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Bleach (9162) · InitiativeWorsenedLatest Management Planning (2026-09-30): "Cited as achieved"

Advertising Operations Management Based on ROAS and Advertising Profit

First written in FY2023. 4 of 8 entries say "Worsened", first in FY2024. Latest entry: 2026-09-30.

8entries
4years
4from disclosures
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How it moved
ProgressHeldSoftenedWorseFirst statedFY2023WorsenedFY2024AdvancedFY20252023: 120232024: 120242025: 120252026: 52026
Same theme, other companies
Improving advertising efficiency and reducing advertising expensesA theme 40 companies write about · 3 as a headwind · 39 as a tailwind

The whole theme swung hardest in 2019: 2 of 20 companies on the "Worse" side.

2 other companies' latest entry also says "Cited as achieved".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 40 companies compared. The sentences above are computed from all 40.
Full recordFilings, disclosures and news, newest first
  1. 2026-09-30Cited as achievedManagement Planning

    「新規商材・ジャンルへの先行的な広告投資を継続しながら、広告投資効率を向上させ、ROAS・広告利益ともに3Qから4Qに改善」

    2026年6月期通期の広告利益2,977百万円、ROAS121.7％を示し、四半期ベースでは第3四半期から第4四半期に改善した実績を引用している。
  2. FY2026WorsenedAnnual report

    「Advertising profit ¥3,385.047 million 46.6 ¥2,977.662 million △12.0 ROAS 125% 3.9 122% △2.5」

    ROAS declined from 125% to 122%, while advertising profit declined from ¥3,385.047 million to ¥2,977.662 million. The company continues to manage ROAS and advertising profit as profitability indicators and adjust advertising spend accordingly.
  4. FY2025AdvancedAnnual report

    「Advertising profit　¥2,308.226 million　△44.4　¥3,385.047 million　46.6 ROAS　120%　△10.4　125%　3.9」

    ROAS improved from 120% to 125%, while advertising profit improved from ¥2,308.226 million to ¥3,385.047 million. Performance in managing advertising operations using ROAS and advertising profit has recovered.
  5. FY2024WorsenedAnnual report

    「This was mainly due to ROAS declining from 133.9% to 120.1%, resulting in advertising profit decreasing by ¥1,842.460 million to ¥2,308.226 million, down 44.4% year on year.」

    The policy of managing advertising operations by monitoring ROAS and advertising profit and adjusting advertising spend remains in place, but performance deteriorated due to the lifecycle of existing products, changes in customer strategy and changes to advertising media rules, among other factors.
  6. FY2023First statedAnnual report

    「In our advertising operations, we monitor each product, advertising medium and campaign in a timely manner to maintain ROAS above a certain level, and adjust advertising spend as necessary.」

    When ROAS declines, the company reduces advertising spend, and when it can maintain a high ROAS, it increases spend. In the fiscal year ended June 2023, ROAS increased from 120.8% to 133.9%, and advertising profit rose to ¥4,150.687 million.
Moved together

"Revenue and Profit Growth" moved the same way as this thread, in the same document, in 5 of its 8 moves.

53322★12345
  1. ★This thread
  2. 1Revenue and Profit Growth5×
  3. 2Increase in the Number of Core Products and Sales per Product3×
  4. 3Post-Listing Stock Liquidity3×
  5. 4Product Portfolio and Reallocation of Internal Resources2×
  6. 5Expansion of the Customer Base and Product Pipeline2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Bleach yet. It last moved in the Management Planning of 2026-09-30: "Cited as achieved".
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.
Advertising Operations Management Based on ROAS and Advertising Profit | Bleach,Inc. (9162) | Komori