Sustainable Growth Through Strengthening the Core Business

「首都圏エリアでは用地仕入れ及び販売体制の強化を推進し、北関東エリアでは利益確保及び需要喚起に努めました。また、在庫管理の徹底や販売価格の適正化に注力した結果、販売１棟当たり利益は改善傾向で推移いたしました。」

「In our core new-build housing sales business, adverse weather and a shortage of completed inventory affected sales activities in some regions. However, we strengthened land procurement and our sales structure in the Tokyo metropolitan region, while working to secure profits and stimulate demand in North Kanto. As a result of focusing on thorough inventory management and optimizing selling prices, profit per home sold continued to show signs of improvement.」

「不動産販売セグメントにおいては、主力の新築住宅販売事業の首都圏エリアにおける組織体制の強化や用地仕入れの強化などの取り組みを進めました。」

「In the real estate sales segment, we strengthened our products and warranty coverage by making seismic-control dampers standard equipment in our core new-build homes and introducing the “60-Year Warranty and 60-Year Support System.” We also strengthened our Tokyo metropolitan-region business by opening the Mitaka Branch in February this year and airing commercials on key Kanto stations during the first half.」

「In the real estate sales segment, we proceeded with initiatives including strengthening the organizations at each base in the Tokyo metropolitan region, reinforcing land procurement and airing commercials on key Kanto stations, with the aim of expanding our core new-build housing sales business in the region.」

「In the real estate sales segment, which includes our core new-build housing business, we reorganized the Development Division and Sales Division into a two-division structure, with each division responsible for the North Kanto and Tokyo metropolitan regions, respectively, to improve the agility of our business operations, particularly in the Tokyo metropolitan region. Amid continuing weak demand, we proceeded with the business by focusing on maintaining a balance between sales volume and profit through flexible revisions to our product supply plan.」

「As a result of these initiatives, sales increased year on year during the six-month consolidated period. …… New-build housing sales during the six-month consolidated period totaled 649 homes, up 43 homes year on year, exceeding the same period of the previous year. However, profitability remained under pressure due to soaring home prices and weakening housing demand.」

「In our core new-build housing sales business, we worked to expand the scale of our operations in the Tokyo metropolitan region and strengthen our product offering by expanding the supply of ZEH homes and long-term quality housing. As a result, sales increased in the Tokyo metropolitan region, but sales declined in North Kanto, which was affected by worsening market conditions, compared with the same period of the previous year, when there was a surge in demand related to COVID-19.」

「In our core new-build housing sales business, we strengthened our property procurement and sales structure in the Tokyo metropolitan region and enhanced our product offering by expanding the supply of ZEH homes across all sales areas.」

「In our core new-build housing sales business, we worked to expand the business, including by strengthening sales capabilities in the Tokyo metropolitan region, while also enhancing our product offering by increasing the proportion of ZEH homes supplied.」

「In new-build housing sales, in the Tokyo metropolitan region (Tokyo, Saitama, Chiba and Kanagawa), we worked to strengthen the business platform for growth. In January 2023, we opened the Makuhari Branch in Hanamigawa-ku, Chiba City, in the Chiba area; transitioned to an in-house construction system in the Kanagawa area; and acquired land to expand from the Saitama area into Tokyo.」

「In new-build housing sales, as part of our efforts to strengthen the business platform for growth, we pursued geographic expansion centered on our sales bases in the Tokyo metropolitan region (Tokyo, Saitama, Chiba and Kanagawa). Initiatives included preparing to open a new branch in Chiba City, transitioning to an in-house construction system in Kanagawa, securing high-quality properties in each sales area, acquiring land with a view to expanding sales operations in Tokyo, and strengthening our sales structure.」

「In new-build housing sales, our basic policy was to expand our sales area in the Tokyo metropolitan region (Saitama, Chiba and Kanagawa) and increase our market share in North Kanto (Tochigi, Ibaraki and Gunma). To raise awareness of our brand and improve our ability to attract customers, we aired television commercials on key Kanto stations and worked to renovate and enhance the functionality of our website. As a result, although the average selling price increased during the six-month period ended September 30, sales totaled 718 homes, down 38 homes year on year, as sales in the North Kanto area remained sluggish.」

「In our core new-build housing sales business, we worked to promote sales through various initiatives, including web marketing using IT and digital technologies, the “20,000 Homes Achieved: More Smile” campaign and various events.」

「In our core new-build housing sales business, we implemented sales promotion measures, including a campaign commemorating our 30th anniversary, and cumulative sales exceeded 20,000 homes in February this year. As a result of these initiatives, sales for the fiscal year reached a record 1,510 homes, up 124 homes year on year.」

「In December, we began selling “Sakura Oizumi Gakuen,” the first phase comprising 4 lots, within the Nishioizumi development in Nerima-ku, Tokyo, our first development project in Tokyo with a planned total of 21 lots. This completed our expansion into all prefectures of the Kanto region. As a result of these initiatives, sales during the 3rd quarter cumulative consolidated period under review reached a record high for the period of 1,127 homes, up 148 homes year on year.」

