Loyalty Point Integration and Customer Management for Stores and the Official Online Store
First written in FY2018-Q1. 20 of 25 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2027-H1.
5 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「Strengthen OMO by distributing EC coupons in stores and retain members by enhancing incentives.」
We are advancing the integration of store members and e-commerce toward retaining customers through the distribution of in-store e-commerce coupons and enhanced member incentives. - FY2026AdvancedAnnual report
「In operating its own e-commerce site, the company will seek sales growth by strengthening OMO initiatives, including distributing e-commerce coupons in stores, and revamping its loyalty program.」
Giving concrete form to the integration of store members and proprietary e-commerce through in-store e-commerce coupons and a revamped member program to strengthen OMO. - FY2026-H1RestatedAnnual report
「To expand e-commerce sales, we strengthened acquisition of new members through the member app and increased site visits, while using sales initiatives such as new-member benefits to expand sales.」
Continuing the policy of acquiring new members through the member app, increasing site visits, retaining customers through new-member benefits and driving traffic to e-commerce. - FY2025AdvancedAnnual report
「In April, the company revamped the Cox Members Club member app to strengthen its own e-commerce site. As a result of continuing to strengthen in-store member acquisition and enhancing member benefits in the app, sales on its own e-commerce site increased to 114.9% of the previous year’s level.」
Advanced member management and customer retention measures through the app renewal and enhanced member benefits, reporting proprietary e-commerce sales at 114.9% of the previous year's level. - FY2025-H1AdvancedAnnual report
「The company revamped its loyalty-member app to strengthen its own e-commerce site. As a result of continuing to strengthen in-store member acquisition and enhancing member benefits in the app, the number of app members reached 133.8% of the level a year earlier.」
Advanced member management and customer retention measures through the app renewal, with app membership reaching 133.8% of the previous year's level. - FY2025-Q1AdvancedAnnual report
「In April, the company revamped its loyalty-member app to strengthen its own e-commerce site. By continuing to strengthen in-store member acquisition and enhancing member benefits in the app, it worked to increase visits, purchasers and the active rate per user, thereby expanding sales.」
Gave concrete form to member and customer management initiatives through the April renewal of the member app, enhanced member benefits, and increases in visits, purchasers and the active rate. - FY2024AdvancedAnnual report
「We plan to renew the member app in April to strengthen the operating platform for our proprietary e-commerce site. By improving customer convenience and retaining members, we will increase visits, purchasers and the active rate per customer and seek to expand sales.」
Gave concrete form to member and customer management initiatives through the April renewal of the member app, improved convenience, member retention, and increases in visits, purchasers and the active rate. - FY2024-Q3RestatedAnnual report
「For its own e-commerce site, the company worked to expand sales by strengthening in-store member acquisition, driving traffic in both directions between its stores and website, reviewing its web advertising and enhancing its advertising offerings.」
Continuing to acquire in-store members and cross-direct traffic with our proprietary e-commerce site, while also combining these efforts with web advertising initiatives. - FY2024-Q2AdvancedAnnual report
「As part of its sales strategy reform, the company strengthened full-price sales, centred on the tie-up products described above, extended the validity period of coupons encouraging repeat visits and worked to acquire new members.」
Gave concrete form to member acquisition and customer management initiatives through the sale of full-price products, extension of coupon validity periods and acquisition of new members. - FY2024-Q1AdvancedAnnual report
「For our proprietary e-commerce site, we are considering improvements to convenience based on an assessment by an external consultant to strengthen the operating platform, while also strengthening and improving our marketing automation tools to expand sales to our own members through email newsletters. We are also strengthening in-store member acquisition to drive traffic to our own site.」
In addition to member acquisition and efforts to drive traffic to our proprietary e-commerce site, we advanced the strengthening and improvement of marketing automation tools to expand sales through email newsletters. - FY2023-Q3AdvancedAnnual report
「Measures to strengthen acquisition of Members Club members through in-store promotion have contributed to an increase in visits to the official website.」
Reporting that stronger in-store acquisition of Members Club members was linked to driving traffic to the official website and contributed to an increase in visitor numbers. - FY2022AdvancedAnnual report
「We revamped the official app to promote membership registration and introduced COINs, a feature designed to drive traffic to and repeat visits to the official app.」
Expanded customer management initiatives for store and e-commerce members to include revamping the official app and introducing COINs, promoting membership registration, traffic acquisition and repeat visits. - FY2022-Q3AdvancedAnnual report
