Strengthening promotions through events and social contribution activities

「In addition to developing magazine tie-in promotions and strengthening sales of priority products, we worked to enhance sales capabilities by implementing training initiatives to improve customer service.」

「Magazine tie-up campaigns with prominent talents also continued from the previous consolidated fiscal year, with a total of 3 campaigns for women's merchandise and 2 for men's merchandise, advancing initiatives to strengthen brand communications and expand sales.」

「In addition, we conducted magazine tie-in promotions featuring well-known talent 6 times in total for women's products and 2 times in total for men's products, advancing measures to strengthen brand communications and expand sales.」

「We advanced initiatives to strengthen brand communications and expand sales by conducting magazine tie-up campaigns featuring prominent talents a total of 6 times for women's merchandise and 2 times for men's merchandise.」

「In addition, continuing from the previous consolidated fiscal year, we conducted magazine tie-in promotions featuring well-known talent 3 times in total for women's products (March, April, and May) and 2 times in total for men's products (March and April, 1 more than the previous year), advancing measures to strengthen brand communications and expand sales.」

「In addition, during the fourth quarter, we conducted tie-in promotions in online magazine media for the LBC and DtoC brands as well.」

「Under "improving gross margin through stronger brand power and merchandising reform," we conducted 3 magazine tie-in promotions featuring well-known talent, in March, April, and May, as in the cumulative first quarter of the previous fiscal year. We also expanded the initiative to men's products in March, advancing measures to strengthen brand communications and expand sales.」

「During the current consolidated fiscal year, we achieved more than 300 new hires during the year. During the current consolidated fiscal year, we began using polyester bags made from 100% recycled materials.」

「Under "improving gross margin through stronger brand power and merchandising reform," we conducted 3 magazine tie-in promotions in the first half and additional promotions in October and November as measures to strengthen brand communications and expand sales during the peak period for full-price products.」

「Under "improving gross margin through stronger brand power and merchandising reform," as part of measures to strengthen and expand brand communications, we added May, the Golden Week period, to the magazine tie-in promotions that had produced results in the previous consolidated fiscal year, conducting 3 in total during the current fiscal year.」

「Under "improving gross margin through stronger brand power and merchandising reform," we increased the number of magazine tie-in promotions featuring well-known talent, which had produced results in the previous consolidated fiscal year, and conducted 3 in total in March, April, and May.」

「During the current consolidated fiscal year, we conducted activities centered on 3 types of "making."」

「During the cumulative third quarter of the current consolidated fiscal year, following the first half, we conducted magazine tie-in promotions for 2 consecutive months, October and November, to raise awareness and expand sales during the peak sales period for full-price products.」

「As a company-wide initiative, we placed magazine advertisements featuring well-known talent to raise awareness of the company during the peak sales period for full-price products.」

「As a company-wide initiative, we placed magazine advertisements featuring well-known talent in March and April to raise awareness of the company during the peak sales period for full-price products.」

「In March, we endorsed the Forestry Agency's Wood Change Project, which promotes incorporating Japanese wood into everyday life, and launched WOOD WORK LAB. at ikka and LBC as an initiative to expand the use of domestically produced timber.」

「During the cumulative third quarter of the current consolidated fiscal year, we placed magazine advertisements featuring well-known talent in October and November to raise awareness of our products and attract new customer segments.」

「In response to the COVID-19 pandemic, we launched the "Cheer Up Japan Project" to help people and businesses facing difficulties or uncertainty regain their spirits through the power of fashion. The first initiative was the sale of fashion masks. The second was the sale of artist merchandise after events were canceled and opportunities for activities declined because of requests for voluntary restraint. The third was the sale of "Hiya Masks" made with a cool-touch material comfortable to wear even in summer. The fourth was the commercialization of "Gachapin and Mukku" masks through a collaboration with AEON Entertainment Co., Ltd., which operates AEON Cinema.」

「The SDGs Committee will advance initiatives under 3 major pillars: decent work, community development, and environmental conservation.」

「During the cumulative third quarter of the current consolidated fiscal year, we participated in the Green Down Project and, through our major brand ikka, conducted a down collection campaign at stores to collect unwanted down products in addition to selling products, promoting recycling together with customers. Through ikka, we also sold 2 boys' and 2 girls' products as support items for the Gold Ribbon campaign, which communicates to customers through products the importance of raising awareness and understanding of the current situation surrounding childhood cancer, an initiative we have continued since 2014.」

「During the cumulative second quarter of the current consolidated fiscal year, we conducted a down collection campaign to promote the use of recycled down, launched products supporting the Blue Ocean Project, and launched original products for the Tohoku Cotton Project. This fiscal year, we are also focusing on launching environmentally friendly products, and VENCE share style launched denim made using surplus fabric from production facilities.」

「By advancing our efforts related to the SDGs (*), which form the foundation of these activities, we will work with customers to create a better future through fashion and pursue sustainable business management.」

「With regard to strengthening promotion, we have begun integrated merchandising and sales initiatives using Black Friday and secret sale events for members of the Cox Members Club. As part of our SDG (Sustainable Development Goals) initiatives, we also sold down jackets made with environmentally friendly Green Down through ikka.」

「With regard to strengthening promotion, we will increase exposure by taking on product planning and initiatives that make use of events, expand touchpoints with customers, and raise brand awareness. We will also expand our social contribution activities and advance our efforts toward the SDGs (Sustainable Development Goals), creating more opportunities than ever for people to learn about these activities.」