Conversion to Lbc with Life and Expansion of the Customer Base
First written in FY2017-Q1. 4 of 8 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2021-Q3.
1 other company's latest entry also says "Advanced".
- FY2021-Q3AdvancedAnnual report
「The LBC Gran Emio Tokorozawa store, the first store to implement the LBC brand relaunch, stocked a wide range of new products not previously offered, including products evoking time spent at home in line with new lifestyles and outdoor-related products.」
In addition to reforming the traditional LBC format, the company opened its first rebranded store and introduced products for new lifestyles and outdoor products. - FY2019-Q2AdvancedAnnual report
「In the LBC business, the company strengthened gifts as part of its expansion of lifestyle goods less affected by temperature, and began offering gender-neutral products such as watches and insulated bottles. This broadened the customer base and provided an opportunity to attract new customers.」
LBC strengthened lifestyle goods and gifts less affected by temperature and introduced gender-neutral products. The company explained that this helped broaden the customer base and attract new customers. - FY2019-Q1AdvancedAnnual report
「Although the rate of price changes for apparel was reduced by 4.6 percentage points from the prior year, weak sales prevented an improvement in the gross profit margin.」
LBC reduced the rate of price changes for apparel by 4.6 percentage points, but weak sales prevented an improvement in the gross profit margin. - FY2018ReframedAnnual report
「LBC is working to establish a lifestyle-goods format by expanding its lifestyle-goods offering, reducing price changes for apparel, and improving its gross profit margin. It is reforming existing stores around highly efficient station-front locations and will strengthen e-commerce.」
The focus has been refocused from the previous explanation centered on expanding Lbc with Life's customer base and store network to LBC's profitability improvement measures, centered on establishing a lifestyle-goods format, highly efficient station-front stores, reforming existing stores, and strengthening e-commerce. - FY2017RestatedAnnual report
「Lbc with Life has reached 10 locations, including 1 online store. It has maintained sales per tsubo at approximately 1.5 times the level of existing LBC stores.」
The annual report reconfirms Lbc with Life's 10-location footprint and its sales per tsubo relative to existing LBC stores. - FY2017-Q3RestatedAnnual report
「Lbc with Life has reached 10 locations, including 1 online store. It has maintained sales per tsubo at approximately 1.6 times the level of existing LBC stores.」
The company reconfirmed the 10-location footprint of Lbc with Life and sales per tsubo at approximately 1.6 times the level of existing LBC stores. - FY2017-Q2AdvancedAnnual report
「The company newly opened the Ecute Tachikawa store in August, bringing Lbc with Life to 10 locations as of the end of the second quarter, including 1 online store. Lbc with Life has maintained sales per tsubo at approximately 1.6 times the level of existing LBC stores.」
The new store opening increased the number of locations from 9 at the end of the first quarter to 10, with sales per tsubo approximately 1.6 times those of existing LBC stores. - FY2017-Q1First statedAnnual report
「LBC is expanding its new store format, Lbc with Life, which revised its target customers from women in their 30s to new couples and new families in their 30s and 40s. As of the end of the first quarter, Lbc with Life had 9 locations, including 1 online store.」
The company revised its traditional target customer base and expanded the new store format to 9 locations as of the end of the first quarter.