「In the core new-home sales business, we focused on land acquisition and sales promotion to expand our sales areas in Saitama and Kanagawa prefectures, priority areas for business expansion, and began selling a large-scale housing development based on a new concept in Ibaraki Prefecture. As a result, sales during the 2nd quarter cumulative consolidated period under review reached a record high for a half-year of 756 homes, up 114 homes year on year.」

「In the core new-home sales business, we opened a new branch in Saitama Prefecture to expand our sales area, strengthened our sales structure and increased advertising to improve recognition of our brand. As a result, sales during the 1st quarter cumulative consolidated period under review totaled 363 homes, up 86 homes year on year.」

「In the core new-home sales business, we thoroughly implemented infection-control measures and expanded online sales activities. To increase sales, we continued to strengthen our sales structure in Saitama and Kanagawa prefectures, where we expanded our sales areas in the previous fiscal year. As a result, new-home orders in the 2nd and 3rd quarters exceeded the year-earlier levels, and new-home sales, which had remained below the year-earlier level through the first half, recovered to 979 homes in the 3rd quarter cumulative consolidated period under review, up 17 homes year on year.」

「In the core new-home sales business, we thoroughly implemented infection-control measures and expanded online sales activities. To increase sales, we continued to strengthen our sales structure in Saitama and Kanagawa prefectures, where we expanded our sales areas in the previous fiscal year. As a result, new-home orders recovered to a quarterly record high in the 2nd quarter and exceeded the year-earlier level for the first half as a whole, but sales of new and used homes and net sales both declined year on year.」

「In the core new-home sales business, we thoroughly implemented infection-control measures and expanded online sales activities. To increase sales, we began selling a large-scale housing development and worked to strengthen our sales structure in Saitama and Kanagawa prefectures, where we expanded our sales areas in the previous fiscal year.」

「In the core new-home sales business, we strengthened our organizational structure and expanded into Saitama Prefecture, among other initiatives, and acquired shares in 2 operating companies in Kawasaki, making them subsidiaries in order to enter Kanagawa Prefecture. New-home sales during the consolidated fiscal year under review totaled 1,341 homes, down 14 homes year on year.」

「Although sales increased in the expanded areas, orders during the quarter remained challenging as consumer sentiment, particularly in Tochigi Prefecture, deteriorated significantly due to the consumption tax increase since October last year and widespread flood damage caused by Typhoon Hagibis. As a result, cumulative new-home sales for the 3rd quarter consolidated period under review totaled 962 homes, down 24 homes year on year.」

「In the core new-home sales business, we strengthened the organizational structure of our subsidiaries, promoted sales at strategic large-scale housing developments, strengthened our product offering and expanded our sales area into Saitama Prefecture, among other initiatives.」

「In the core new-home sales business, we strengthened the organizational structure of our subsidiaries, promoted sales at strategic large-scale housing developments, strengthened our product offering and expanded our sales area into Saitama Prefecture. As a result, new-home sales during the quarter totaled 316 homes, up 8 homes year on year.」

「In the core new-home sales business, we promoted sales at strategic large-scale housing developments, strengthened our sales structure in the northern Tochigi area, strengthened our product offering and worked to improve profit through cost reductions, while opening a base and purchasing development land in preparation for entering Saitama Prefecture. As a result of these initiatives, orders for both new and used homes continued to trend above the previous year,」

「In the core new-home sales business, we promoted sales at strategic large-scale housing developments, strengthened our product offering and worked to improve profit through cost reductions, while purchasing development land in preparation for entering Saitama Prefecture. As a result, orders for both new and used homes increased year on year, but sales were below the year-earlier level because of the number of properties scheduled for handover in the second half.」

「In the core new-home sales business, we promoted sales at strategic large-scale housing developments, strengthened our product offering and worked to improve profit through cost reductions, while considering strategies for entering Saitama Prefecture. As a result of these initiatives, new-home orders during the quarter totaled 329 homes, up 6 homes year on year, while sales totaled 308 homes, a slight increase of 2 homes year on year.」

「In the new-home sales business, we reorganized our branches at the beginning of the period to improve operating efficiency across the group. In the priority area for expanding our sales network, from southern Ibaraki Prefecture to the Kashiwa area of Chiba Prefecture, sales at “Yotsuba no Mori” in Tsukuba, Ibaraki Prefecture, the largest development in our group’s history at 211 lots, progressed broadly as planned, and we also worked to increase recognition of our brand. As a result of these initiatives, orders recovered steadily from their trough in the 4th quarter of the previous fiscal year, and sales in the 2nd quarter reached a record high. However, due in part to the decline in beginning-of-period orders carried forward, first-half net sales and profit did not recover to the levels of the year-earlier period.」

「Against this backdrop, our group continued to work to expand and strengthen its businesses under the medium-term management plan’s two basic policies: “Sustainable growth through strengthening the core business (new homes)” and “Business expansion through strengthening the stock business.”」

「As a result of these initiatives, full-year home sales during the consolidated fiscal year under review consisted of 1,346 new homes, an increase of 56 homes year on year.」

「As a result of these initiatives, new-home sales during the 3rd quarter cumulative consolidated period under review reached a record high of 1,034 homes.」

「As a result of these initiatives, new-home sales during the 2nd quarter cumulative consolidated period under review reached a record high of 685 homes.」

「“Sustainable growth through strengthening the core business (new homes)”」