Creating New Customer Segments Through a New Brand

「As a strategy to acquire new customers through social media, we expanded collaboration with influencers, including the development of collaborative products and the use of social media-linked advertising. As a result of these initiatives, e-commerce sales were 114.2% of the level in the same period of the previous year, and accounted for 12.7% of total sales, an increase from the same period of the previous year.」

「As a new customer acquisition initiative through social media, we expanded collaboration with influencers, including joint product development and the use of social media-linked advertising.」

「As a strategy for acquiring new customers through social media, the Company actively conducted influencer-based PR activities for its core brands ikka, LBC, and notch. In particular, LBC sales rose significantly to 122.7% of the previous year's level.」

「We actively conducted influencer-based PR activities for our core brands ikka, LBC and notch., with LBC in particular recording substantial growth, with sales reaching 122.7% of the previous year's level.」

「As a strategy for acquiring new customers through social media, the Company expanded its ongoing collaboration with influencers under the direct-to-consumer brand notch. to other brands, while also actively conducting influencer-based PR activities for its core brands ikka and LBC.」

「In DtoC, collaborative products with influencers, launched as a measure to acquire new customers through social media, were effective in both increasing brand awareness and expanding sales. In addition, web magazine tie-up initiatives described above contributed to sales of 119.0% of the previous year for the e-commerce-only brands notch., NONEED, and VENCE share style, while total e-commerce sales reached 109.0% of the previous year.」

「In DtoC, collaborative products with influencers, launched as a measure to acquire new customers through social media, have been effective in both increasing brand awareness and expanding sales. Sales of the e-commerce-only notch. brand have risen to 136.6% of the previous year.」

「For direct-to-consumer operations, collaboration products with influencers, launched in the previous consolidated fiscal year as a strategy for acquiring new customers through social media, have proved effective in both increasing brand awareness and expanding sales. As a result, e-commerce sales reached 106.1% of the previous year's level.」

「As part of its efforts to strengthen direct-to-consumer operations, the Company continues to secure and develop specialized personnel and has expanded collaboration products with influencers under the notch. brand, where sales have been strong. As a result, e-commerce sales reached 106.2% of the previous year's level.」

「As part of its efforts to strengthen direct-to-consumer operations, the Company continues to secure and develop specialized personnel. Sales of collaboration products with influencers under the notch. brand have been strong.」

「Meanwhile, as part of efforts to strengthen direct-to-consumer operations, the Company has worked to secure and develop specialized personnel, and merchandising reorganization centered on the notch. brand is progressing, with sales trending upward.」

「To expand e-commerce sales, we held a launch party for sleeping.com, a DtoC brand proposing a new approach to sleep, in July, and began regular sales on our official e-commerce site and at limited ikka and LBC stores.」

「To expand e-commerce sales, we launched the new DtoC brand sleeping.com and began advance sales. As a sleep brand centered on fragrance, it is scheduled for regular sales on the e-commerce site this summer and at limited ikka and LBC stores.」

「In addition to its existing brands, the Company will develop and launch a new sleep-support brand and expand it.」

「To expand e-commerce sales, the company worked to increase website visits by acquiring more new members through stronger web advertising and strengthening its DtoC brands.」

「As another new initiative, the Company launched an EC-only brand and took on the challenge of online ultra-fast fashion.」

「As another new challenge, the Company launched its third EC-only brand of the fiscal year, “Candy Beans,” in July. The EC-only brands have performed steadily, while sales of “No NEED” have been particularly strong, as promotional activities using influencers and YouTubers have proved effective.」

「As a new challenge, the Company launched the new gender-free brand “8marbull” in April, using gender neutrality as its key concept, and in May launched “NO NEED” as an online-only brand targeting men from the digital-native generation. Sales have remained firm, and the Company will continue developing brands for new customer segments.」