Strengthening visitor attraction through event planning and attracting large-scale golf competitions

「In April 2026, we held a media test-riding event for “G-CART,” which received extensive coverage across various media, including television, magazines, and the internet.」

「In June 2025, a men's professional tournament was held at Nishinasuno Country Club for the fifth consecutive year. The participating professionals highly evaluated the course conditions, and awareness of the course as one of Japan's leading golf courses was further raised through online streaming and other channels.」

「We focused on communicating information, including improving the usability of the website, actively using social media and an email distribution system, and offering winter-only meal-included plans, while also working to attract more visitors through enhanced member services, attracting training camps for university golf clubs, and approaching local companies.」

「In June 2024, a men's professional tournament was held at Nishinasuno Country Club for the fourth consecutive year. The participating professionals highly evaluated the golf course, and awareness of the course as one of Japan's leading golf courses was further raised through online streaming and other channels.」

「We continued actively communicating information using social media and an email distribution system, while working to attract more visitors through attractive winter pricing and accommodation plans, attracting training camps for university golf clubs, and promotions targeting corporate customers, primarily in the Tokyo metropolitan area.」

「We worked to attract more visitors through active communication and presentation of playing plans using various social media platforms, promotions primarily targeting corporate customers in the Tokyo metropolitan area and the local area, the introduction of navigation systems on passenger carts at Horai Country Club, and the continued attraction of community golf tournaments at Nishinasuno Country Club.」

「In June, following the previous year and the year before that, a men's professional tournament was held at Nishinasuno Country Club. The course received high evaluations from participating professionals as a beautiful and exciting course, and its brand strength as one of Japan's leading golf courses was further enhanced through online streaming and other channels.」

「We worked to attract more visitors by enhancing accommodation playing plans, expanding Ladies' Days, and actively promoting the courses, primarily to corporate customers in the local area and the Tokyo metropolitan area. We also worked to improve visitor satisfaction by further improving course conditions, which continued to receive high evaluations from visitors, providing comfortable customer service, enhancing restaurant operations to make visits more enjoyable, and making the clubhouse pro shop more attractive. In June, following the previous year and the year before that, a men's professional tournament was held at Nishinasuno Country Club」

「In addition to continuing to maintain and improve the course conditions that receive high evaluations from visitors, we worked to attract more visitors through attractive winter pricing plans, accommodation plans for the night before play, active communication and presentation of playing plans via LINE, email, and Instagram, and Instagram coverage featuring invited female influencers. We also focused on further improving visitor satisfaction through attentive and appropriate customer service tailored to customers' needs and a change in the restaurant operator aimed at providing meals that were more enjoyable than before.」

「We also worked to attract more visitors through accommodation plans for the night before play, expanded Ladies' Days, active communication and presentation of playing plans using LINE, email, and Instagram, the continuation of self-play at Horai Country Club, and the continued hosting of community golf tournaments at Nishinasuno Country Club.」

「We worked to attract more visitors by offering accommodation plans for the night before play, expanding Ladies' Days, and actively communicating information and playing plans using email, LINE, and other channels. In June, following the previous May, a men's professional tournament was held at Nishinasuno Country Club, further raising awareness of the course as one of Japan's leading golf courses.」

「We also worked to improve visitor satisfaction by offering walking-cart play at Horai Country Club, reviewing products at the clubhouse pro shop, and improving the restaurant menu. In June, following the previous May, a men's professional tournament was held at Nishinasuno Country Club, and awareness of the course as one of Japan's leading golf courses rose further through online streaming and other channels, with participating professionals also praising the course.」

「In addition to continuing to maintain and improve the course conditions that receive high evaluations from visitors, we worked to attract more visitors by expanding operating days during winter, offering advantageous green fees, presenting attractive playing plans mainly online, and holding event competitions, primarily half-course competitions.」

