Winning Customer Support by Meeting the Needs of Families Raising Children
First written in FY2024. 5 of 8 entries say "Advanced", first in FY2026-H1. Latest entry: FY2027-H1.
2 other companies' latest entry also says "Restated".
- FY2027-H1RestatedAnnual report
「・Strengthening prices for everyday-use products ・Differentiation through fresh foods and private-label products ・Strengthening communication through the app」
As measures targeting families raising children, the company reaffirmed stronger pricing for everyday products, differentiation through fresh foods and private-label products, and stronger communication through its app. - FY2026AdvancedAnnual report
「Higher unit prices resulting from strengthening large-volume packs popular with families raising children drove sales by customers in their 30s and 40s to 100.6% of the previous year, increasing despite a decline in the population.」
As a result of strengthening large-volume packs and price-focused initiatives for families with children, sales among people in their 30s and 40s reached 100.6% of the previous year's level. - FY2026-H1AdvancedAnnual report
「Higher average prices resulting from strengthening large-volume packs popular with families with children lifted the number of active members to 103.1% and average customer spend to 104.2% among people in their 30s and 40s, based on 100 as the level adjusted for the effects of demographic changes and other factors.」
The Company disclosed specific growth in active members and average customer spend among people in their 30s and 40s as a result of price-focused initiatives and stronger large-volume packs for families with children. - FY2024First statedAnnual report
「① Gaining customer support by meeting the needs of families raising children; strengthening price measures for everyday-use products; differentiating through fresh foods and private-label products; and strengthening communication through the app」
The Company has for the first time organised as a priority strategy a set of measures targeting families with children as a key customer segment, combining pricing initiatives for everyday-use products, differentiation of fresh and private-label products, and communication through its app.