Growth in E-commerce Sales and Expansion of Sales Channels

「Under the “Expansion of e-commerce sales” initiative, we strengthened OMO, including the distribution of e-commerce coupons in stores, and worked to retain members by enhancing incentives. We also expanded collaboration with influencers, including the development of collaborative products and the use of social media-linked advertising, as a strategy to acquire new customers through social media. As a result of these initiatives, e-commerce sales were 114.2% of the level in the same period of the previous year, and accounted for 12.7% of total sales, an increase from the same period of the previous year.」

「これらの取組みの結果、EC売上高は前年同期比114.2％、売上構成比は12.7％となり、前年同期から上昇いたしました。」

「COX CO.,LTD.'s first-quarter results showed lower profit, as growth in e-commerce revenue was offset by weak store sales and a higher cost ratio.」

「These initiatives proved effective, lifting EC sales to 113.3% of the previous year's level.」

「To expand e-commerce sales, we strengthened new member acquisition through the member app and increased site visits, while using sales initiatives such as membership benefits to expand sales. These initiatives lifted e-commerce sales to 102.5% of the previous year.」

「We worked to increase sales by strengthening the acquisition of new members for our membership app and increasing site visits, while using sales initiatives such as enrollment benefits.」

「To expand e-commerce sales, we strengthened new member acquisition through the member app and increased site visits, while using sales initiatives such as membership benefits to expand sales. These initiatives lifted e-commerce sales to 104.6% of the previous year.」

「In DtoC, collaborative products with influencers, launched as a measure to acquire new customers through social media, were effective in both increasing brand awareness and expanding sales. In addition, web magazine tie-up initiatives described above contributed to sales of 119.0% of the previous year for the e-commerce-only brands notch., NONEED, and VENCE share style, while total e-commerce sales reached 109.0% of the previous year.」

「In DtoC, collaborative products with influencers, launched as a measure to acquire new customers through social media, have been effective in both increasing brand awareness and expanding sales. Sales of the e-commerce-only notch. brand have risen to 136.6% of the previous year.」

「As a result, e-commerce sales rose to 106.1% of the previous year.」

「At our own e-commerce site, we reviewed the member registration process to improve convenience and worked to increase member acquisition in stores. To strengthen DtoC, we continued securing and developing specialist personnel and expanded collaborative products with influencers whose sales have been performing well under the notch. brand. As a result, e-commerce sales rose to 106.2% of the previous year.」

「At its own e-commerce site, the company strengthened in-store member acquisition and reciprocal customer referrals with its own site, reviewed its web advertising, and strengthened its advertising offerings to further increase sales. To strengthen its DtoC business, it continued securing and developing specialized personnel. In particular, sales of collaboration products with influencers under the notch. brand have performed well. As a result, e-commerce sales grew to 108.6% of the prior-year level.」

「Meanwhile, to strengthen DtoC, we secured and developed specialist personnel, and merchandising reorganization centered on the notch. brand is progressing, with sales trending upward. On other companies' e-commerce sites, we reviewed the policy for initiatives by channel to improve profitability.」

「On other companies' e-commerce sites, we opened 5 brands, ikka, LBC, VENCE, notch, and NO NEED, on Qoo10, which offers a wide range of categories including fashion, cosmetics, and household appliances, and pursued further sales growth.」

「As part of its efforts to expand e-commerce sales, stronger in-store solicitation to acquire members of the company's Members Club has contributed to increased traffic to the official site. The company will improve its profit margin by expanding sales through the higher-margin official site.」

「To expand e-commerce sales, we held a launch party for sleeping.com, a DtoC brand proposing a new approach to sleep, in July, and began regular sales on our official e-commerce site and at limited ikka and LBC stores.」

「To expand e-commerce sales, we launched the new DtoC brand sleeping.com and began advance sales. As a sleep brand centered on fragrance, it is scheduled for regular sales on the e-commerce site this summer and at limited ikka and LBC stores.」

「To expand the e-commerce business, we sought to increase new member acquisition through stronger web advertising and strengthen DtoC brands, while securing and developing specialist personnel.」

「To expand e-commerce sales, the company worked to increase website visits by acquiring more new members through stronger web advertising and strengthening its DtoC brands.」

「To expand e-commerce sales, the company worked to increase website visits by expanding its store membership base, strengthening efforts to direct customers to the e-commerce site, and promoting store staff styling posts.」

「To expand e-commerce sales, the company launched Staff Start in March, strengthened efforts to direct Cox Members Club members to e-commerce, expanded products addressing lifestyle needs in addition to apparel, and worked to acquire new customers.」

「On 8 September, we opened MASK.com Yaesu Underground Mall, a temporary physical store for the mask-specialist e-commerce site, in the Yaesu Underground Mall at Tokyo Station. We subsequently opened temporary stores at Marui Yurakucho, Shinjuku Subnade, Terminals 1 and 2 of Haneda Airport, and Lachic in Nagoya Sakae, providing many customers with opportunities to enjoy choosing masks. The Cox Official Online Store was also renewed on 30 October and relaunched as TOKYO DESIGN CHANNEL, offering a site that is easier to browse, shop, and use than before.」

「We began advance sales of fashion masks on the official online store to meet customer needs, and also sold our masks through companies in the AEON Group, seeking to expand earnings.」