「In addition to further improving course conditions, which continued to receive high evaluations from visitors, we worked to attract more visitors through attractive playing plans offered mainly online, the continuation of self-play at Horai Country Club, and the hosting of a community golf tournament at Nishinasuno Country Club.」

「In addition to making thorough improvements to course conditions, the foundation of the golf courses, which led to increasingly positive assessments from visitors, we worked to encourage more repeat visits by meeting customers' diverse needs through online plans, the introduction of continuous play, the continuation of self-play at Horai Country Club, and expanded winter operations. In May, we further enhanced the appeal of our golf courses by increasing media exposure, including television, through the hosting of a new men's professional tournament at Nishinasuno Country Club. As a result, visitor numbers significantly exceeded the previous fiscal year, and operating revenue was ¥802 million, an increase of ¥239 million from the previous fiscal year.」

「In addition to initiatives to increase visitor numbers, including a wide range of plans offered mainly online, the introduction of continuous play, and the continuation of self-play at Horai Country Club, we worked to create a golf course offering greater visitor satisfaction through the introduction of a points program, an enhanced range of souvenirs at the clubhouse pro shop, and stylish apparel sales and improvements to the retail area. The new men's professional tournament held in May also helped raise awareness of the course as one of Japan's leading golf courses through media coverage, including television.」

「In addition to initiatives to increase visitor numbers, including detailed communication of online plans, the continuation of self-play at Horai Country Club, the introduction of continuous play, and the expansion of operating days during winter, we worked to create a golf course offering greater visitor satisfaction, including by launching a points program that added to the enjoyment of visits. We also actively worked to raise awareness as one of Japan's leading golf courses by accepting a new men's professional tournament scheduled for May and conducting media-based promotional activities, including television.」

「In addition to initiatives to increase visitor numbers, including detailed communication of online plans, active promotion of the Go To Travel campaign, and the introduction of self-play at Horai Country Club, we worked to make the golf courses more attractive and provide greater visitor satisfaction by improving course conditions and customer service and enhancing the restaurant menu and pro shop selection. As a result, visitor numbers from October to December exceeded the year-earlier period, and operating revenue was ¥236 million, an increase of ¥25 million year on year.」

「In response to the sharp decline in reservations following the spread of COVID-19 from April, measures including further expansion of online plans and the introduction of new playing styles were implemented, resulting in visitor numbers recovering to the previous fiscal year's level in August.」

「We continued to actively work to raise awareness of the courses as “strategic championship courses” through professional tournaments and media-based promotional activities, including television broadcasts. We also worked to increase visitor numbers through stronger sales efforts targeting competitions, enhanced online plans, and increased sales of accommodation packages, while seeking to improve visitor satisfaction through meticulous course-condition management, course improvements to ensure comfortable play, and improvements to the pro shop selection, but」

「We continued to actively work to raise awareness of the courses as “strategic championship courses” by hosting the men's professional third qualifying tournament, attracting various competitions, and conducting media-based promotional activities, including television broadcasts. We also worked to increase visitor numbers by strengthening sales efforts to attract competitions, expanding plans offered online, and increasing sales of attractive package products using the accommodation facilities, while seeking to improve visitor satisfaction through meticulous course-condition management, course improvements to ensure comfortable play, improvements to the pro shop selection, and repairs to the accommodation facilities.」

「We worked to increase visitor numbers by strengthening sales efforts to attract large-scale competitions, expanding plans offered online, and increasing sales of attractive package products using the accommodation facilities, while also seeking to improve visitor satisfaction through meticulous course-condition management and repairs to the accommodation facilities.」

「We continued to actively work to raise awareness of the courses as “strategic championship courses” by hosting the men's professional third qualifying tournament, attracting various competitions including first-stage professional test qualifiers, and conducting media-based promotional activities, including television broadcasts. We also worked to increase visitor numbers by holding a wide range of competition events and strengthening sales efforts to attract large-scale competitions, while seeking to increase revenue by improving the restaurant menu and pro shop selection and reviewing green fees.」

