs, as well as 2 coupon distribution campaigns, as sales promotion initiatives across all stores. It also broadcast its "specialized television commercials" 4 times in Aichi, Mie, Gifu, Toyama, Shiga, and Shizuoka prefectures, and once in Nara Prefecture.」

「In the Japanese noodle restaurant segment, at the company's main Japanese restaurant brand, Sagami Japanese Noodle Restaurant, it held 1 customer appreciation festival and 4 food fairs, as well as 2 coupon distribution campaigns, as sales promotion initiatives across all stores. It also broadcast its "specialized television commercials" twice in Aichi, Mie, Gifu, Toyama, Shiga, and Shizuoka prefectures, and once in Nara Prefecture.」

「In the Japanese noodle restaurant segment, at the company's main Japanese restaurant brand, Sagami Japanese Noodle Restaurant, it held 2 food fairs and 1 coupon distribution campaign as sales promotion initiatives across all stores. It also broadcast its "specialized television commercials" once in Aichi, Mie, Gifu, Toyama, Nara, Shiga, and Shizuoka prefectures.」

「At the company's main Japanese restaurant brand, Sagami Japanese Noodle Restaurant, it held 8 food fairs, 3 customer appreciation festivals, and 3 coupon distribution campaigns as sales promotion initiatives across all stores. It also broadcast its "specialized television commercials" 7 times in Aichi, Mie, Gifu, Toyama, Nara, and Shiga prefectures, and 3 times in Shizuoka Prefecture.」

「In the Japanese noodle restaurant segment, the company held 5 food fairs, 2 customer appreciation festivals, and 3 coupon distribution campaigns at its main Japanese restaurant brand, Sagami, as sales promotion initiatives across all stores. It also broadcast its "specialized television commercials" 6 times in Aichi, Mie, Gifu, Toyama, Nara, and Shiga prefectures, and 2 times in Shizuoka Prefecture.」

「In the Japanese noodle restaurant segment, the company held 3 food fairs, 1 customer appreciation festival, and 3 coupon distribution campaigns at its main Japanese restaurant brand, Sagami, as sales promotion initiatives across all stores. It also broadcast its "specialized television commercials" 4 times in Aichi, Mie, Gifu, Toyama, Nara, and Shiga prefectures.」

「In the Japanese noodle restaurant segment, the company held 2 food fairs and 2 coupon distribution campaigns at its main Japanese restaurant brand, Sagami, as sales promotion initiatives across all stores. It also broadcast its "specialized television commercials" once in Aichi, Mie, Gifu, Toyama, Nara, and Shiga prefectures.」