Building awareness through social media, online seminars, events and mass media
First written in FY2021. 6 of 11 entries say "Advanced", first in FY2022-Q2. Latest entry: 2026-08-10.
45 other companies' latest entry also says "Advanced".
- 2026-08-10AdvancedPresentation materials for financial results
「Using increased awareness generated by webinars to strengthen the acquisition of prospective customers through direct sales」
The Company describes a specific initiative linking webinars to increased awareness and lead generation through direct sales. - FY2025AdvancedAnnual report
「The Group will strengthen information dissemination by using digital advertising in addition to event participation and various media, including its corporate website」
In addition to conventional events, its website and various media, the Company explicitly identifies digital advertising as a means of raising awareness. - FY2024RestatedAnnual report
「The Company will strengthen information dissemination through event participation and various media, including its corporate website」
The Company reiterates measures to raise awareness and acquire new customers through events, its website and various media. - FY2023RestatedAnnual report
「Going forward, we will strengthen information dissemination through event participation, our corporate website and various other media」
The Company reiterates measures to raise awareness and generate direct-sales leads through events, its website and various media. - FY2023-Q2AdvancedAnnual report
「By actively working to acquire new customers through a direct-sales structure using SNS, owned media, webinars and event booths, and to implement measures to raise awareness of the Company’s services」
In addition to SNS, owned media and webinars, the Company is specifically exhibiting at event booths as a means of raising awareness and generating direct-sales leads. - FY2023-Q1RestatedAnnual report
「We will work to acquire new customers through a direct-sales structure using SNS and owned media, as well as webinars」
The Company continues to use SNS, owned media and webinars to generate direct-sales leads. - FY2022AdvancedAnnual report
「By investing in sales promotion expenses to promote online seminars, including announcements and participant recruitment, increase traffic to the trend-information website operated by the Company, and use SNS accounts, we will strengthen our direct-sales structure so that it can generate leads online.」
The Company has specified its policy for generating direct-sales leads through online seminars, its trend-information website and SNS, and has disclosed that Salotetsu had attracted approximately 7,000 participants. - FY2022-Q3AdvancedAnnual report
「For direct sales, the free webinar “Salotetsu—The SALON Expert,” launched in January 2022 for salon owners and store marketing managers, remained well received, with more than 5,000 cumulative participants as of the end of June 2022, contributing to greater awareness of the Company and the acquisition of new contracts.」
The number of participants in Salotetsu, held as a measure to raise awareness and acquire new customers, increased from more than 2,500 cumulatively as of the end of March to more than 5,000 cumulatively as of the end of June. - FY2022-Q2AdvancedAnnual report
「For direct sales, the free webinar “Salotetsu—The SALON Expert,” launched in January 2022 for salon owners and store marketing managers, had attracted more than 2,500 cumulative participants as of the end of March 2022」
Salotetsu, a free webinar, was launched as a measure to raise awareness and acquire new customers, and the number of participants has been disclosed. - FY2022-Q1RestatedAnnual report
「We are working to invigorate the industry in which the Company operates, raise awareness, and acquire new customers, including by actively holding webinars featuring owners of companies that have succeeded despite the COVID-19 pandemic」
The Company continues to use webinars to raise awareness and acquire new customers. - FY2021First statedAnnual report
「We will invest in sales promotion expenses and work to increase traffic to the SNS accounts and trend-information website operated by the Company, hold online seminars, exhibit at events, and strengthen information dissemination through various mass media.」
Specific promotional measures to raise awareness of C-mo are listed.