「During the first quarter of the current consolidated cumulative period, we focused on the e-commerce business because store operations were heavily restricted. In response to increased demand for masks following the spread of COVID-19, we offered advance sales on the official online store, beginning with reservations for Yawa Mask on 2 April, children's washable Pita Mask from 8 April, adult Pita Mask from 14 May, and Hiya Mask, designed for comfortable wear even in summer, from 1 June.」

「For advance-reservation sales, we began taking orders for outerwear in May and increased the number of customers adding items to their favorites, enabling the products to grow into hit products. E-commerce sales rose to 115.8% of the previous year. To expand official online sales, we centralized inventory to reduce lost sales opportunities and arranged for customers to purchase conveniently on any site. We also actively used social media and other channels to expand customer touchpoints.」

「In the third quarter, VENCE share style opened on the fashion e-commerce site SHOPLIST.com by CROOZ, expanding sales channels and seeking to increase brand awareness among customers. In anticipation of the consumption tax increase in October, we thoroughly promoted advance reservations across all brands, increasing sales of advance-reservation products. In addition, drawing on the success of influencer- and YouTuber-based promotions for the e-commerce-only No NEED brand, we conducted influencer-based promotions for ikka, which also produced results. E-commerce sales for the first 3 quarters remained firm at 117.1% of the previous year.」

「Regarding structural reform of the earnings model through the promotion and expansion of the e-commerce business, we strengthened the official online store. We built a scheme that allows all products to be sold on an advance-order basis and began using QR codes at some stores to direct customers to the official online store. E-commerce sales remained firm at 110.7% of the previous year.」

「Regarding structural reform of the earnings model through the promotion and expansion of the e-commerce business, we strengthened the official online store and built a scheme that allows all products to be sold on an advance-order basis. Sales have remained firm at 111.9% of the previous year.」

「At our own e-commerce site, we strengthened sales of e-commerce-only products and expanded advance orders, resulting in a significant increase in sales to 189.4% of the previous year. We will introduce new systems to improve the convenience of our own e-commerce site. In December, we began introducing Virtusize, a system that allows customers to easily compare product sizes online.」

「The e-commerce-only notch. brand also celebrated its first anniversary. By analyzing target customers and expanding the product lineup, sales have continued to perform well at 178.4% of the previous year.」

「In particular, the official online store benefited from expanding its product lineup, including e-commerce-only products, with sales rising significantly to 163.4% of the previous year. As a result, e-commerce sales increased to 123.2% of the previous year.」

「In particular, the official online store benefited from promotional initiatives targeting Cox Members Club members and cross-referrals with stores, as well as the expanded selection of e-commerce-only products, with sales rising significantly to 143.3% of the previous year. … We also opened the new e-commerce-only notch. brand on ZOZOTOWN, where sales have continued to perform well. In addition, we opened ikka kids on the children's fashion e-commerce site smarby, and ikka, Lbc with Life, and VENCE share style on Lumine's e-commerce site iLUMINE. As a result, e-commerce sales rose to 106.2% of the previous year, while profit also improved from the previous year.」

「In particular, the official online store benefited from promotional initiatives targeting Cox Members Club members and cross-referrals with stores, as well as the expanded selection of e-commerce-only products, with sales rising significantly to 146.4% of the previous year. … In May, we opened the new e-commerce-only notch. brand on the fashion e-commerce site ZOZOTOWN, where sales have continued to perform well. In September, we opened ikka kids on the children's fashion e-commerce site smarby, and in November we opened ikka, LBC, and VENCE EXCHANGE on Lumine's e-commerce site iLUMINE. As a result, e-commerce sales increased to 111.6% of the previous year.」

「In particular, the official online store benefited from expanding its selection of e-commerce-only products, with sales rising significantly to 156.6% of the previous year. … In May, we opened the new e-commerce-only brand notch. on ZOZOTOWN, one of Japan's largest fashion e-commerce sites, and it got off to a strong start well above the plan. As a result, e-commerce sales rose to 117.2% of the previous year.」

「To expand e-commerce sales, we strengthened e-commerce-specific initiatives, including sales of priority products that performed well in the previous fiscal year, e-commerce-only products, and advance-reservation products. In particular, the official online store benefited from expanding its selection of e-commerce-only products, with sales rising significantly to 160.1% of the previous year. In May, we opened the e-commerce-only notch. brand on ZOZOTOWN, one of Japan's largest fashion e-commerce sites, and it got off to a strong start that exceeded the plan. As a result, e-commerce sales increased to 125.8% of the previous year.」

「Although the first quarter was challenging, sales gradually recovered from the second quarter onward as a result of promotional measures, including reviewing the product lineup and conducting time-limited and coupon sales on major third-party sites. Sales reached 107.9% of the previous year.」

「Although the first quarter was challenging, sales gradually recovered from the second quarter onward as a result of promotional measures, including reviewing the product lineup and conducting time-limited and coupon sales on major third-party sites. Sales for the first 3 quarters reached 103.5% of the previous year.」

「Although the first quarter was challenging, sales gradually recovered in the second quarter as a result of promotional measures, including reviewing the product lineup and conducting time-limited and coupon sales on major third-party sites. First-half sales exceeded the previous year.」

「In e-commerce, we expanded our product lineup, worked on selling limited-edition products, and expanded our sales channels. In April, we opened Cox Online Shop Rakuten Ichiba Store on Rakuten Ichiba, the online shopping mall operated by Rakuten, Inc., offering all of our brands. Also in April, we opened LBC and VENCE EXCHANGE on the Marui Web Channel. Together with ikka, which had opened there earlier in February, all 3 brands were now available.」