「To expand e-commerce sales, the company worked to increase website visits by acquiring more new members through stronger web advertising and strengthening its DtoC brands.」
Expanded initiatives aimed at acquiring new loyalty program members and others to web advertising, seeking to drive traffic to e-commerce and increase visitor numbers. - FY2022-Q1AdvancedAnnual report
「We launched Staff Start in March, strengthened efforts to drive Cox Members Club members to our e-commerce site, expanded products addressing lifestyle needs in addition to apparel, and sought to acquire new customers.」
Strengthened efforts to drive Cox Members Club members to e-commerce, giving concrete form to the integration of loyalty program members and e-commerce. - FY2020AdvancedAnnual report
「We worked to acquire new Cox Members Club members and convert existing members into customers. At key managed stores where CMC membership increased year on year, annual sales were strong at 105.1% of the previous year's level.」
New-member acquisition and conversion of existing members into customers progressed, and annual sales at key managed stores with increased membership reached 105.1% of the previous year's level. - FY2020-Q3RestatedAnnual report
「We will also strengthen one-to-one marketing for Cox Members Club members to enhance the value of their membership and work to improve member loyalty.」
Continuing to promote stronger one-to-one marketing and loyalty initiatives aimed at enhancing the value of loyalty program members. - FY2020-Q2RestatedAnnual report
「We will also strengthen one-to-one marketing for Cox Members Club members to enhance the value of their membership and work to improve member loyalty.」
Continuing to promote one-to-one marketing and loyalty initiatives aimed at enhancing the value of loyalty program members. - FY2020-Q1AdvancedAnnual report
「To drive its transformation into a fashion technology company, the company formed a business partnership in May with スタンディングオベーション, which operates a closet app. It will work to improve the convenience of its official online store and provide new services to Cox Members Club members, with the aim of making customers’ purchasing activities more convenient and sustainable.」
Entered into a business partnership with a closet-app company to provide a new service for loyalty program members. - FY2019-Q3AdvancedAnnual report
「As a result of strengthening promotional activities, including in-store customer outreach and new-member campaigns, we acquired 38,000 new members in the third quarter, exceeding the target.」
In-store customer outreach and new-member campaigns generated 38,000 new members in the third quarter, exceeding the target. - FY2019-Q2AdvancedAnnual report
「We will increase Cox Members Club membership from 240,000 by a further 50,000 during the second half and improve customer loyalty through more targeted outreach to each customer.」
Based on membership of 240,000, the Company aims to add a further 50,000 members during the second half and improve customer loyalty through individualised outreach. - FY2019-Q1AdvancedAnnual report
「Membership in our Cox Members Club loyalty program exceeded 190,000 as of the end of May and has been growing steadily.」
Loyalty program membership increased from 150,000 at the end of March 2018 to 190,000 as of the end of May. - FY2018AdvancedAnnual report
「As part of our drive toward an omnichannel model, membership in the Cox Members Club loyalty program, revamped in June, exceeded 150,000 by the end of March 2018 and has been growing steadily. Going forward, while continuing to increase membership, we will advance one-to-one marketing based on customers' purchase histories.」
Membership in the loyalty program linking stores and the official online store exceeded 150,000, advancing one-to-one marketing using purchase histories. - FY2018-Q3AdvancedAnnual report
「Membership in the Cox Members Club loyalty program, revamped in June, exceeded 110,000 by the end of November and has been growing steadily. Going forward, while continuing to increase membership, we will advance one-to-one marketing based on customers' purchase histories.」
Membership exceeded 110,000 by the end of November, and the initiatives have expanded to one-to-one marketing using purchase histories. - FY2018-Q2AdvancedAnnual report
「Membership in the revamped Cox Members Club loyalty program, launched in June, exceeded 70,000 by the end of August and has been growing steadily. Going forward, we will continue to increase membership, achieve comprehensive customer management, engage in more targeted outreach to each customer and improve customer loyalty.」
Membership in the revamped loyalty program exceeded 70,000 by the end of August, indicating progress in customer management and customer loyalty initiatives. - FY2018-Q1First statedAnnual report
「In June, the company revamped its loyalty program, Cox Members Club. By linking points earned at its stores and official online store, it is improving customer convenience. It also aims to strengthen customer loyalty through more comprehensive customer management based on expanded registration data and more tailored approaches to individual customers.」
For the first time, describing an initiative to link loyalty points between stores and the official online store, with the aim of improving customer management through more complete registration data and increasing customer loyalty.