Expansion of Demand-Responsive Transportation Services and Sales Initiatives

「In addition, the Company will launch a private-room type premium-class seating service on the Tokaido Shinkansen and advance preparations for introducing semi-private-room type premium-class seating during fiscal 2027 and improving Green Car services, along with other higher-quality transport services.」

「As part of its sales initiatives for the EX service, the Company launched “EX from LINE,” a service allowing customers to reserve Shinkansen tickets on LINE and pay with PayPay without registering as members.」

「The Company will enhance transport services further by flexibly scheduling trains using a timetable that operates up to 13 Nozomi services per hour during certain time periods and by continuing to introduce N700S trains.」

「In addition, the Company operated the cruise train “THE ROYAL EXPRESS ～SHIZUOKA・FUJI CRUISE TRAIN～” with TOKYU CORPORATION for tourism promotion and regional revitalization in Shizuoka Prefecture, and operated the special Tokaido Shinkansen formation “Wonderful Dreams Shinkansen” with ORIENTAL LAND CO.,LTD.」

「As part of its sales initiatives, the Company increased usage of the EX service by using EX Tabi Pack, EX Destination Reservation and services allowing reserved-seat reservations up to 1 year in advance, all launched the year before last. It also conducted Oshi Travel campaigns in cooperation with various operators and local governments along the lines, sold chartered-carriage packages, and made them available for various purposes, including corporate incentive trips.」

「As part of its sales initiatives, the Company increased usage of the EX service, the online reservation and ticketless boarding service for the Tokaido, Sanyo and Kyushu Shinkansen, by using EX Tabi Pack, EX Destination Reservation and services allowing reserved-seat reservations up to 1 year in advance, all launched last year. It also rolled out an Oshi Travel campaign that further enhances and proposes Oshi Travel, in which customers travel to see their personal favorites, in cooperation with various operators and local governments along the lines, and sold chartered-carriage packages allowing customers to charter an entire carriage of the Tokaido Shinkansen and hold original events onboard. In addition, it conducted campaigns including “Let’s Go to Kyoto,” “Iza Iza Nara” and “Let’s Go See Them,” and implemented commemorative projects marking the 60th anniversary of the Tokaido Shinkansen’s launch.」

「As part of its sales initiatives, the Company launched EX Tabi Pack, a travel product that allows Shinkansen reservations to be changed through the day of travel; EX Destination Reservation, which provides recommended tourism plans, hotels and other information based on Shinkansen reservation details and enables reservations and payments to be completed within the EX service website; EX Points, which accumulate according to the sections of the Tokaido Shinkansen used; and a service allowing reserved-seat reservations up to 1 year in advance, to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido, Sanyo and Kyushu Shinkansen.」

「As part of its sales initiatives, the Company advanced preparations for the October launch of EX Tabi Pack, a travel product that allows Shinkansen reservations to be changed through the day of travel, and EX Destination Reservation, which provides recommended tourism plans, hotels and other information based on Shinkansen reservation details and enables reservations and payments to be completed within the EX service website, as well as other services, to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido, Sanyo and Kyushu Shinkansen.」

「As part of its sales initiatives, the Company advanced preparations for the launch this autumn of EX Tabi Pack, a travel product that allows Shinkansen reservations to be changed through the day of travel, and EX Destination Reservation, which provides recommended tourism plans, hotels and other information based on Shinkansen reservation details and enables reservations and payments to be completed within the EX service website, as well as other services, to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido, Sanyo and Kyushu Shinkansen.」

「To commemorate the combined membership and registration of Express Reservation and Smart EX reaching 10 million, the Company expressed its appreciation for customers’ continued support by conducting campaigns including experiential rides on Doctor Yellow. In addition, it steadily advanced preparations for the launch this autumn of EX-MaaS (provisional name), a new service enabling customers to make seamless reservations and payments for their entire trip, including the Shinkansen, hotels and tourism plans.」

「In addition, to increase future usage, the Company began selling chartered-carriage packages that allow customers to charter an entire carriage of the Tokaido Shinkansen and hold original events onboard. It also communicated information about Shifted Travel and Oshi Travel Update, proposed as new forms of travel, through dedicated websites and Twitter accounts, and sold attractive travel products and other offerings in cooperation with local governments and various operators along the lines.」

「As part of its sales initiatives, the Company implemented measures to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen, including extending the service area to sections of the Kyushu Shinkansen.」

「As part of its sales initiatives, the Company implemented measures to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen, including extending the service area to sections of the Kyushu Shinkansen. As part of its efforts to increase usage, it sold attractive travel products and other offerings, including Shifted Travel, proposed as a new form of travel that shifts the timing, location, means of travel at the destination and activities away from the usual pattern, and the Oshi Travel Update campaign, which updates and proposes new ways to enjoy Oshi Travel, in which customers travel to see their personal favorites, in cooperation with various operators. It also launched the new “Iza Iza Nara” tourism campaign focusing on Nara.」

「As part of its efforts to increase usage, the Company continued to roll out Shifted Travel, proposed as a new form of travel that shifts the timing, location, means of travel at the destination and activities away from the usual pattern. It also newly launched the “Oshi Travel Update” campaign, working with various operators to update and propose new ways to enjoy Oshi Travel, in which customers travel to see their personal favorites, and sold attractive travel products and other offerings.」

「Ahead of the planned summer 2023 rollout of EX-MaaS (provisional name), a new service enabling customers to make seamless reservations and payments for their entire trip, including the Shinkansen, hotels and tourism plans, the Company advanced preparations to launch a portal site linking from the Express Reservation and Smart EX screens to hotels and other content along the lines.」

