Expanding revenue sources by leveraging railway facilities and station spaces
First written in FY2016. 2 of 5 entries say "Restated". Latest entry: FY2022.
3 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「In addition, digital signage was installed outside the ticket gates at Shinsen-Shinjuku Station, and advertising broadcasts commenced.」
Regarding the use of digital signage within stations, the company has progressed to installing signage and commencing advertising broadcasts outside the ticket gates at Shinsen-Shinjuku Station. - FY2020AdvancedAnnual report
「On the business front, we increased revenue by adding digital signage within Shibuya Station and Chofu Station.」
The company has progressed from formulating a policy for digital advertising on trains and the use of station spaces to the installation of additional digital signage at Shibuya and Chofu stations. - FY2018RestatedAnnual report
「We will continue strengthening sales of digital advertising using LCD displays inside trains.」
The company has reconfirmed its policy of continuing to strengthen sales of onboard digital advertising. - FY2017RestatedAnnual report
「In addition to strengthening sales of digital advertising using LCD screens inside trains, we will carry out renovation work at Fuchu Station and Keio-yomiuriland Station to enhance their image in conjunction with surrounding development.」
The company continues to improve the earning power of its facilities and station spaces through onboard digital advertising and station renovations. - FY2016First statedAnnual report
「In response to changing times, we will strengthen sales of digital advertising using LCD screens inside trains and promote the installation of ATMs by utilizing unused space within stations.」
Advertising and unused station space are being developed into new revenue opportunities.