Promoting Digitalization

「Under the “Expansion of e-commerce sales” initiative, we strengthened OMO, including the distribution of e-commerce coupons in stores, and worked to retain members by enhancing incentives. We also expanded collaboration with influencers, including the development of collaborative products and the use of social media-linked advertising, as a strategy to acquire new customers through social media. As a result of these initiatives, e-commerce sales were 114.2% of the level in the same period of the previous year, and accounted for 12.7% of total sales, an increase from the same period of the previous year.」

「As a measure to acquire new customers through social media, we actively conducted influencer-based promotional activities for the core brands ikka, LBC, and notch. In particular, LBC sales rose significantly to 122.7% of the previous year. These initiatives lifted e-commerce sales to 102.5% of the previous year.」

「As a new customer acquisition initiative through social media, we actively conducted influencer-based PR activities for our core brands ikka, LBC and notch., with LBC in particular recording substantial growth, with sales reaching 122.7% of the previous year's level. These initiatives lifted EC sales to 102.5% of the previous year's level.」

「As a measure to acquire new customers through social media, we expanded our ongoing collaboration with influencers for the DtoC notch. brand to other brands, while also actively conducting influencer-based promotional activities for the core brands ikka and LBC. These initiatives lifted e-commerce sales to 104.6% of the previous year.」

「Under the initiative to expand e-commerce sales through improved operations and stronger DtoC capabilities, we renewed the Cox Members Club member app in April to strengthen our own e-commerce site. As a result of continuing to increase member acquisition in stores and enhancing member benefits in the app, sales through our own e-commerce site rose to 114.9% of the previous year.」

「Under the initiative to expand e-commerce sales through improved operations and stronger DtoC capabilities, we renewed the member app to strengthen our own e-commerce site. As a result of continuing to increase member acquisition in stores and enhancing member benefits in the app, the number of app members reached 133.8% of the previous year. In DtoC, collaborative products with influencers, launched as a measure to acquire new customers through social media, have been effective in both increasing brand awareness and expanding sales. Sales of the e-commerce-only notch. brand rose to 136.6% of the previous year.」

「Under the initiative to expand e-commerce sales through improved operations and stronger DtoC capabilities, we renewed the member app in April to strengthen our own e-commerce site. By continuing to increase member acquisition in stores and enhancing member benefits in the app, we sought to increase visits, the number of purchasers, and the active rate per user, thereby expanding sales. In DtoC, collaborative products with influencers, launched in the previous fiscal year as a measure to acquire new customers through social media, have been effective in both increasing brand awareness and expanding sales. As a result, e-commerce sales rose to 106.1% of the previous year.」

「At our own e-commerce site, we reviewed the member registration process to improve convenience and worked to increase member acquisition in stores. To strengthen DtoC, we continued securing and developing specialist personnel and expanded collaborative products with influencers whose sales have been performing well under the notch. brand. As a result, e-commerce sales rose to 106.2% of the previous year.」

「At its own e-commerce site, the company strengthened in-store member acquisition and reciprocal customer referrals with its own site, reviewed its web advertising, and strengthened its advertising offerings to further increase sales. To strengthen its DtoC business, it continued securing and developing specialized personnel. In particular, sales of collaboration products with influencers under the notch. brand have performed well. As a result, e-commerce sales grew to 108.6% of the prior-year level.」

「At its own e-commerce site, the company began improving convenience, analyzed response data to expand the use of marketing automation tools, and redesigned the ikka brand page to reflect purchaser attributes, working to further increase sales.」

「To strengthen the operating foundation of its own e-commerce site, the company is considering convenience improvements based on an assessment by an external consultant. It is also strengthening and improving its marketing automation tools to expand sales to its own members through email newsletters.」

「As part of its efforts to expand e-commerce sales, stronger in-store solicitation to acquire members of the company's Members Club has contributed to increased traffic to the official site. The company will improve its profit margin by expanding sales through the higher-margin official site.」

「For its existing brands, the company is working to improve its operating structure and raise operating profit margins at each store location.」

「As its fourth initiative, the company worked to expand the e-commerce business by increasing new-member acquisition through stronger web advertising, strengthening DtoC brands, and securing and developing specialized personnel. It also redesigned the official app to promote membership and introduced COINs to drive traffic to and repeat visits to the official app.」

「To expand e-commerce sales, the company worked to increase website visits by acquiring more new members through stronger web advertising and strengthening its DtoC brands.」

「To expand e-commerce sales, the company worked to increase website visits by expanding its store membership base, strengthening efforts to direct customers to the e-commerce site, and promoting store staff styling posts.」

「To expand e-commerce sales, the company launched Staff Start in March, strengthened efforts to direct Cox Members Club members to e-commerce, expanded products addressing lifestyle needs in addition to apparel, and worked to acquire new customers.」

「On 30 October, the Cox Official Online Store was relaunched as TOKYO DESIGN CHANNEL, becoming a more accessible, easier-to-use, and more convenient site than before.」

「The company is working to establish stable profitability by shifting investment toward fashion technology, reforming the earnings structure of existing businesses, and promoting and expanding the e-commerce business.」

「From market analysis through production, the company revised its planning and development process based on quantitatively visualized trend forecasts generated by AIMD, an AI-based solution, and directly reflected market trends and customer needs in its products.」

「Across the process from market analysis to marketing, the company's core activities, it is pursuing higher full-price sell-through and a lower product procurement cost ratio by digitally transforming and integrating brand management end to end.」

「Regarding the expansion and promotion of the e-commerce business, the company worked to increase the membership of its Cox Members Club points program in order to promote an omnichannel model. As a result of strengthening in-store promotions, including staff outreach and new-member campaigns, it acquired 38,000 new members in the third quarter, exceeding its target. At its own e-commerce site, the company strengthened sales of online-exclusive products and expanded advance orders, with sales growing substantially to 189.4% of the prior-year level.」

「With regard to promoting digitalization, e-commerce sales grew to 129.9% of the prior-year level after the company strengthened e-commerce-specific initiatives, including promoting key products, expanding online-exclusive products, and selling advance-order products.」

「The company will also use digital media such as social media and shop blogs to encourage reciprocal customer referrals between its online and physical stores through product information and staff styling suggestions.」

「In particular, official online store sales grew substantially to 146.4% of the prior-year level, supported by expanded promotions for Cox Members Club members, efforts to direct customers between the online store and physical stores, and an expanded range of online-exclusive products.」

「With regard to promoting digitalization, the company is focusing on expanding e-commerce sales and promoting an omnichannel model.」

「With regard to promoting digitalization, the company is focusing on expanding e-commerce sales and promoting an omnichannel model.」

「With regard to promoting digitalization, the company is focusing on expanding e-commerce sales and promoting an omnichannel model.」

「With regard to promoting digitalization, the company is focusing on expanding e-commerce sales and promoting an omnichannel model.」