「We continued to actively work to raise awareness of the courses as “strategic championship courses” by hosting the men's professional third qualifying tournament, attracting various competitions including first-stage professional test qualifiers, and conducting media-based promotional activities, including television broadcasts.」

「We actively worked to raise awareness of the courses as “strategic championship courses” by hosting the men's professional third qualifying tournament, attracting various competitions, and conducting media-based promotional activities, including television broadcasts.」

「As in the previous year, we further enhanced the reputation of the courses as “strategic championship courses” through the men's professional third qualifying tournament and the Japan Ladies Professional Golf Association's second-stage professional test qualifying event at Horai Country Club, as well as the joint junior round training session hosted by the Kanto Golf Federation at Nishinasuno Country Club, among other initiatives.」

「As in the previous year, the course's reputation as a “strategic championship course” steadily improved through the hosting of the men's professional third qualifying tournament at Horai Country Club and a joint junior round training session hosted by the Kanto Golf Federation at Nishinasuno Country Club, among other initiatives. We also actively pursued promotional activities using media, including television broadcasts of golf lesson programs featuring both courses, and worked to attract various competitions.」

「As in the previous year, the course's reputation as a “strategic championship course” steadily improved through the hosting of the men's professional third qualifying tournament at Horai Country Club and a joint junior round training session hosted by the Kanto Golf Federation at Nishinasuno Country Club, among other initiatives. We also actively pursued promotional activities using media, including television broadcasts of golf lesson programs featuring both courses, and worked to attract various competitions.」

「As in the previous year, the course's reputation as a “strategic championship course” steadily improved through the hosting of the men's professional third qualifying tournament at Horai Country Club and a joint junior round training session hosted by the Kanto Golf Federation at Nishinasuno Country Club, among other initiatives.」

「Through the synergistic effects of these initiatives, the combined number of visitors to the Horai and Nishinasuno courses exceeded the previous fiscal year by approximately 2,400 people, or 5%, recovering to the 50,000 level for the first time in 7 years」

「In addition to strengthening sales efforts to attract various competitions and tournaments, the hosting of events suited to the courses' strategic positioning, including the men's professional mini-tour “The Future Horai CUP (held 6–7 April)” and the “LPGA Second Qualifying Test (held 27–30 June),” provided a tailwind, and the combined number of visitors to the Horai and Nishinasuno courses exceeded the year-earlier period by 2.4%, or 800 people.」

「The company worked to attract visitors through weekday competition programs designed to enhance the courses' appeal, the attraction and hosting of various competitions and tournaments, and media exposure. Following the autumn television broadcast of the second season of a long-running golf instruction program filmed at the Horai and Nishinasuno courses, it began broadcasting in the new year, over 4 weeks, a popular program in which a club champion challenges a professional to a match play competition.」

「As in the previous year, the company attracted and hosted a diverse range of competitions and tournaments organized by industry associations, worked to upgrade the courses as a "strategic championship course," and sought to attract visitors through media, including television broadcasts of a popular long-running golf instruction program filmed at the Horai and Nishinasuno courses.」

「At Horai Country Club, which newly became an LPGA (Japan Ladies Professional Golf Association)-certified course, the company hosted the East Japan qualifying tournament for the Japan Women's Professional Golf Championship for the first time and attracted the JGTO (Japan Golf Tour Organization) Third Qualifying Tournament for the second consecutive year. It also worked to upgrade the course as a "strategic championship course" by attracting professional tournaments. As a result, combined attendance at the Horai and Nishinasuno courses substantially exceeded the previous fiscal year, increasing by 4,800 people, or 11.2%,」

「As in the previous year, we worked to increase weekday visitors by hosting the men's professional mini-tour event "The Future Horai CUP" and planning and holding distinctive new competitions such as "Senior & Ladies Day," "Tochigi Prefectural Residents' Day Appreciation Day" and the "Meat Extravaganza Half Competition," while also strengthening sales efforts to attract large group competitions.」