「The Company continued to roll out Shifted Travel and sold attractive travel products, including workation plans combining travel on the Tokaido Shinkansen with stays at hotels along the line.」

「As part of its efforts to prevent the spread of infection, the Company worked to promote use of Express Reservation and Smart EX, online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen that allow tickets to be purchased without assistance from station staff. From March, it also launched a ticketless boarding service for group travel, a reserved-seat reservation and change service for delayed trains, and a QR code-based ticketless boarding service for foreign visitors to Japan.」

「The Company also conducted the “Travel Again by Shinkansen! Travel Is More Interesting When You Shift It” campaign and pursued initiatives to increase usage, including communicating the proposed new form of travel, “Shifted Travel,” through a dedicated website and Twitter account.」

「As part of its efforts to increase usage, the Company launched the “Travel Again by Shinkansen! Travel Is More Interesting When You Shift It” campaign in July. While taking sufficient precautions to prevent the spread of infection, it proposed “Shifted Travel” as a new form of travel that shifts the timing, location, means of travel at the destination and activities away from the usual pattern, and sold attractive travel products.」

「As part of its efforts to prevent the spread of infection, the Company worked to promote use of Express Reservation and Smart EX, online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen that allow tickets to be purchased without assistance from station staff. It also advanced preparations for various campaigns using tourism resources in Kyoto, Nara, Tokyo, Hida and other areas, with a view to increasing usage in the future.」

「As part of its sales initiatives, the Company implemented measures to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen. Smart EX registrants exceeded 3 million last September. The Company also actively pursued initiatives to increase usage, including sales measures that draw on the appeal of tourism resources along the lines.」

「As part of its sales initiatives, the Company implemented measures to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen. In September, Smart EX registrants exceeded 3 million. The Company also actively pursued initiatives to increase usage, including sales measures that draw on the appeal of tourism resources along the lines.」

「As part of its sales initiatives, the Company implemented measures to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen, and the number of Smart EX registrants exceeded 3 million in September.」

「As part of its sales initiatives, the Company implemented measures to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen. It also actively pursued initiatives to increase usage, including sales measures that draw on the appeal of tourism resources along the lines.」

「As part of its sales initiatives, the Company implemented measures to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen. In March, Smart EX registrants reached approximately 2.26 million, and online reservations accounted for approximately 40% of reserved-seat bookings.」

「As part of its sales initiatives, the Company implemented measures to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen, and the number of Smart EX registrants reached approximately 1.9 million in December last year.」

「As part of its sales initiatives, the Company implemented measures to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen, and the number of Smart EX registrants reached approximately 1.5 million in September.」

「As part of its sales initiatives, the Company implemented measures to encourage more customers to use Express Reservation and Smart EX, the online reservation and ticketless boarding services for the Tokaido and Sanyo Shinkansen, and the number of Smart EX registrants exceeded 1 million in June. The Company also actively pursued initiatives to increase usage, including sales measures that draw on the appeal of tourism resources along the lines.」

「As part of its sales initiatives, the Company launched Smart EX, a new online reservation and ticketless boarding service for the Tokaido and Sanyo Shinkansen available to customers other than Express Reservation members, for domestic users in September last year and for foreign visitors to Japan from October, and worked to increase usage.」

「As part of its sales initiatives, the Company launched Smart EX, a new online reservation and ticketless boarding service for the Tokaido and Sanyo Shinkansen available to customers other than Express Reservation members, for domestic users in September last year and for foreign visitors to Japan from October, and worked to increase usage. For Express Reservation, the Company enhanced the service by introducing round-trip discount products and reviewing the conditions for early-bird products.」

「As part of its sales initiatives, the Company launched Smart EX, a new online reservation and ticketless boarding service for the Tokaido and Sanyo Shinkansen also available to customers other than Express Reservation members, and pursued an active rollout, including efforts to increase usage together with Express Reservation.」

「In addition, the Company steadily advanced preparations for the launch at the end of September of Smart EX, a new Shinkansen online reservation and ticketless boarding service available to customers other than members of Express Reservation and other services.」

「As part of its sales initiatives, the Company expanded tourism-oriented products for Express Reservation and Plus EX members, including IC Hayatoku Type 21, EX Family Hayatoku and Together ☆ Kodama Hayatoku, to stimulate demand, including use by families and groups, and began offering a smartphone app for Express Reservation to improve convenience. It also worked to expand the number of TOICA electronic-money merchant locations. In addition, it steadily advanced preparations for the launch at the end of September this year of Smart EX, a new Shinkansen online reservation and ticketless boarding service available to customers other than Express members.」

「In addition, the Company steadily advanced preparations for the launch this summer of a new Shinkansen online reservation and ticketless boarding service available to customers other than Express members.」

「As part of its sales initiatives, the Company pursued an active rollout, including continued efforts to increase the number of members and usage of Express Reservation and other services, and membership exceeded 3 million in August.」

「In addition, the Company steadily advanced preparations for the launch in summer 2017 of a new Shinkansen online reservation and ticketless boarding service available to customers other than Express members.」

「As part of its sales initiatives, the Company sought to stimulate demand by expanding tourism-oriented products for Express Reservation and Plus EX members, including the launch of new products in fiscal 2015 such as IC Hayatoku Type 21 and Together ☆ Kodama Hayatoku, in addition to EX Family Hayatoku.」