Preventing COVID-19 and Preparing for Post-Pandemic Earnings Recovery

「In addition to steadily making the necessary preparations for the launch this autumn of the new service “EX-MaaS,” which will enable customers to seamlessly book and pay for their entire trip, including the Shinkansen, hotels and sightseeing plans, we promoted “Zurashi Tabi” and “Oshi Tabi Update,” proposed as new ways to travel, through dedicated websites and a Twitter account.」

「As initiatives to expand usage, we sold attractive travel products and other offerings, including through the “Oshi Tabi Update” campaign, which works with various operators to update and propose new content combining “Zurashi Tabi,” a new style of travel that shifts the timing, location, means of transport and activities from the standard options, with “Oshi Tabi,” travel to meet one’s favorite person or character. We also launched a new tourism campaign focused on Nara, “Iza Iza Nara.”」

「In preparation for the launch of the new service “EX-MaaS (provisional name),” scheduled for summer 2023, which will enable customers to seamlessly book and pay for their entire trip, including the Shinkansen, hotels and sightseeing plans, we opened the “EX Travel Content Portal,” a portal site linking from the “Express Reservation” and “Smart EX” screens to various content, including hotels along the railway lines.」

「Ahead of the planned summer 2023 rollout of EX-MaaS (provisional name), a new service enabling customers to make seamless reservations and payments for their entire trip, including the Shinkansen, hotels and tourism plans, the Company advanced preparations to launch a portal site linking from the Express Reservation and Smart EX screens to hotels and other content along the lines.」

「While working to prevent the spread of infection, the company prioritized ensuring safe and reliable transport in its core railway business, and worked to further enhance services, stimulate demand by proposing new travel styles, improve employees' ability to perform their duties, and strengthen facilities.」

「For sales initiatives, the company will appropriately roll out demand-stimulation measures, including Zurashi Tabi, while taking account of social conditions such as the infection situation and changes in usage trends, thereby seeking to increase revenue. Looking beyond the end of the COVID-19 pandemic, it will also strengthen its understanding and analysis of customer trends and needs, and pursue new sales initiatives, including the promotion of MaaS using Express Reservation and Smart EX.」

「As the extremely challenging operating environment continued due to the impact of calls for people to refrain from going out and traveling following the outbreak of COVID-19, the Group worked to prevent the spread of infection while giving top priority to ensuring safe and reliable train operations in its core railway business, further enhancing services, stimulating demand by proposing new travel styles, improving employees’ ability to perform their duties, and strengthening facilities.」

「For the Tokaido Shinkansen, the company worked to prevent the spread of infection so that customers could use the service with confidence, and provided sufficient transport capacity based on usage patterns, including by using the 12-Nozomi-trains-per-hour timetable.」

「For the Tokaido Shinkansen, the company worked to prevent the spread of infection so that customers could use the service with confidence, and provided appropriate transport capacity based on usage patterns.」

「Although the difficult business environment is expected to continue for the time being, the company will continue working to prevent the spread of COVID-19 while fulfilling its role as a transport provider. It will also prioritize ensuring safe and reliable transport, improve services, pursue greater efficiency and lower costs across its operations, and prepare for revenue recovery and growth after the pandemic subsides.」