Sales promotion centered on Grandi Plaza housing showrooms

「We opened a dedicated website for Sakura no Oka Nishihara PARKS, a 146-lot large-scale development in Utsunomiya scheduled to go on sale in the second half of the fiscal year, to raise awareness.」

「また、本年２月の三鷹支店の開設や、上期における関東キー局でのＣＭ放映など、首都圏事業の強化を進めました。」

「As economic activity normalized, we gradually revitalized sales methods used before the COVID-19 pandemic, including attracting visitors through events.」

「To raise awareness of our brand and attract more visitors, we worked on broadcasting television commercials on key stations in the Kanto region and renewing and enhancing the functionality of our website.」

「In our core new-build housing sales business, we worked to promote sales through various initiatives, including web marketing using IT and digital technologies, the “20,000 Homes Achieved: More Smile” campaign and various events.」

「We implemented sales promotion measures, including a campaign commemorating our 30th anniversary,」

「We worked to raise awareness of our brand, including by starting to broadcast a new television commercial.」

「In Saitama Prefecture, we opened a new branch in Fujimi in April this year and worked to expand our sales area and strengthen our sales structure, while also taking steps to raise awareness of our brand, including by starting to broadcast a new television commercial.」

「In new-build housing sales, we continued sales activities with thorough measures to prevent COVID-19 infections, while strengthening online sales activities and enhancing internet advertising.」

「We strengthened promotional activities aimed at the early sell-out of the strategic large-scale developments “Yotsuba no Mori” (211 lots, Tsukuba, Ibaraki Prefecture) and “Gran Beat Park Kamikawachi” (141 lots, Kamikawachi, Tochigi Prefecture), and achieved our target of selling out Yotsuba no Mori during the fiscal year.」

「To expand sales, we strengthened promotional activities, focusing on efforts to sell out at an early stage the strategic large-scale developments “Yotsuba no Mori” (211 lots, Tsukuba, Ibaraki Prefecture) and “Gran Beat Park Kamikawachi” (141 lots, Kamikawachi, Tochigi Prefecture).」

「To expand sales, we strengthened promotional activities, focusing on efforts to sell out at an early stage the strategic large-scale developments “Yotsuba no Mori” (211 lots, Tsukuba, Ibaraki Prefecture) and “Gran Beat Park Kamikawachi” (141 lots, Kamikawachi, Tochigi Prefecture).」

「In new-build housing sales, we sought to increase inquiries through a complete renewal of our website and promoted sales through hands-on events at new model homes in the large-scale developments “Yotsuba no Mori” (211 lots, Tsukuba, Ibaraki Prefecture) and “Gran Beat Park Kamikawachi” (141 lots, Kamikawachi, Tochigi Prefecture).」

「In addition to disseminating information from the experiential showroom “Grandy Plaza,” we held a variety of hands-on events to attract families, including the “KIDS Bike Festival” hosted by a local professional cycling team and the “Future Lifestyle Experience” event, which featured electric vehicles alongside all-electric homes equipped with solar power generation systems.」

「Strengthening each sales area through information dissemination from the Grandy Plaza showroom and a variety of events」

「Using the experiential showroom “Grandy Plaza” as an information hub, we worked to strengthen our presence in our sales areas by holding events, including meet-and-greet and hands-on events with local professional sports teams.」

「At Grandy Plaza, our showroom and information hub, we worked to deepen our presence in our sales territory by promoting sales through various events and campaigns, including the GW Waku Waku Stamp Rally and the Child-Rearing Support Concert.」