Increasing C-mo brand awareness to win customers and talent
First written in FY2021. 9 of 13 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2025.
The whole theme swung hardest in 2025: 3 of 21 companies on the "Worse" side.
25 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「Increasing awareness contributes to acquiring new customers and securing talented personnel,」
Reconfirms the objective of converting increased awareness of C-mo and C-mo Pro into customer and talent acquisition. - FY2024Update to the number of contracted storesAnnual report
「C-mo 2,931 3,984 4,425 4,661; C-mo Pro 1,744 1,307 1,298 1,553; Total 4,675 5,291 5,723 6,214」
As of the end of September 2024, the number of stores contracting for C-mo was 4,661, the number contracting for C-mo Pro was 1,553, and the total was 6,214. - FY2024-Q2Update to the number of contracted storesAnnual report
「C-mo 2,931 3,984 4,425 4,933 C+ 1,744 1,307 1,298 1,518 Total 4,675 5,291 5,723 6,451」
The number of stores contracting for C-mo was 4,933 at the end of March 2024, and the total including C+ was 6,451. The company updated the number of contracted stores, which reflects the results of efforts to increase awareness and acquire customers. - FY2024-Q1AdvancedAnnual report
「C-mo 2,931 3,984 4,425 4,935 C+ 1,744 1,307 1,298 1,498 Total 4,675 5,291 5,723 6,433」
The number of stores contracting for C-mo reached 4,935 at the end of December 2023, up from 4,425 at the end of September 2023. The company updated the number of contracted stores, which reflects the results of efforts to increase awareness and acquire customers. - FY2023AdvancedAnnual report
「Going forward, we will seek to increase awareness by expanding communications through event participation, our website, and various media, thereby reaching customers who have not previously been aware of our services and establishing a firm market position.」
The company continued its policy of increasing awareness through event participation, its website, and various media, and the number of stores using C-mo reached 4,425. - FY2023-Q3AdvancedAnnual report
「We worked to acquire new customers through direct sales and increase awareness by operating social media and owned media, holding webinars, exhibiting at event booths, and pursuing other initiatives.」
The company continued measures to increase awareness and acquire new customers, and the number of stores using C-mo was 4,302 as of the end of June 2023. - FY2023-Q2AdvancedAnnual report
「We have actively pursued new customer acquisition through direct sales and measures to increase awareness of our services by operating social media and owned media, holding webinars, and exhibiting at event booths. The number of stores using C-mo was on an upward trend at 4,255 as of the end of March 2023,」
The company continued measures to increase awareness and acquire new customers, and the number of stores using C-mo reached 4,255 at the end of March 2023. - FY2023-Q1AdvancedAnnual report
「While expanding and strengthening relationships with alliance partners, we have worked to acquire new customers through direct sales using social media, owned media, and webinars. As a result, the number of stores using C-mo was on an upward trend at 4,085 as of the end of December 2022,」
The company continued measures to increase awareness and acquire new customers, and the number of stores using C-mo reached 4,085 at the end of December 2022. - FY2022AdvancedAnnual report
「More than approximately 7,000 people in total had participated as of the end of September 2022 in the free webinar “Salotetsu—The SALON Iron Chef,” launched in January 2022 for salon owners and store marketing managers. The webinar has contributed to increasing awareness of the company and acquiring new contracts.」
Total webinar participation increased from more than 5,000 as of the end of June 2022 to approximately 7,000 as of the end of September, and the number of stores contracting for C-mo reached 3,984. - FY2022-Q3AdvancedAnnual report
「For direct sales, the free webinar “Salotetsu—The SALON Iron Chef,” launched in January 2022 for salon owners and store marketing managers, remained popular, with more than 5,000 total participants as of the end of June 2022. The webinar has contributed to increasing awareness of the company and acquiring new contracts. By expanding alliance partners and strengthening a direct-sales structure centered on inside sales, the number of stores using C-mo reached 3,721 as of the end of June 2022,」
Total participation in the free webinar exceeded 5,000 as of the end of June 2022, and the number of stores using C-mo reached 3,721. The company disclosed results linked to increased awareness and new contract acquisition. - FY2022-Q2AdvancedAnnual report
「For direct sales, more than 2,500 people in total had participated as of the end of March 2022 in the free webinar “Salotetsu—The SALON Iron Chef,” launched in January 2022 for salon owners and store marketing managers. The webinar has contributed to increasing awareness of the company and acquiring new contracts.」
The company explained that more than 2,500 people in total had participated in the free webinar launched in January 2022 as of the end of March, contributing to increased awareness and new contract acquisition. - FY2022-Q1AdvancedAnnual report
「To expand the number of stores contracting for C-mo, we have continued to strengthen our alliance partners and direct-sales structure, while actively holding webinars featuring owners of companies that have succeeded despite the COVID-19 pandemic. Through these and other efforts to stimulate the relevant industry, increase awareness, and acquire new customers, the number of stores using C-mo stood at 3,064 as of the end of December 2021.」
The company continued measures to increase awareness and acquire new customers, disclosing that the number of stores using C-mo was 3,064 at the end of December 2021. - FY2021First statedAnnual report
「To strengthen our earnings base, we need to increase awareness of C-mo, our SaaS-based integrated marketing tool,」
Objective of converting increased awareness into new customer acquisition and securing talented personnel.