Communicating cultural value and attracting customers through events and public relations

「By preserving and using part of Yasaka Kaikan, which has long been cherished as a symbol of the Gion district, we have carried forward its accumulated history while welcoming customers from Japan and overseas with the highest level of service.」

「The Imperial Hotel Group will celebrate its 135th anniversary in November 2025 and the 30th anniversary of the opening of Imperial Hotel Osaka in March 2026. On 5 March 2026, Imperial Hotel Kyoto, the group's first new hotel in 30 years, opened.」

「As the company marked the 135th anniversary of its opening, it developed and sold various products to increase visitor numbers, while accurately capturing tourism demand associated with Expo 2025 Osaka, Kansai to increase sales.」

「The restaurant was also renovated to mark the 65th anniversary of the opening of Imperial Viking Sal. In addition to French cuisine, Japanese and Chinese cuisine were newly added to the menu, enhancing the product offering by further developing the concept of “enjoying as much of whatever you like as you like.”」

「In addition to selling various products commemorating the 130th anniversary of the opening celebrated last November」

「In addition, from November, in preparation for the 130th anniversary of the opening this year, we adopted the slogan “More Imperial than ever” and worked to increase customer traffic and further enhance brand strength by selling various commemorative products and holding events.」

「Including the launch of a wide range of commemorative events and the sale of various products marking the 130th anniversary of the opening in November this year」

「In conjunction with the opening of Tokyo Midtown Hibiya, we held various topical events, including community-linked events and events commemorating the 60th anniversary of the opening of Imperial Viking Sal, and worked to increase customer traffic and further enhance brand strength.」

「In addition, we held various topical events, including community-linked events held in conjunction with the opening of Tokyo Midtown Hibiya and events commemorating the 60th anniversary of the opening of Imperial Viking Sal, and worked to increase customer traffic and further enhance brand strength.」

「Against this backdrop, the Group devoted its full efforts to increasing customer traffic and sales by holding topical events such as the “Viking” 60th Anniversary Special Events, overseas-related and seasonal events, and by actively pursuing effective community-linked public relations activities prompted by the opening of Tokyo Midtown Hibiya, with the entire Group working together.」

「We actively pursued topical programs and product development, including events and product sales commemorating the 150th anniversary of Frank Lloyd Wright's birth and a wide range of foreign-themed events held jointly with the partner hotel Halekulani and embassies of various countries, and worked to increase visitor numbers and sales. In addition, to broadly communicate the history and traditions inherited by our group both in Japan and overseas, we established a permanent exhibition space, Imperial Times, on the first floor of the main building, among other initiatives,」

「We actively held topical programs such as the 150th anniversary of Frank Lloyd Wright's birth and overseas-related events such as a British Fair,」

「We actively held various events, including topical programs such as the 150th anniversary of Frank Lloyd Wright's birth and events commemorating the 100th anniversary of the founding of the partner hotel Halekulani, and worked to maximize visitor numbers and sales.」

「Against this backdrop, our group held topical programs such as the 150th anniversary of Frank Lloyd Wright's birth, overseas-related events, and seasonal events, while working as one group to maximize visitor numbers and sales by establishing a permanent exhibition space, Imperial Times, on the first floor of the main building at the head office hotel to introduce the hotel's history.」

「In addition to various events showcasing traditional and cultural value, including The Imperial Opera, now in its 10th year, and the well-received Imperial Hotel Art Festival, we held innovative foreign-themed events jointly with renowned overseas hotels and embassies of various countries, while vigorously promoting public relations activities targeting overseas media,」

「Our group actively held innovative foreign-themed and seasonal events, while promoting sales of products commemorating the 45th anniversary of the opening of Gargantua, the hotel shop at our head office, and worked as one group to maximize visitor numbers and sales.」

「We worked to increase sales by planning and holding innovative foreign-themed events jointly with renowned overseas hotels and embassies in Japan, while actively conducting public relations activities targeting overseas media.」

「We worked to expand sales by actively holding overseas-related events and various events showcasing the cultural value of Japan, while conducting effective public relations activities.」

「We will vigorously hold overseas-related events and various events showcasing the cultural value of Japan, while conducting effective public relations activities, to increase visitor numbers and enhance brand strength.」