Fluctuations in Senbonmatsu Farm visitor numbers due to consumer preferences, economic conditions, weather and other factors

「Many customers have continued to visit and enjoy the farm's expansive scenery and other features.」

「In addition to actively holding various events in cooperation with the local community and disseminating information through social media and other channels, the facility also attracted considerable media attention, resulting in revenue of approximately 1.4 times the year-earlier level.」

「In addition to actively holding various events in cooperation with the local community and disseminating information through social media and other channels, the facility also attracted considerable media attention, resulting in revenue of approximately 1.4 times the year-earlier level.」

「In addition to focusing on holding various events and disseminating information through SNS and other channels, the fact that the facilities attracted attention in various media also contributed to a substantial increase in visitor numbers, and revenue increased to approximately 1.5 times the previous period.」

「The effects of opening campaigns and events, as well as visits by many customers returning from ski tours, contributed to steady growth in visitor numbers and higher revenue year on year.」

「Visitor numbers exceeded the previous period and recovered to approximately 90% of the level in the September 2019 fiscal year, before the spread of COVID-19, resulting in higher revenue than in the previous period.」

「As COVID-19 moved toward containment, visitor numbers at the tourism facilities exceeded the same period of the previous year due to the continued promotion of the farm through various media and the effects of the nationwide travel support program, among other factors.」

「Although the impact of COVID-19 continued, visitor numbers at the tourism facilities exceeded the same period of the previous year due to the effects of farm promotions through various media and the nationwide travel support program, among other factors.」

「Although the difficult environment caused by the impact of COVID-19 continued, visitor numbers at the tourism facilities gradually recovered in the second half as society as a whole moved toward living with COVID-19.」

「As the impact of COVID-19 continued to create an uncertain outlook, visitor numbers at the tourism facilities fell below the same period of the previous year, resulting in lower revenue year on year.」

「Although the difficult environment caused by the impact of COVID-19 continued, visitor numbers at the tourism facilities fell below the previous period, resulting in lower revenue than in the previous period.」

「As a result, visitor numbers at the tourism facilities gradually recovered from April onward, and revenue increased year on year.」

「However, as the spread of COVID-19 remained unresolved and the state of emergency in the Tokyo metropolitan area was extended through March, revenue at the tourism facilities declined year on year as visitor numbers fell approximately 40% below the same period of the previous year.」

「While the spread of COVID-19 remained unresolved, visitor numbers fell below the same period of the previous year, although」

「Visitor numbers were substantially lower than in the previous period, as they were significantly affected by unfavorable weather from October through November and the spread of COVID-19 from late February, although they gradually recovered toward summer.」

「However, in addition to unfavorable weather from October through November, the spread of COVID-19 from late February caused visitor numbers to decline substantially year on year. The Direct Sales Services segment, including the dining, retail and amusement operations, remained closed through 10 May after the declaration of a state of emergency, and subsequently operated on reduced hours to prevent infections, resulting in a substantial year-on-year decline in revenue.」

「However, visitor numbers declined by approximately 10% year on year due to unfavorable weather from October through November and a decrease in group customers resulting from the impact of the COVID-19 pandemic from late February through March.」

「However, there were many weekends with unfavorable weather from October through November, causing visitor numbers to fall below the same period of the previous year and sales in the Direct Sales Services segment, including the dining, retail and amusement operations, to decline year on year.」

「Favorable weather also contributed to visitor numbers exceeding the same period of the previous year, while sales in the Direct Sales Services segment, including the dining, retail and amusement operations, increased year on year.」

「Favorable weather also contributed to visitor numbers exceeding the same period of the previous year, while sales in the Direct Sales Services segment, including the dining, retail and amusement operations, increased year on year.」

「Favorable weather also contributed to visitor numbers exceeding the same period of the previous year, while sales in the Direct Sales Services segment, including the dining, retail and amusement operations, increased year on year.」

「The Direct Sales Services segment refined its plans for seasonal events and worked to attract visitors by strengthening cooperation with travel agencies and increasing media exposure. However, unfavorable weather, including prolonged rain and direct hits from typhoons in early autumn, below-normal temperatures and heavy snowfall in winter, and extreme summer heat, caused visitor numbers to fall below the previous period, resulting in lower revenue than in the previous period, mainly due to declines in revenue from the retail and restaurant operations.」

「The Direct Sales Services segment refined its plans for seasonal events and worked to attract visitors by strengthening cooperation with travel agencies, but unfavorable weather, including prolonged rain and direct hits from typhoons in early autumn, as well as below-normal temperatures and heavy snowfall in winter, weighed on visitor numbers. Although the segment worked to recover through stronger cooperation with travel agencies centered on the JR "Tochigi Destination Campaign" in spring, visitor numbers remained below the same period of the previous year.」

「The Direct Sales Services segment refined its plans for seasonal events that had been well received since the previous year and worked to strengthen cooperation with travel agencies. However, visitor numbers declined mainly because tourists to the Nasu and Shiobara areas decreased due to prolonged rain in early autumn and direct hits from typhoons. From December onward, the segment focused on attracting customers, particularly to the strawberry farm, but visitor numbers did not recover because snowfall exceeded normal levels and temperatures were low, resulting in lower revenue than in the same period of the previous year.」

「October got off to a good start, but the number of visitors fell short of the same period of the previous year partly because of unfavorable weather, including prolonged rain from mid-month onward, typhoons for 2 consecutive weeks, a cold wave in December, and more snowfall days than usual.」

「However, the weather was unfavorable from last autumn through the beginning of the new year. Although visitor numbers recovered after the spring leisure season, they fell below the previous period due to record-breaking continuous rainfall during the summer.」

「However, the weather was unfavorable from early autumn through the beginning of the new year. Although visitor numbers had begun to recover after the spring leisure season, they remained below the same period of the previous year.」

「However, partly because some competitions were canceled due to heavy rain and the facility was closed due to unseasonable snow, the number of visitors was slightly below the same period of the previous year.」

「Changes in the population structure, consumer preferences, economic trends and consumer sentiment affect business performance. In addition to major natural disasters and accidents, weather and climate conditions such as snow, rain, wind and temperature, particularly during peak periods such as the summer holidays and on weekends and public holidays, affect the number of visitors to 千本松牧場, creating a risk that business performance will be affected.」