Omnichannel integration through reciprocal customer referrals between online channels and stores

「Under the “Expansion of e-commerce sales” initiative, we strengthened OMO, including the distribution of e-commerce coupons in stores, and worked to retain members by enhancing incentives. We also expanded collaboration with influencers, including the development of collaborative products and the use of social media-linked advertising, as a strategy to acquire new customers through social media.」

「In operating its own e-commerce site, the company will seek sales growth by strengthening OMO initiatives, including distributing e-commerce coupons in stores, and revamping its loyalty program.」

「In April, the company revamped the Cox Members Club member app to strengthen its own e-commerce site. As a result of continuing to strengthen in-store member acquisition and enhancing member benefits in the app, sales on its own e-commerce site increased to 114.9% of the previous year’s level.」

「The company revamped its loyalty-member app to strengthen its own e-commerce site. As a result of continuing to strengthen in-store member acquisition and enhancing member benefits in the app, the number of app members reached 133.8% of the level a year earlier.」

「In April, the company revamped its loyalty-member app to strengthen its own e-commerce site. By continuing to strengthen in-store member acquisition and enhancing member benefits in the app, it worked to increase visits, purchasers and the active rate per user, thereby expanding sales.」

「For its own e-commerce site, the company reviewed the member-registration process to improve convenience and worked to strengthen member acquisition in stores.」

「For its own e-commerce site, the company worked to expand sales by strengthening in-store member acquisition, driving traffic in both directions between its stores and website, reviewing its web advertising and enhancing its advertising offerings.」

「As part of its sales strategy reform, the company strengthened full-price sales, centred on the tie-up products described above, extended the validity period of coupons encouraging repeat visits and worked to acquire new members.」

「The company is also strengthening in-store member acquisition and driving traffic to its own website.」

「As part of its efforts to expand e-commerce sales, stronger in-store recruitment of members for the company’s Members Club has contributed to an increase in visits to its official website.」

「The company worked to increase visits to its e-commerce site by expanding its store membership base, strengthening initiatives to drive traffic to the e-commerce site and promoting posts featuring staff styling recommendations.」

「To expand e-commerce sales, the company launched Staff Start in March, strengthened efforts to direct Cox Members Club members to e-commerce, expanded products addressing lifestyle needs in addition to apparel, and worked to acquire new customers.」

「On 8 September, the company opened MASK.com Yaesu Underground Mall, a fashion-mask specialty store, for a limited time as a physical store for its mask-specialty e-commerce site in the Yaesu Underground Mall at Tokyo Station. It subsequently opened limited-time stores at Marui Yurakucho, Shinjuku Subnade, Haneda Airport Terminals 1 and 2, and LACHIC in Nagoya Sakae, providing many customers with opportunities to enjoy choosing masks.」

「The company implemented initiatives to expand earnings by offering products suited to stay-at-home demand and teleworking, as well as launching fashion masks, and by driving traffic between its physical stores and e-commerce site.」

「The company will transform its website into a place where customers can engage with fashion more conveniently, enjoyably and stylishly by connecting its stores seamlessly with its official website.」

「From the fourth quarter onward, the company will advance its omnichannel strategy using QR codes to connect its physical stores seamlessly with its official online store. It will also expand the introduction of web-based customer service and initiatives with a closet app to improve the customer experience in e-commerce, thereby seeking further sales growth while continuing to take on new businesses aimed at changing its earnings structure.」

「From the second half onward, the company will advance its omnichannel strategy using QR codes to connect its physical stores seamlessly with its official online store. It will also introduce web-based customer service and pursue new initiatives with a closet app to improve the customer experience in e-commerce, thereby seeking further sales growth while continuing to take on new businesses aimed at changing its earnings structure.」

「To drive its transformation into a fashion technology company, the company formed a business partnership in May with スタンディングオベーション, which operates a closet app. It will work to improve the convenience of its official online store and provide new services to Cox Members Club members, with the aim of making customers’ purchasing activities more convenient and sustainable.」

「In addition, efforts to acquire members of the company’s Cox Members Club loyalty program in support of its omnichannel strategy brought membership to more than 240,000 as of the end of August 2018. In the second half, the company will pursue company-wide promotions and other initiatives to create a more convenient and accessible shopping environment for customers.」

「As part of its omnichannel strategy, membership in the Cox Members Club loyalty program, revamped in June, exceeded 150,000 by the end of March 2018 and continues to grow steadily. The company will continue increasing membership and advance one-to-one marketing based on customers’ purchase histories. It will also use digital media such as social media and its shop blog to drive traffic between its online and physical stores through product information and staff styling recommendations.」

「In particular, official online store sales grew substantially to 146.4% of the prior-year level, supported by expanded promotions for Cox Members Club members, efforts to direct customers between the online store and physical stores, and an expanded range of online-exclusive products.」

「The number of members in the Cox Members Club loyalty program, revamped in June, exceeded 70,000 by the end of August and continues to grow steadily. The company will continue increasing membership, while implementing comprehensive customer management, making more tailored approaches to individual customers and improving customer loyalty.」

「In June, the company revamped its loyalty program, Cox Members Club. By linking points earned at its stores and official online store, it is improving customer convenience. It also aims to strengthen customer loyalty through more comprehensive customer management based on expanded registration data and more tailored approaches to individual customers.」

「In October, the company revamped its website, improved the browsing experience for the growing number of smartphone users, introduced convenience-store payments and took other steps to improve usability. It will continue advancing its omnichannel strategy, including driving traffic between its online and physical stores through its shop blog and staff styling recommendations.」

「In October, the company revamped its website, improved the browsing experience for the growing number of smartphone users, introduced convenience-store payments and took other steps to improve usability.」

「To promote omnichannel integration, we renewed the shop blog in April. This enabled customers to move from the shop blog to product pages on our own site and purchase products directly, improving usability. We will continue advancing omnichannel integration, including cross-referrals between online and stores through the shop blog and staff styling recommendations.」

「To promote omnichannel integration, we renewed the shop blog in April. This enabled customers to move from the shop blog to product pages on our own site and purchase products directly, improving usability. We will continue advancing omnichannel integration, including cross-referrals between online and stores through the shop blog and staff styling recommendations.」